An executive of Mobile Accord Inc.’s mGive discussed the most successful SMS donation program ever and the exploding mobile giving space in an exclusive interview.

Sybase 365 has expanded its portfolio of mobile customer relationship management tools and services that enable enterprises to engage customers throughout the entire customer lifecycle using the mobile channel.

Mobile banking and payment service provider ClairMail Inc. has extended its clients’ mobile Web experience to Android and BlackBerry devices.

An Armani Exchange executive discussed the retailer’s strategy of using mobile as a channel for marketing and merchandising activities intended to drive cross-channel sales.

Wow Bao, a Lettuce Entertain You Enterprises Inc. quick-service restaurant specializing in steamed Asian buns called “bao,” has entered the mobile commerce arena to increase sales.

This holiday season, eBay has been bringing its marketplace to cities across the country with a Mobile Boutique where it is issuing an SMS call-to-action.

High-street fashion retailer Oasis has taken gift cards mobile with what it claims is the world’s first peer-to-peer SMS gift voucher.

Verizon Wireless’ blocking and reactivation of 4Info’s flagship short code and AT&T’s unhappiness about data consumption from a tiny slice of its customer base are cause for a chill in mobile marketing.

St. Jude’s Children’s Hospital is upping the ante with mobile giving for its sixth-annual Thanks and Giving campaign by partnering with several companies, including Ticketmaster.

Reebok issued a call-to-action via social media sites asking consumers to view a mobile video and enter a sweepstakes by opting in to the brand’s mobile database, achieving close to a 50 percent click-through rate.