Articles Tagged ‘text messaging’


TCPA compliance remains a headache for marketers

January 22, 2015

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

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Beacons will under-deliver – here’s why

December 30, 2014

Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.

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Fitocracy leverages text messaging for transparent referral program

August 4, 2014

Fitness tracking application and social network Fitocracy is readying a new referral program that leverages text messaging to reward users for inviting a friend onto the platform.

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When to use push notifications versus SMS messaging

July 24, 2014

Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.

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How messaging apps can monetize their platforms

March 20, 2014

As the messaging application market has rapidly exploded, monetization has been making headlines. Take the Facebook and WhatsApp acquisition news – what was the main focus on the analyst call? Monetization.

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Mobivity exec: Merchants narrow in on quality text messaging conversations

March 14, 2014

NEW YORK – A Mobivity executive at the fifth annual Mobile Marketing Day conference said the chaos following last year’s Telephone Consumer Protection Act update is beginning to even out, with savvy marketers focusing more intently on quality versus quantity.

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Staples tests extending mobile offers into SMS for real-time relevancy

February 25, 2014

Staples is testing an SMS program to see how customers respond when they receive offers on their phones as part of a broader strategy to cater to mobile shoppers both in-store and online.

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Is texting going extinct?

August 27, 2013

What do VCRs, CD players and rotary phones have in common? They are technologies that have all but gone extinct.

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What’s working in mobile this summer

August 12, 2013

Mobile is advancing, much like summer. But we still have a ways to go to deliver on all of the medium’s promise.

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Texas Roadhouse generates 37pc installation rate for Passbook pass effort

February 11, 2013

Steakhouse chain Texas Roadhouse is leveraging Apple’s Passbook as well as text messaging in two separate campaigns that successfully drove customer engagement.

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