Tiffany’s digital IQ dwarfs that of its competitors, according to a new report by L2.
Articles Tagged ‘Tiffany & Co’
Luxury Daily today – Guerlain generates product interest via social questionnaire; Tiffany enters new era of design with Tiffany T collection.
Luxury Daily today – Chloé uses new Tunepics account to get personal; Dior shrinks iconic couture pieces for traveling exhibit.
Luxury Daily today – Tiffany relies on Mother’s Day timing for mobile ad click-throughs; Louis Vuitton still number one in awareness for Chinese: report.
Luxury Daily today – UFaker gives brand enthusiasts a voice with anti-counterfeiting app; Tiffany retools ecommerce presence to mirror store experience.
Luxury Daily today: Burberry boosts spring/summer campaign with branded mobile ads; Is Tiffany’s lawsuit against Costco worth it?
Luxury Daily today – Tiffany aims to boost mobile sales via New York Times ad; 52pc of wealthy individuals purchase luxury for personal use.
Marketers including Michael Kors, IWC, Swarovski, Bulgari, Christian Dior and Oscar de la Renta rounded out the top 20 in the 2012 L2 Think Tank Facebook IQ study due to their innovation, invitation of two-way dialogue and cross-channel incorporation of social media.