Articles Tagged ‘Thanksgiving’


Toys R Us taps QR codes for easy navigation to Thanksgiving deals

November 10, 2014

Toys “R” Us is addressing consumers’ pain points around holiday shopping, with mobile playing a key role streamlining both the in-store and online experiences.

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Mobile sales to top $1B on Thanksgiving, Black Friday combined: Adobe

November 7, 2014

Mobile is expected to account for 31 percent of online sales on Thanksgiving, up from 21 percent last year, for a total of $418 million, according to new research from Adobe.

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Thanksgiving Day, paid search deliver mobile holiday joy to retailers

December 3, 2013

Mobile sales reached 26 percent of online sales on Thanksgiving Day – the highest percentage for the weekend and Cyber Monday – making it one of the big mobile success stories so far this holiday season. Another win is paid search, with the percentage of clicks coming from mobile devices rushing past last year’s numbers to top out at 44 percent.

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Sears moves Black Friday deals onto loyalty app for early access

November 18, 2013

Sears and Kmart are leveraging mobile to give members of the Shop Your Way loyalty program early, online access to Black Friday specials days before in-store shoppers.

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Will Thanksgiving be the biggest mobile shopping day ever?

November 14, 2013

As retailers and consumers both move toward more shopping on Thanksgiving Day, mobile will be a big driver, with both retail sales and traffic expected to increase significantly on the holiday this year.

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Ring in the holidays with mobile marketing

November 14, 2013

Mobile is the media for the moment. Advertisers, retailers and brands simply must have mobile as an integrated part of their holiday marketing plans and budgets. Fortunately, it is not too late to deploy the proper efforts.

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Macy’s makes app linchpin in Black Friday shopping experience

October 16, 2013

Macy’s is positioning its mobile application as a digital personal assistant for holiday shoppers that can help them plan their shopping trip in advance and find their way once in store.

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Mobile to drive spike in online shopping on Thanksgiving Day: Accenture

October 8, 2013

Online shopping is expected to see a spike over the Thanksgiving holiday weekend as mobile users will look for the best deals without having to visit a bricks-and-mortar store.

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Mobile drove retail traffic on Thanksgiving, sales on Black Friday

November 28, 2012

While it is clear that mobile had a big impact on retailers and shoppers throughout the recently holiday weekend, the numbers suggest the biggest impact on online traffic sites happened on Thanksgiving Day, while sales saw the biggest mobile-related jump on Black Friday.

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Smartphones win for traffic, tablets for revenue over Thanksgiving

November 27, 2012

All signs point to mobile having played a significant role for shoppers over the Thanksgiving holiday weekend. However, taking a closer look at the numbers, there were clear differences between smartphone and tablet consumers.

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