Articles Tagged ‘Tim Miller’


H&M fires up in-store experience to bolster SMS, email databases

December 3, 2013

H&M is pulling double duty in building up both its email and SMS databases with a new in-store initiative that doles out instant coupons in exchange for signing up for alerts from the retailer.

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Sumotext exec claims marketing trumps donations with SMS

July 17, 2013

NEW YORK – A Sumotext executive at Mobile Commerce Daily’s fourth annual Nonprofit Mobile Day said that nonprofits should focus on the marketing aspect of SMS instead of solely relying on the medium to collect donations.

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Passbook is standard for mobile wallets: Sumotext exec

April 23, 2013

CHICAGO – A Sumotext executive at the Results 2013: Mobile Marketing Day last week said that Apple’s Passbook is helping marketers establish industry guidelines when it comes to mobile coupons and offers.

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American Eagle Outfitters’ aerie rewards Facebook fans via time-sensitive SMS message

May 15, 2012

American Eagle Outfitters’ aerie recently pushed users to “Like” the brand’s Facebook page via an SMS message that included a free shipping offer.

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Unbound Commerce exec: Mobile strategy trumps tactics

April 13, 2012

CHICAGO – An Unbound Commerce executive at the Results 2012: Mobile Marketing Day conference said that retailers need to focus their mobile efforts around a solid, holistic strategy before picking a channel.

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Coca-Cola builds SMS focus via NCAA partnership

March 19, 2012

Coca-Cola’s Coke Zero is running an interactive SMS program that rewards users with prizes when they watch March Madness games.

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New York & Co. drives in-store traffic for loyalty members via SMS

March 2, 2012

Retailer New York & Co. is tapping into its SMS program to remind loyalty program users to use in-store points.

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How retailers should be incorporating SMS for the holidays

October 25, 2011

Retailers should be incorporating SMS into the their mobile commerce sites this holiday season to let consumers share, sign up for mobile loyalty programs and to remind users of abandoned shopping carts, according to industry experts.

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SMS increases effectiveness of traditional media: Mobile Marketing Day panel

February 23, 2011

NEW YORK – SMS can work with every form of traditional media there is and make it interactive, actionable and trackable, according to a panel at Mobile Marketing Day.

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How retailers can leverage SMS for inventory management

May 7, 2010

One of the most recent trends on the retail scene is the private sale for inventory management, and SMS can serve as a great tool to get customers in for one.

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