The Western Pennsylvania Salvation Army is using SMS this holiday season to encourage more donations and appeal to a younger, savvy group of consumers.

The American Red Cross is upping the ante on its mobile giving initiatives this holiday season, letting donors text to donate $25 at a time to support the nonprofit organization.

The annual Network For Teaching Entrepreneurship “Dare to Dream” gala ran a mobile giving initiative in a rather unorthodox manner.

An executive of Mobile Accord Inc.’s mGive discussed the most successful SMS donation program ever and the exploding mobile giving space in an exclusive interview.