American Eagle Outfitters is taking advantage of various mobile channels to enhance its consumer engagement efforts, ultimately leading to increased sales.

Scotiabank has launched a customized email and SMS alerts service to increase its competitive advantage and generate additional revenue.

The Great Atlantic & Pacific Tea Company Inc. is encouraging shoppers to help the Children’s Miracle Network via mobile giving.

Mobile banking has seen a huge increase in usage and in institutions offering the service in the last year, according to IDC Financial Insights.

Progressive rock/jam band Umphrey’s McGee is letting attendees of its concerts use their mobile phones to buy a recording of the live performance.

Consumer receptivity to opt-in mobile marketing and intent to visit stores is growing, according to a new Harris Interactive survey commissioned by Placecast.

The U.S. is lagging behind the rest of the world when it comes to mobile usage, including mobile commerce, according to Sybase 365.

Mobile marketing company Mad Mobile launched a mobile giving text message campaign to raise money to aid in the cleanup of the BP oil spill in the Gulf of Mexico.

Payment specialist paythru has joined forces with mFabrik to offer bundled services to brands for the creation of a sales channel via the mobile Web and applications.

Lettuce Entertain You Enterprises’ Wow Bao restaurant chain is enhancing its mobile marketing initiatives by offering mobile coupons and mobile comp cards.