As the interaction taking place on desktops, tablets and mobile devices continues to increase, it is essential to focus on providing a consistent customer experience through every channel.
Like it or not, marketers simply cannot succeed by forcing users to alter their preferred buying behavior. We lost that war, plain and simple.
You are happily browsing the Web on your sleek new smartphone when you land on a page that is so ill-suited to mobile viewing – so clunky, so inelegant, so frustratingly inoperable – that it completely destroys the mobile experience.
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May 23, 2013