Articles Tagged ‘Target’


Target reaps rewards of mobile push as holiday traffic hits 60pc

January 9, 2015

With more than 60 percent Target.com traffic coming from mobile in November and December as well as Black Friday weekend mobile purchases coming in two times higher than in 2013, the mass merchant proves that when retailers build strong mobile experiences, shoppers will come.

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Macy’s is 2014 Mobile Retailer of the Year

January 5, 2015

Macy’s has been named 2014 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers. Here is the list of all the 2014 honorees.

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Macy’s is 2014 Mobile Retailer of the Year

January 2, 2015

Macy’s has been named 2014 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers. Here is the list of all the 2014 honorees.

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Top 10 mobile payment integrations from the second half of 2014

December 24, 2014

As mobile payments gain speed in the mcommerce sector, Apple Pay continues to reign supreme, followed by its Android counterparts of Google Wallet and Softcard, due to the sheer number of top brands choosing to integrate with Apple’s payment platform to drive sales.

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Target meets last-minute shoppers’ needs via mobile services, offers

December 18, 2014

During the final week of the holiday shopping season, Target is ramping up efforts to bring added convenience to last-minute shoppers via a variety of mobile services, including special offers, store pickup and gift cards.

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Target’s mobile holiday game gives glimpse into future of retail

December 4, 2014

Target is providing a glimpse into the future of retail with a new mobile gaming offering, available in select stores and executed by Google, that bridges the retailer’s physical and digital offerings.

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Image recognition increasingly an app must-have as scanning gains ground

November 26, 2014

With major retailers such as Amazon, Target and Macy’s offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited.

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Target streamlines in-store holiday shopping with app navigation features

November 18, 2014

Target is aiming to streamline in-store holiday shopping for its guests with the introduction of navigation features, such as interactive maps and shopping lists within its mobile application.

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Target ramps up in-store personalization on mobile with acquisition

November 14, 2014

In a reflection of the growing importance of mobile-powered in-store shopping experiences, Target has acquired Powered Analytics, a startup that focuses on personalizing in-store shopping through mobile technology, location data and predictive analytics.

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Target tests CurrentC mobile payments in store, Apple Pay in app

November 11, 2014

Target is testing mobile payments application CurrentC in several of its stores, enabling employees to pay for purchases using their smartphones.

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