Unilever ramps up mcommerce strategy via mobile bar code implementation
February 17, 2012Unilever is letting consumers shop its Dove, Tresemme and Nexxus products via mobile bar codes featured on the company’s static ads in Glamour magazine.
-
-
Most popular articles
- Marble Slab Creamery, MaggieMoo’s builds loyalty programs by 32,000 consumers
- PayPal, Groupon, Square focus on traditional POS to boost mobile strategies
- 66pc abandon mcommerce purchases because of issues at checkout
- Facebook’s play to own the mobile homepage fails, like others before – Mobile Marketer
- Kiehl’s exec: 73pc of opt-in customers make a purchase after receiving a text alert
-
-
-
-
TAG CLOUD
Android Apple Applications apps App Store Google iPad iPhone iTunes luxury Luxury Daily luxury marketing mobile mobile advertising mobile applications mobile banking mobile commerce mobile coupons mobile marketing mobile payments mobile retail mobile shopping mobile Web QR codes SMS
Mobile Commerce Daily homepage | General news RSS feed
RSS |
Make us your homepage |
Also known as Mcommerce Daily |
Follow us on Twitter |
Mobile-friendly version
May 19, 2013