WASHINGTON – The American Red Cross drove 7 percent of all funds benefiting Haiti earthquake victims via mobile – more than $32 million – and an executive discussed the organization’s increasing focus on mobile at Nonprofit Mobile Day.

Citigroup Inc.’s Citibank is placing mobile at the center of its customer engagement strategy, with cost-cutting and revenue-generation significant fringe benefits.

British retail giants Marks & Spencer and House of Fraser are distributing location-based mobile coupons to opted-in O2 subscribers.

There were many headline-grabbing advancements and initiatives in the areas of mobile commerce, retail, payments, banking and financial services in 2010.

Washington Trust Bank has partnered with mobile banking and payment service provider mFoundry to launch fully integrated multi-mode mobile banking platforms spanning SMS, the mobile Web and applications.

The American Red Cross is upping the ante on its mobile giving initiatives this holiday season, letting donors text to donate $25 at a time to support the nonprofit organization.

SMS-keyword-to-short-code campaigns are limiting because they often result in the mere collection of mobile phone numbers. How to get it right?

The Salvation Army Tidewater Area Command has rolled out a Mobile Bell Ringer campaign running through Dec. 24 to raise funds for families in need.

The Jimmie Johnson Foundation recently tapped mobile giving to raise $10,000 at the Sprint-sponsored annual charity golf tournament dinner on Oct. 5 at The Grand Del Mar Resort in San Diego.

NEW YORK – Executives from Genesco’s Journeys and CBS Mobile agreed that retailers and merchants must integrate mobile across all sales channels to unify the shopping experience.