A one-week sweepstakes conducted by The Weather Channel and Universal Studios has generated four times the number of mobile entries than desktop submissions.

Outdoor apparel and accessories retailer REI is running a rich-media interactive mobile ad campaign that lets consumers shop for winter gear no matter where they are.

Ace Hardware is making its first foray into advertising on Apple’s iPad via a new campaign that is featured on The Weather Channel’s iPad application.

Westin Hotels & Resorts is the launch sponsor of The Weather Channel’s redesigned 3D iPad app that lets consumers stay on top of climate conditions as well as browse and book vacation spots.

Citi is running a mobile banner ad within The Weather Channel’s iPhone app that gives users a chance to win prizes worth up to $250 when they participate in a survey.

There are sensitivities to how location tracking is used on mobile. Do consumers want that level of customization? Is location the most effective use of your budget, or is it the emperor’s new clothes?

Westin Hotels & Resorts is encouraging consumers to book vacations via a geo-targeted ad running in The Weather Channel application.

With the sudden craze of the just-released Apple iPad, many companies rolled out their own applications for the much-anticipated device.