While it is clear that mobile had a big impact on retailers and shoppers throughout the recently holiday weekend, the numbers suggest the biggest impact on online traffic sites happened on Thanksgiving Day, while sales saw the biggest mobile-related jump on Black Friday.
All signs point to mobile having played a significant role for shoppers over the Thanksgiving holiday weekend. However, taking a closer look at the numbers, there were clear differences between smartphone and tablet consumers.
PayPal saw a 193 percent increase in mobile payment volume on Black Friday compared to 2011, with a majority of consumers shopping around the world via their smartphones between noon and 1 p.m.
As part of its marketing activities for Thanksgiving weekend, Tanger Factory Outlets is running a text-to-win sweepstakes giving shoppers a chance to win a shopping spree worth $1,000.
Sears customers used their mobile devices to shop and make purchases during the Thanksgiving holiday weekend and on Cyber Monday, delivering double digits gains for the retailer.
Sears, Amazon and BestBuy had the highest-ranking mobile commerce sites for Black Friday, according to the Compuware Gomez Performance Satisfaction Index.
Mobile Commerce Daily is not publishing on Thursday, Nov. 24 and Friday, Nov. 25 in observance of Thanksgiving. Eat up!
Retailers must prepare for the expected surge in mobile traffic during the Thanksgiving holiday weekend.
Toys R Us is giving mobile shoppers different ways to save during the Thanksgiving holiday weekend via promotions with foursquare and shopkick.
The upcoming Thanksgiving holiday weekend will be the biggest one yet for mobile shopping with an estimated 60 million consumers planning to use their devices to shop, research purchases or seek retailer information, according to a new report from InMobi.
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May 22, 2013