Mass merchandiser Target is running mobile commerce-enabled ads to let music fans buy their favorite albums before the upcoming Grammys.

With price comparison shopping increasingly popular these days, Target wants to discourage its customers from engaging in this activity by asking vendors to support in-store purchases with exclusive merchandise and better prices.

Target is running a new mobile ad campaign that highlights its three-day sale, as well as lets consumers shop for the holiday’s must-have products.

Target is using text messages to find new employees for the busy holiday shopping season as part of a test in 170 stores.

Mobile video advertising can be used for a lot more than just branding. The channel can be a vehicle that drives sales for retailers this holiday season.

Target is testing instant coupons in select stores with additional on-demand promotions planned for the future as mobile coupon enrollment grows.

Retailers are adopting mobile strategies that go beyond simply trying to drive mobile commerce, with loyalty, engagement and relationship building a significant focus for many.

NEW YORK – A Target executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said that mobile is the ultimate connector between retailers and consumers.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

Retailers Crate and Barrel and ProFlowers are offering discounts on specific Valentine’s Day-related products to drive sales via the shopkick location-based shopping application.