Articles Tagged ‘Twitter’


Dunkin’ Donuts sweetens social efforts with mobile incentive

January 9, 2013

Dunkin’ Donuts is continuing to make mobile a big priority by marrying the medium with social media in a new campaign that invites coffee lovers to guess the latest Dunkin’ K-Cup pack flavor.

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Bar Louie lets consumers buy a drink via mobile app

December 26, 2012

Bar Louie has launched a mobile application that lets Facebook users send, receive and request drinks from their friends.

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Victoria’s Secret takes mcommerce efforts up a notch with Twitter integration

October 30, 2012

Victoria’s Secret is no stranger to mobile advertising and has continually used the medium in past initiatives to drive sales. For its new campaign, the retailer stepped up its game by using Twitter and further driving awareness for its new products.

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Are tweets the new press release?

October 25, 2012

Twitter’s immediacy and brevity has forced marketers to rethink communications with different audiences. Some even question the future of the old corporate marketing warhorse, the press release.

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Glamour makes September issue more interactive, social via mobile integration

September 11, 2012

Conde Nast’s Glamour magazine has implemented interactive mobile bar codes into its September issue that let advertisers such as Zales, Unilever and Cover Girl interact with readers on a deeper level.

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Facebook, Twitter turning media companies: drawing blood from stone?

September 4, 2012

Extreme leniency from Wall Street, venture capitalists and angel investors in the past two decades has enabled flights of fancy and the launch of ventures that would never have lasted a year in the pre-Internet era.

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Four Seasons pushes bridal expertise via mobile, digital

May 8, 2012

Hotel chain Four Seasons Hotels and Resorts is positioning itself as an expert on luxury wedding planning with a new tablet magazine application and dedicated social media handles.

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Twitter mobile users can shop while they tweet via Payvment solution

December 16, 2011

Twitter mobile users can now click on a tweet in their stream to purchase a product via a new mobile shopping experience from Payvment.

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Beyond influence: Why every fan matters

November 3, 2011

Twitter CEO Dick Costolo recently held a press conference at the company’s headquarters. The event marked the first time that Twitter disclosed the actual number of its active users.

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LivingSocial enhances mobile apps with Twitter integration

October 17, 2011

LivingSocial has enhanced its mobile application to support Twitter integration in iOS 5 to provide consumers with a quicker means to free deals.

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