Articles Tagged ‘text messaging’


How messaging apps can monetize their platforms

March 20, 2014

As the messaging application market has rapidly exploded, monetization has been making headlines. Take the Facebook and WhatsApp acquisition news – what was the main focus on the analyst call? Monetization.

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Mobivity exec: Merchants narrow in on quality text messaging conversations

March 14, 2014

NEW YORK – A Mobivity executive at the fifth annual Mobile Marketing Day conference said the chaos following last year’s Telephone Consumer Protection Act update is beginning to even out, with savvy marketers focusing more intently on quality versus quantity.

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Staples tests extending mobile offers into SMS for real-time relevancy

February 25, 2014

Staples is testing an SMS program to see how customers respond when they receive offers on their phones as part of a broader strategy to cater to mobile shoppers both in-store and online.

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Is texting going extinct?

August 27, 2013

What do VCRs, CD players and rotary phones have in common? They are technologies that have all but gone extinct.

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What’s working in mobile this summer

August 12, 2013

Mobile is advancing, much like summer. But we still have a ways to go to deliver on all of the medium’s promise.

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Texas Roadhouse generates 37pc installation rate for Passbook pass effort

February 11, 2013

Steakhouse chain Texas Roadhouse is leveraging Apple’s Passbook as well as text messaging in two separate campaigns that successfully drove customer engagement.

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Mobile goes dark on Super Bowl Sunday

February 5, 2013

Super Bowl Sunday on Feb. 3 in New Orleans was a dark day for mobile marketing and mobile advertising. That had nothing to do with the Mercedes-Benz Superdome blackout that stopped the game for 34 minutes.

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Kiehl’s exec: 73pc of opt-in customers make a purchase after receiving a text alert

September 21, 2012

An executive with Kiehl’s said that 73 percent of customers who opted-in to receive location-based text alerts made a purchase after receiving one of these messages during a Mobile Commerce Daily webinar yesterday.

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Avoid this $47M mobile marketing mistake

August 28, 2012

Would you have $47 million to make up for a mistake you made in your business? Or, for that matter, a client?

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Three quarters of businesses don’t understand mobile messaging

August 27, 2012

Whether businesses have a mobile strategy or not, there will always be a place for opt-in bulk SMS within their marketing mix.

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