Snapchat’s new shoppable advertisements could solve past issues with a lack of return-on-investment data on the mobile messaging application through more seamless and direct calls-to-action, as long as retailers are wary of being intrusive.
Articles Tagged ‘Target’
Leading merchants such as Taco Bell, Target and others are jumping in with one-to-one relevant experiences, recognizing a significant opportunity to turn mobile engagements into sales. Watch this video for the full analysis.
Target’s standalone shopping application, Cartwheel, is currently testing a new feature enabling users to leverage manufacturers’ digital coupons, which offer dollar amount discounts rather than a percentage, giving customers access to increased savings opportunities.
A number of big retailers, including Macy’s, Target, Walmart and Staples, are offering more relevant native product listing ads on mobile, enabling brands to reach out to browsers based on real-time shopper data.
Mobile Minutes: Samsung reconsiders Milk Music; Apple’s e-book defeat; VR/AR funding leaps; Data revolution arrivesMarch 8, 2016
Today in mobile marketing – Samsung likely to shutter Milk Music service (exclusive); How Apple and big publishers pushed e-books toward failure; VR/AR nets $1.1B in VC funding since Jan. 1; The data revolution is already here, Target and Verizon CIOs say.
One of the trends to emerge so far this year is the growing number of opportunities to drive sales from a myriad of smart devices in the home and elsewhere.
Target is driving sales of household products by placing signage in designated in-store aisles, prompting shoppers to text a keyword to a phone number to receive an exclusive mobile coupon.
Target is reportedly working on its own mobile wallet, borrowing a page from Walmart as the need to address consumers’ growing demand for smartphone services takes on greater urgency.
As consumers increasingly turn to mobile for smart ways to save and shop, mobile coupons was one strategy that reigned supreme among retailers, quick service restaurants and consumer packaged goods brands this year.
Target is introducing a new series of connected devices powered by mobile applications for its Open House retail space, continuing a mission to bring the Internet of Things into customers’ homes.