Allstate Insurance Co. is giving college football fans a chance to win a new car and trip to the BCS National Championship game via a text-to-win sweepstakes.

Some misconceptions have been recently shared about the effectiveness of mobile donations. And I would like to clear up any confusion that exists right now.

This year has been widely proclaimed as the year that mobile banking will move into the mainstream.

Multi-location quick-serve restaurant businesses are increasingly taking advantage of mobile marketing techniques to drive floor traffic and sales.

Beam Global Spirits & Wine Inc. has integrated mobile donations into its new Jim Beam Bourbon campaign to salute the American troops.

Mobile marketing service provider Telescope Inc. included an SMS call-to-action for mobile giving in its holiday email greeting.

NEW YORK – In order for a brand or retailer to truly master and become successful at mobile commerce, it must follow the consumer, not the platform.

Soles4Souls has launched a mobile donation drive to raise funds for its footwear charity.