Articles Tagged ‘text messaging’


SMS helps retailers with sales and customer engagement

November 1, 2016

Which other communication technology is able to provide instantaneous feedback and almost guaranteed open rates?

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How brands can make their SMS list exclusive

October 7, 2016

Whether you are growing an existing SMS marketing list or building one entirely from scratch, use every traditional marketing channel to inform customers of the benefits that opting-in to your text messages can deliver.

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Chat bots: Turning SMS into a next-gen engagement platform

August 25, 2016

Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.

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Running an effective SMS campaign in this environment

June 21, 2016

With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.

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Mobile Minutes: Text message startups; Facebook raids Google; Gilt founder’s new gig; GoPro courts developers

April 15, 2016

Today in mobile marketing – These startups are selling vinyl records, graphic novels and Indian food via text message; Facebook raids Google for head of new lab; Gilt Groupe founder launches Project September as social app dedicated to fashion ecommerce; GoPro Cameras now work with third-party apps, accessories.

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It’s 4 a.m., do you know where your message is?

April 5, 2016

And when should marketers send out messages?

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SMS is no longer the ugly duckling of marketing

March 22, 2016

Many of the realities that contributed to SMS’s ugly-duckling reputation have changed significantly.

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How to build an effective SMS program

February 17, 2016

Studies have shown that given a choice, most people in an unfamiliar location will make do at a chain restaurant they know rather than try a local restaurant that they have never seen before. That is the power of branding. This means that branding is essential for your SMS marketing program.

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Resurgence of SMS marketing

February 2, 2016

For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.

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Reviewing SMS and MMS retail holiday marketing

January 25, 2016

Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid.

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