The National Football League’s Dallas Cowboys, along with their ticketing partner Ticketmaster, have found an answer to their efforts against fraud via a mobile platform.
Articles Tagged ‘Ticketmaster’
In a move indicative of the changing ticketing industry, Ticketmaster has extended its partnership with the University of Florida as its official ticketing partner, allowing sales through Ticketmaster’s mobile-optimized Web site and app.
With a growing number of consumers turning to mobile platforms to research local events and make plans with friends, event marketers are striking while the iron is hot and introducing new social ticketing solutions on Facebook.
Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.
The National Football League has teamed up with Ticketmaster to offer football fans a slew of digital and mobile ticket-buying features designed for easier purchasing.
Ticketmaster has re-engineered its feature set across iOS 7 to optimize ticket purchases, including swipe-to-buy, fewer steps and no need to type in a CAPTCHA.
Ticketmaster has rolled out a new set of digital tools to let consumers legally transfer tickets to friends and family members.
Ticketmaster aimed to drive sales through its latest mobile advertising campaign. However, leading consumers to an unoptimized page rather than the company’s mobile site diminishes the effectiveness of the initiative.
These days brands and retailers are constantly rolling out mobile applications to keep up with tech-savvy consumers. However, only a slight few have really stepped up their game and incorporated the key features needed to have users coming back.
Ticketmaster is keeping event goers in the know with a new iPhone application that lets them browse and search for concerts and games in their area.