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Articles Tagged ‘text messaging’


Marks & Spencer debuts carrier-powered location-based mobile campaigns

January 28, 2011

British retail giants Marks & Spencer and House of Fraser are distributing location-based mobile coupons to opted-in O2 subscribers.


Reading between the headlines: Making sense of mobile commerce news in 2010

December 30, 2010

There were many headline-grabbing advancements and initiatives in the areas of mobile commerce, retail, payments, banking and financial services in 2010.

Washington Trust Bank debuts multifaceted mobile banking platforms

December 16, 2010

Washington Trust Bank has partnered with mobile banking and payment service provider mFoundry to launch fully integrated multi-mode mobile banking platforms spanning SMS, the mobile Web and applications.

American Red Cross runs $25-per-text holiday mobile giving initiative

December 7, 2010

The American Red Cross is upping the ante on its mobile giving initiatives this holiday season, letting donors text to donate $25 at a time to support the nonprofit organization.

How to optimize SMS campaigns

November 16, 2010

SMS-keyword-to-short-code campaigns are limiting because they often result in the mere collection of mobile phone numbers. How to get it right?

Salvation Army ramps up mobile giving leading into holidays

November 9, 2010

The Salvation Army Tidewater Area Command has rolled out a Mobile Bell Ringer campaign running through Dec. 24 to raise funds for families in need.

Jimmie Johnson Foundation mobile call-to-action generates $10,000 in one night

November 8, 2010

The Jimmie Johnson Foundation recently tapped mobile giving to raise $10,000 at the Sprint-sponsored annual charity golf tournament dinner on Oct. 5 at The Grand Del Mar Resort in San Diego.

Journeys, CBS execs: Integrate mobile across all sales channels

October 28, 2010

NEW YORK – Executives from Genesco’s Journeys and CBS Mobile agreed that retailers and merchants must integrate mobile across all sales channels to unify the shopping experience.

Silicon Valley Bank debuts mobile alerts for business account holders

October 27, 2010

Silicon Valley Bank is letting SVB Business MasterCard account holders manage their accounts from any location and at any time using their mobile devices.

University Federal Credit Union debuts mobile financial services

October 25, 2010

Financial institution University Federal Credit Union has gone mobile for the first time with the debut of a suite of mobile financial services.