Articles Tagged ‘Twitter’


Buy buttons are more hype than reality so far: Forrester

July 8, 2015

While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.

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Mobile Minutes: Twitter’s revenue tactics; Connected cars study; Playboy’s safe-for-work app; LG’s leather phone

May 22, 2015

Today in mobile marketing – How Twitter plans to make more money, in five not-so-easy steps; Not so fast: connected cars could cause data traffic jams; Playboy launching mobile app – sans the models; LG’s G4 smartphone: What you need to know.

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Domino’s pizza ordering reduced to seconds with emojis on Twitter

May 15, 2015

Domino’s continues to lead the way in innovating the digital ordering experience, with its latest strategy promising to enable customers to order a pizza in seconds using an emoji on Twitter.

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Applebee’s broadcasts Times Square menu tasting via Periscope

May 11, 2015

Applebee’s Neighborhood Grill and Bar is the latest food marketer to leverage Periscope, using Twitter’s streaming application to broadcast a public menu sampling taking place in New York’s Times Square as part of a bigger effort to drive awareness and sales for the new items.

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Taco Bell unrolls Periscope for Cinco de Mayo giveaway

May 1, 2015

Taco Bell recently made a special announcement via live-streaming application Periscope, alerting consumers of a Biscuit Taco giveaway on Cinco de Mayo while testing the latest buzzed-about mobile platform’s ability to drive awareness and store traffic.

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UNICEF embraces Square’s $Cashtags to raise funds for Nepal

April 29, 2015

The United Nations Children’s Fund quickly initiated a mobile program to raise funds to help the survivors of the recent devastating earthquake in Nepal, and while text-to-give is still playing an important role for the nonprofit, its strategy is evolving with a bigger focus on social commerce, including $Cashtags from Square.

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H&M stays in style with curated lists on social media

April 28, 2015

Fashionable apparel and accessories retailer Hennes & Mauritz, commonly known as H&M, is boosting sales with curated lists of trending items in the form of a blog post on social media, playing on consumers’ love of pictures and snackable content.

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Mobile Minutes: Twitter’s Highlights feature; Nasdaq and social; Apple Watch app store; Samsung teases smartwatch

April 27, 2015

Today in mobile marketing – Twitter launches Highlights, to help users cut through the chaff; This time social media sending Nasdaq to brink of 2000 high; As first watches ship, Apple opens app store for new device; Samsung hints at new smartwatch on Apple Watch launch day.

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Mobile Minutes: Facebook’s Hello app; Twitter’s Swirl venture; Galaxy vs. iPhone; O’Hare airport app

April 24, 2015

Today in mobile marketing – Facebook ‘Hello’ will get you talking on the phone again; Twitter ventures backs micro-location startup Swirl in $18M round; Cost of Galaxy’s battle against iPhone on the rise; Mobile app could speed O’Hare passport lines.

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Twitter’s buy button entices event marketers via geo-location, instant purchases

April 23, 2015

Twitter has the capacity to become a significant player in mcommerce as event marketers and music artists flock to the social media application’s buy button for exclusive selling opportunities, confirming the potential for social networks to target users with geo-located advertisements and drive impulse buys.

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