Articles Tagged ‘text’


What your service provider is not telling you about new TCPA rules for SMS/MMS marketing

October 17, 2013

Many “Armageddon dates” have come and gone. Millennial computer clocks. Mayan calendars. Oct. 16, 2013. Without an action plan, this date could become Judgment Day for your existing SMS/MMS programs and opt-in databases.

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Allstate puts fans into games via mobile sweepstakes

September 6, 2011

Allstate Insurance Co. is giving college football fans a chance to win a new car and trip to the BCS National Championship game via a text-to-win sweepstakes.

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The truth about mobile donations

June 29, 2011

Some misconceptions have been recently shared about the effectiveness of mobile donations. And I would like to clear up any confusion that exists right now.

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How financial institutions can use mobile for contextual marketing

July 26, 2010

This year has been widely proclaimed as the year that mobile banking will move into the mainstream.

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Creating a quick-serve restaurant mobile marketing playbook

March 27, 2010

Multi-location quick-serve restaurant businesses are increasingly taking advantage of mobile marketing techniques to drive floor traffic and sales.

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Jim Beam launches mobile donation campaign for US troops

February 8, 2010

Beam Global Spirits & Wine Inc. has integrated mobile donations into its new Jim Beam Bourbon campaign to salute the American troops.

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Telescope runs mobile giving campaign in holiday greeting email

December 29, 2009

Mobile marketing service provider Telescope Inc. included an SMS call-to-action for mobile giving in its holiday email greeting.

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Brands need to watch mobile consumer, not platform

October 22, 2009

NEW YORK – In order for a brand or retailer to truly master and become successful at mobile commerce, it must follow the consumer, not the platform.

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Soles4Souls targets young adults with SMS donation campaign

October 1, 2009

Soles4Souls has launched a mobile donation drive to raise funds for its footwear charity.

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