Articles Tagged ‘Thinaire’


Bon-Ton Department Stores leverage NFC to enhance shoe shopping

November 25, 2013

Bon-Ton Department Stores has launched an in-store NFC-enabled technology to let shoppers find out if the store has a specific shoe in the size and color they are looking for.

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Kraft NFC pilot delivers 12 times the engagement level of QR codes

October 18, 2012

Kraft recently piloted an NFC program at select grocery stores, with results showing significantly higher engagement levels compared to QR codes.

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