Toys “R” Us is addressing consumers’ pain points around holiday shopping, with mobile playing a key role streamlining both the in-store and online experiences.
Articles Tagged ‘Thanksgiving’
Mobile is expected to account for 31 percent of online sales on Thanksgiving, up from 21 percent last year, for a total of $418 million, according to new research from Adobe.
Mobile sales reached 26 percent of online sales on Thanksgiving Day – the highest percentage for the weekend and Cyber Monday – making it one of the big mobile success stories so far this holiday season. Another win is paid search, with the percentage of clicks coming from mobile devices rushing past last year’s numbers to top out at 44 percent.
Sears and Kmart are leveraging mobile to give members of the Shop Your Way loyalty program early, online access to Black Friday specials days before in-store shoppers.
As retailers and consumers both move toward more shopping on Thanksgiving Day, mobile will be a big driver, with both retail sales and traffic expected to increase significantly on the holiday this year.
Mobile is the media for the moment. Advertisers, retailers and brands simply must have mobile as an integrated part of their holiday marketing plans and budgets. Fortunately, it is not too late to deploy the proper efforts.
Macy’s is positioning its mobile application as a digital personal assistant for holiday shoppers that can help them plan their shopping trip in advance and find their way once in store.
Online shopping is expected to see a spike over the Thanksgiving holiday weekend as mobile users will look for the best deals without having to visit a bricks-and-mortar store.
While it is clear that mobile had a big impact on retailers and shoppers throughout the recently holiday weekend, the numbers suggest the biggest impact on online traffic sites happened on Thanksgiving Day, while sales saw the biggest mobile-related jump on Black Friday.
All signs point to mobile having played a significant role for shoppers over the Thanksgiving holiday weekend. However, taking a closer look at the numbers, there were clear differences between smartphone and tablet consumers.