Toys R Us is looking to increase its mobile sales via an iAd campaign that encourages users to download its iPhone shopping application.

Toys R Us has rolled out a virtual store that lets consumers scan QR codes featured on billboards and shop the company’s 2011 Hot Toy List.

Toys R Us is giving mobile shoppers different ways to save during the Thanksgiving holiday weekend via promotions with foursquare and shopkick.

Toys R Us is proving that it is a force to reckon with in the mobile space via a new holiday mobile initiative that incorporates QR codes and lets consumers learn more about products before they buy them.

Toys R Us is one of several national retail brands that is testing a new program offered by The Associated Press and 40 newspapers that makes traditional weekly printed circulars available on mobile news sites.

Almost one year ago we reviewed some of the top retailers’ mobile applications. Now with holiday season here once more, it is time for a second look at those brands, along with a few others.

Toys R Us has enhanced its mobile initiatives for the holiday season by letting consumers redeem coupons via scanned bar codes at the point of sale.

Toys R Us has taken its Great Big Christmas Book holiday catalog and made it available in a digital version for the iPad, letting children drag items they want to receive into a gift box to create their must-have list for family members.

Toys “R” Us launched an iPhone app that integrates QR codes, videos and rewards into a daily retail shopping experience to enhance its marketing and loyalty initiatives.

Toys”R”Us Inc. is ramping up its mobile shopping capabilities with a new mobile Web site and two applications.