Dunkin’ Donuts is continuing to make mobile a big priority by marrying the medium with social media in a new campaign that invites coffee lovers to guess the latest Dunkin’ K-Cup pack flavor.
Articles Tagged ‘Twitter’
Bar Louie has launched a mobile application that lets Facebook users send, receive and request drinks from their friends.
Victoria’s Secret is no stranger to mobile advertising and has continually used the medium in past initiatives to drive sales. For its new campaign, the retailer stepped up its game by using Twitter and further driving awareness for its new products.
Twitter’s immediacy and brevity has forced marketers to rethink communications with different audiences. Some even question the future of the old corporate marketing warhorse, the press release.
Conde Nast’s Glamour magazine has implemented interactive mobile bar codes into its September issue that let advertisers such as Zales, Unilever and Cover Girl interact with readers on a deeper level.
Extreme leniency from Wall Street, venture capitalists and angel investors in the past two decades has enabled flights of fancy and the launch of ventures that would never have lasted a year in the pre-Internet era.
Hotel chain Four Seasons Hotels and Resorts is positioning itself as an expert on luxury wedding planning with a new tablet magazine application and dedicated social media handles.
Twitter mobile users can now click on a tweet in their stream to purchase a product via a new mobile shopping experience from Payvment.
Twitter CEO Dick Costolo recently held a press conference at the company’s headquarters. The event marked the first time that Twitter disclosed the actual number of its active users.
LivingSocial has enhanced its mobile application to support Twitter integration in iOS 5 to provide consumers with a quicker means to free deals.