Glowbal Restaurant Group wanted to increase customer visits, build customer loyalty and generate buzz resulting in word of mouth referrals, so it turned to mobile.

Crocs issued an SMS call-to-action via in-store signage nationwide and received 100,000 texts in the first month requesting a mobile coupon.

Mobile banking and payments are growing impressively, cutting costs for financial institutions, but where do banks need to ramp up?

The newly created constituency of Hampstead and Kilburn has all the ingredients for a very exciting election battle—including a mobile fundraising initiative.

The Hard Rock Cafe is using a new mobile tool to improve its customer service and increase customer loyalty.

The annual Network For Teaching Entrepreneurship “Dare to Dream” gala ran a mobile giving initiative in a rather unorthodox manner.

Augme Technologies expanded its marketing agreement with Graphic Packaging International to provide services for the mobile redemption of 2D bar codes.

Community State Bank customers can now use their mobile phones to tap and pay for purchases at the point of sale.

As Earth Day approaches, A&P and Zavers are teaming up for an environmentally friendly promotion for their mobile coupon initiatives that are achieving double-digit redemption rates.

LAS VEGAS – A Javelin Strategy & Research analyst said the he believes that mobile commerce is evolving from early innovation to mainstream adoption at a presentation at CTIA.