Sun Products’ fabric softener brand was able to get in on the frenzy surrounding Valentine’s Day and build a relationship with consumers to gather data by producing love videos for mobile users.
Articles Tagged ‘text’
Retailers who fail to implement a text program could miss out on significant sales this holiday, with 78 percent of consumers claiming to be more likely to visit a store following an SMS deal or mobile notification.
Many “Armageddon dates” have come and gone. Millennial computer clocks. Mayan calendars. Oct. 16, 2013. Without an action plan, this date could become Judgment Day for your existing SMS/MMS programs and opt-in databases.
Allstate Insurance Co. is giving college football fans a chance to win a new car and trip to the BCS National Championship game via a text-to-win sweepstakes.
Some misconceptions have been recently shared about the effectiveness of mobile donations. And I would like to clear up any confusion that exists right now.
This year has been widely proclaimed as the year that mobile banking will move into the mainstream.
Multi-location quick-serve restaurant businesses are increasingly taking advantage of mobile marketing techniques to drive floor traffic and sales.
Beam Global Spirits & Wine Inc. has integrated mobile donations into its new Jim Beam Bourbon campaign to salute the American troops.
Mobile marketing service provider Telescope Inc. included an SMS call-to-action for mobile giving in its holiday email greeting.
NEW YORK – In order for a brand or retailer to truly master and become successful at mobile commerce, it must follow the consumer, not the platform.