Articles Tagged ‘Twitter’


Bentley dabbles in holiday spirit with 24-day Twitter campaign – Luxury Daily

December 6, 2013

Luxury Daily today – Bentley dabbles in holiday spirit with 24-day Twitter campaign; Burberry leads digital fashion pack for third straight year: L2.

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Starbucks leads the charge for Twitter-enabled mobile commerce

October 29, 2013

LITCHFIELD PARK, AZ –A Twitter executive at the Mobile Shopping Fall Summit dished about the social giant’s first stab at mobile commerce with Starbucks as one of the initial retailers using a tweet-to-buy program that integrates tightly with the coffee chain’s popular mobile loyalty program.

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Dunkin’ Donuts makes Twitter sweepstakes a go-to promotional strategy

July 10, 2013

Twitter sweepstakes are one of Dunkin’ Donuts go-to promotional strategies this year, with the chain having launched several so far this year.

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Chanel vs. Bergdorf Goodman: Twitter personas and the perception of luxury

April 24, 2013

Chanel (1.5 million-plus followers) and Bergdorf Goodman (174,650 followers) are tweeting in ways so different you would be surprised to know they were both in the luxury space.

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Dunkin’ Donuts taps Instagram, Twitter to reward coffee lovers

January 31, 2013

Dunkin’ Donuts is running a new promotion for its bakery sandwiches and driving awareness for it by leveraging Instagram and Twitter.

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Dunkin’ Donuts sweetens social efforts with mobile incentive

January 9, 2013

Dunkin’ Donuts is continuing to make mobile a big priority by marrying the medium with social media in a new campaign that invites coffee lovers to guess the latest Dunkin’ K-Cup pack flavor.

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Bar Louie lets consumers buy a drink via mobile app

December 26, 2012

Bar Louie has launched a mobile application that lets Facebook users send, receive and request drinks from their friends.

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Victoria’s Secret takes mcommerce efforts up a notch with Twitter integration

October 30, 2012

Victoria’s Secret is no stranger to mobile advertising and has continually used the medium in past initiatives to drive sales. For its new campaign, the retailer stepped up its game by using Twitter and further driving awareness for its new products.

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Are tweets the new press release?

October 25, 2012

Twitter’s immediacy and brevity has forced marketers to rethink communications with different audiences. Some even question the future of the old corporate marketing warhorse, the press release.

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Glamour makes September issue more interactive, social via mobile integration

September 11, 2012

Conde Nast’s Glamour magazine has implemented interactive mobile bar codes into its September issue that let advertisers such as Zales, Unilever and Cover Girl interact with readers on a deeper level.

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