Articles Tagged ‘Twitter’


Twitter’s Buy Button fails, but there is hope for Instagram, Pinterest

February 3, 2017

As buy buttons on social media have had a disappointing run, Twitter is killing off its own but that does not mean the rest are doomed, as experts say the social site’s disregard for relevancy and focus on convenience had it condemned from the start.

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Promotional hashtag frequency has direct correlation to film revenue: report

January 23, 2017

Historically, word-of-mouth has been the primary indicator of a movie’s success, and a recent study from Emerson College’s School of Communication may prove that Twitter mentions and hashtags may serve as an appropriate proxy for the often-elusive metric.

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Sephora rewards social media users without having to go private

November 22, 2016

Sephora, known for its technological innovations in marketing and retail, is taking its social engagement strategy one step further by adopting a solution that will reward users with gift cards via social media.

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Mobile Minutes: Twitter Firehose; FCC’s new rules; Vine closes; Uber’s future plans

October 28, 2016

Today in mobile marketing – Twitter’s ‘Firehose’ of tweets is incredibly valuable—and just as dangerous; FCC adopt new broadband customer privacy rules; Twitter’s video-sharing mobile app Vine to close; Uber unveils ambitious vision for network of on-demand flying cars.

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Mobile Minutes: First 5G modem unveiled; branded domain names; Samsung Note 7 exchange; Disney dropped Twitter bid over image

October 19, 2016

Today in mobile marketing – Qualcomm announces the world’s first 5G modem, leading the way to multi-gigabit Internet speeds on phones; Say hello to .google and other branded internet addresses; Samsung sets up Note 7 exchanges at major US airports; Report: Disney nixed Twitter bid partly over image.

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Mobile Minutes: Twitter’s Explore tab; Yahoo hack; Pinterest grows with men; Periscope’s Producer mode

October 14, 2016

Today in mobile marketing – Twitter tests replacing Moments with a new ‘Explore’ tab on mobile; Yahoo hack gives Verizon pause in $4.8B deal; Pinterest reaches 150 million monthly users, boosts engagement among men; Periscope debuts ‘Producer’ for sharing TV-style video.

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Mobile Minutes: Facebook’s Slack competitor; Salesforce considers Twitter acquisition; Samsung v. Apple; Galaxy Note production halted

October 11, 2016

Today in mobile marketing – Facebook rolls out workplace service to compete with Slack; Salesforce still mulls bid for Twitter as shareholders resist: sources, Samsung halts Galaxy Note 7 production as battery problems linger; Samsung, Apple headed for Supreme Court showdown.

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Mobile Minutes: Yahoo Newsroom app; Apple Pay’s new market; WhatsApp’s image doodling; Twitter’s ad deals

October 5, 2016

Today in mobile marketing – Yahoo Newsroom: Yet another spin on the newsfeed; Apple Pay is debuting in its 10th market this week; WhatsApp adds new Snapchat-style image doodling features; Twitter gets upfront advertising deal with CW and Ford.

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Mobile Minutes: Amazon product searches; Twitter’s buyout price; Facebook and WhatsApp data; Snapchat’s milestone

September 28, 2016

Today in mobile marketing – More than 50pc of shoppers turn first to Amazon in product search; Twitter’s final buyout price might be lower than you think; Facebook to appeal German order on WhatsApp data; Snapchat passes 60 million daily users in the U.S. and Canada.

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Mobile Minutes: Twitter’s potential sale; Facebook’s inflated video metrics; Apple’s Echo alternative; Galaxy S8 rumors

September 26, 2016

Today in mobile marketing – Twitter surges on report it’s said to be moving closer to sale; Facebook apologizes for inflating video numbers; Apple said to be planning Amazon Echo alternative; New Galaxy S8 rumor highlights Samsung’s risky decision.

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