As the messaging application market has rapidly exploded, monetization has been making headlines. Take the Facebook and WhatsApp acquisition news – what was the main focus on the analyst call? Monetization.
Articles Tagged ‘text messaging’
NEW YORK – A Mobivity executive at the fifth annual Mobile Marketing Day conference said the chaos following last year’s Telephone Consumer Protection Act update is beginning to even out, with savvy marketers focusing more intently on quality versus quantity.
Staples is testing an SMS program to see how customers respond when they receive offers on their phones as part of a broader strategy to cater to mobile shoppers both in-store and online.
What do VCRs, CD players and rotary phones have in common? They are technologies that have all but gone extinct.
Mobile is advancing, much like summer. But we still have a ways to go to deliver on all of the medium’s promise.
Steakhouse chain Texas Roadhouse is leveraging Apple’s Passbook as well as text messaging in two separate campaigns that successfully drove customer engagement.
Super Bowl Sunday on Feb. 3 in New Orleans was a dark day for mobile marketing and mobile advertising. That had nothing to do with the Mercedes-Benz Superdome blackout that stopped the game for 34 minutes.
An executive with Kiehl’s said that 73 percent of customers who opted-in to receive location-based text alerts made a purchase after receiving one of these messages during a Mobile Commerce Daily webinar yesterday.
Would you have $47 million to make up for a mistake you made in your business? Or, for that matter, a client?
Whether businesses have a mobile strategy or not, there will always be a place for opt-in bulk SMS within their marketing mix.