Articles Tagged ‘Twitter’


Coca-Cola launches Tweet-a-Coke as trackable social coupons gain

July 30, 2014

As a digital extension of the “Share a Coke” campaign, Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink to their friends for $5.

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Newegg readies students with social back-to-school giveaways

July 21, 2014

Online computer hardware and software retailer Newegg’s back-to-school social campaign includes sweepstakes and a contest via Facebook and Twitter, lending numerous opportunities for students to win school supplies.

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Twitter drives brand app downloads via targeted promotions – Luxury Daily

July 2, 2014

Luxury Daily today – Twitter drives brand app downloads via targeted promotions; Mercedes-Benz outpaces competitors with digital: L2.

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Birds Eye pop-up restaurant treats Instagram posts as currency

May 15, 2014

Birds Eye’s new concept restaurant, The Picture House, enables customers to settle the bill by sharing Instagram pictures of their food.

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Gucci counsel says consumer consent essential in mobile marketing – Luxury Daily

April 28, 2014

Luxury Daily today – Gucci counsel says consumer consent essential in mobile marketing; Understanding the brand’s risk tolerance key to intellectual property agreements.

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Four Seasons Resort Maui inspires fall bookings via photo contest – Luxury Daily

April 24, 2014

Luxury Daily today - Four Seasons Resort Maui inspires fall bookings via photo contest; 90pc of product-related online activity in China used to educate: BCG.

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Lexus places chief engineer on the tweet seat for NX debut – Luxury Daily

April 14, 2014

Luxury Daily today – Lexus places chief engineer on the tweet seat for NX debut; Armani, Roberto Cavalli turn gaze to confections for Easter.

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If a tweet falls in the forest . . .

April 14, 2014

Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.

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Lanvin strengthens relationship with Japanese consumers through new Twitter account – Luxury Daily

April 2, 2014

Luxury Daily today – Lanvin strengthens relationship with Japanese consumers through new Twitter account; Cartier reassures consumers during renovations via temporary Fifth Avenue boutique.

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Fashion brands, retailers look to Twitter for liberated communication

March 28, 2014

Luxury brands have become increasingly conversational on Twitter, allowing access to designers via Q&A sessions or retweeting what their consumers are saying.

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