SAN DIEGO – A shopkick executive at CTIA Enterprise & Applications 2011 said the company is working with The CW to offer the network’s viewers deals via mobile calls-to-action while they are watching their favorite shows.

The CW Television Network is partnering with the Meez mobile social entertainment destination for the launch of two in-application custom branded boutiques targeting teens and young adults.

Retail giant Target is the launch sponsor of The CW network’s new iPhone application, CW City Wize.