As a digital extension of the “Share a Coke” campaign, Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink to their friends for $5.
Articles Tagged ‘Twitter’
Online computer hardware and software retailer Newegg’s back-to-school social campaign includes sweepstakes and a contest via Facebook and Twitter, lending numerous opportunities for students to win school supplies.
Luxury Daily today – Twitter drives brand app downloads via targeted promotions; Mercedes-Benz outpaces competitors with digital: L2.
Birds Eye’s new concept restaurant, The Picture House, enables customers to settle the bill by sharing Instagram pictures of their food.
Luxury Daily today – Gucci counsel says consumer consent essential in mobile marketing; Understanding the brand’s risk tolerance key to intellectual property agreements.
Luxury Daily today - Four Seasons Resort Maui inspires fall bookings via photo contest; 90pc of product-related online activity in China used to educate: BCG.
Luxury Daily today – Lexus places chief engineer on the tweet seat for NX debut; Armani, Roberto Cavalli turn gaze to confections for Easter.
Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.
Luxury Daily today – Lanvin strengthens relationship with Japanese consumers through new Twitter account; Cartier reassures consumers during renovations via temporary Fifth Avenue boutique.
Luxury brands have become increasingly conversational on Twitter, allowing access to designers via Q&A sessions or retweeting what their consumers are saying.