Articles Tagged ‘Target’


Image recognition increasingly an app must-have as scanning gains ground

November 26, 2014

With major retailers such as Amazon, Target and Macy’s offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited.

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Target streamlines in-store holiday shopping with app navigation features

November 18, 2014

Target is aiming to streamline in-store holiday shopping for its guests with the introduction of navigation features, such as interactive maps and shopping lists within its mobile application.

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Target ramps up in-store personalization on mobile with acquisition

November 14, 2014

In a reflection of the growing importance of mobile-powered in-store shopping experiences, Target has acquired Powered Analytics, a startup that focuses on personalizing in-store shopping through mobile technology, location data and predictive analytics.

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Target tests CurrentC mobile payments in store, Apple Pay in app

November 11, 2014

Target is testing mobile payments application CurrentC in several of its stores, enabling employees to pay for purchases using their smartphones.

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Amazon voice search leads the way in mcommerce despite flawed experience

November 3, 2014

While Amazon’s introduction of voice search in its iPhone application is an important example of where mcommerce may be headed, the solution falls short at providing a strong user experience with too many irrelevant results.

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How not accepting Apple Pay could backfire for retailers

October 28, 2014

With mobile payments already struggling to catch on, the recent face-off between Apple Pay and CurrentC, a payments and loyalty platform developed by a consortium of retailers, could further stall adoption and end up costing merchants customers.

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Target’s wish list app brings holiday tradition into mobile era

October 23, 2014

Target is giving a holiday-shopping tradition a mobile-era makeover with a wish list application enabling parents to see, manage and share kids’ favorite items that also integrates with the retailer’s print catalog via augmented reality.

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Target scares up Halloween sales with Instagram treats

October 22, 2014

In a reflection of Target’s growing Instagram strategy, the retailer is treating the social media site’s users to do-it-yourself Halloween content, including recipes, decorations and craft projects.

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Target teams up with mcommerce app to test curbside shopping

October 13, 2014

Target is teaming up with new shopping startup Curbside to test curbside shopping through its new mobile commerce application, available on Google Play and the Apple App store.

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Target ramps up mobile for personalized holiday experiences

October 7, 2014

Target has announced a revamped mobile strategy just in time for the holiday shopping season that includes two-step checkout, a standalone pharmacy application and in-store iPads for gift registries.

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