With a growing number of consumers turning to mobile platforms to research local events and make plans with friends, event marketers are striking while the iron is hot and introducing new social ticketing solutions on Facebook.
Articles Tagged ‘Ticketmaster’
Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.
The National Football League has teamed up with Ticketmaster to offer football fans a slew of digital and mobile ticket-buying features designed for easier purchasing.
Ticketmaster has re-engineered its feature set across iOS 7 to optimize ticket purchases, including swipe-to-buy, fewer steps and no need to type in a CAPTCHA.
Ticketmaster has rolled out a new set of digital tools to let consumers legally transfer tickets to friends and family members.
Ticketmaster aimed to drive sales through its latest mobile advertising campaign. However, leading consumers to an unoptimized page rather than the company’s mobile site diminishes the effectiveness of the initiative.
These days brands and retailers are constantly rolling out mobile applications to keep up with tech-savvy consumers. However, only a slight few have really stepped up their game and incorporated the key features needed to have users coming back.
Ticketmaster is keeping event goers in the know with a new iPhone application that lets them browse and search for concerts and games in their area.
Ticketmaster is reaching out to its on-the-go music fans by letting them buy and search for tickets via an upgraded BlackBerry application.
Events-ticketing giant Live Nation Entertainment and wireless carrier Vodafone have created a mobile application that lets consumers get information about concerts, the latest news about the bands and participate in promotions.