LAS VEGAS – A Target executive at the CTIA 2013: Mobile Marketplace conference said that data and personalization will be key drivers in bolstering the mobile shopping experience across a variety of platforms.
Target is using a combination of mobile advertising, SMS and its mobile site to educate consumers about the company’s mobile coupon initiative and encourage them to save money on several of their favorite products.
Target and Fast Company’s new vertical Co.Labs has launched a competition that entices developers to create an innovative mobile experience for the retailer.
Target has launched a new limited-run mobile game within its mobile applications and optimized site to connect with consumers through relevant content and promotions.
Walmart has been named 2012 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers.
Walmart has been named 2012 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers.
Target is encouraging consumers to finalize their last-minute holiday shopping via a new advertising campaign that aims to drive sales from the company’s mobile site.
Target is continuing to rely heavily on QR codes for its upcoming holiday efforts via a new campaign that lets consumers scan the mobile bar codes to electronically send a gift card to friends and family.
Target is pushing its new products through a new interactive mobile advertising campaign that encourages consumers to buy the items using their smartphones.
Target is ramping up its holiday efforts with a new QR code initiative that lets consumers scan the mobile bar codes featured on several products in-store and buy the items via their smartphones.
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May 23, 2013