Articles Tagged ‘Target’


Target enlists mobile Web to crack second-screen commerce

March 19, 2014

Target is looking to differentiate itself from the string of half-hearted attempts from retailers to drive commerce in real-time while consumers watch television with a new initiative with TBS that launched last night.

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Target, big brands team up to convert mobile gaming into commerce

February 21, 2014

Target is betting on branded mobile games to not only snag a group of devout consumers that are known for coming back repeatedly, but also drive in-store traffic through time-sensitive coupons.

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How Target, Caribou Coffee use mobile social to spark in-store excitement

February 18, 2014

Target and Caribou Coffee are leveraging Pinterest to generate ideas for new product development, ensuring that they are quick to market with the latest trends while simultaneously creating the kind of brand advocates that can help generate buzz.

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How the Target data breach could boost mobile payments

February 13, 2014

Following Target’s recent data breach, the retailer announced plans to speed up its transition to the chip-based payment standard called EMV, a move that could give mobile payments a boost.

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Target is 2013 Mobile Retailer of the Year

December 31, 2013

Target has been named 2013 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers. Here is the list of all the 2013 honorees.

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Target blows past Walmart as most-browsed retailer on mobile

December 12, 2013

Target was the most-browsed retailer on mobile over the past six months, knocking Walmart from the top spot, according to a new report from Mobiquity. Each retailer has taken a slightly different approach to mobile this year and continues to see strong growth rates.

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Target tests Pinterest-driven site to pin down mcommerce sales

December 10, 2013

Target is leveraging Pinterest with a new microsite that merchandises products with the combination of top-pinned items and best reviews on Target.com.

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Target leads mass merchants in driving holiday strategy via Twitter

December 5, 2013

Target is pushing the envelope with Twitter this holiday season with a strategy that revolves around the retailer’s Cartwheel deal application.

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Target shores up mobile sales with product-packed ad campaign

November 8, 2013

Target is getting a head start on holiday spending with a new interactive mobile advertising campaign that bundles multiple products into one ad unit to drive online sales.

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Target fuels mobile, social for biggest-ever digital push

October 25, 2013

Target is betting big on mobile as a key driver in the retailer’s holiday social marketing mix this year in addition to promoting mobile platforms as a way for consumers to save money.

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