Target recently introduced personalized recommendations to Cartwheel, resulting in a more-than 10-percent increase in the number of offers downloaded per user.
Articles Tagged ‘Target’
Target is bringing its partnership with Curbside, a shopping platform, to consumers in the New York and New Jersey regions after a successful West Coast test, enabling customers to purchase items from their smartphones and have them waiting for pick-up at a nearby store.
BOSTON – An executive from Target at eTail East 2015 predicted that technology will become an even more integrated aspect of consumer life in the near future, and retailers need to start preparing a foundation now for this inevitability.
Target jumps to the head of the class for in-store beacon marketing with a new program arriving this week in 50 stores that leverages the retailer’s application to alert shoppers to hyperlocal content accessible via a newsfeed-like stream.
Target has launched a new mobile tool that acts as an interior designer for college-bound shoppers, linking with their social media profiles to provide a personalized and interactive selection of merchandise.
Target is playing a guessing game with its Instagram followers and, in doing so, is driving digital sales, boosting its use of mobile video and enhancing its image as on-trend through pop-culture trivia.
Target, Marriott and other merchants whose mobile applications have received more negative app-store user reviews than positive ones need to focus more on identifying what users want rather than grabbing an edge over the pack.
Target is giving consumers a new way to explore and purchase its products through a partnership with Shazam, with users of the application able to scan any print or television ad to access shoppable content.
Following Target’s recent success with its Lilly Pulitzer collaboration through mobile and digital, the retailer is upping the ante with a live-stream event on Periscope to drive sales for its latest designer partnership with jeweler Eddie Borgo.
Mobile Minutes: Sony’s flagship phone; Lilly for Target app trouble; Wearables for babies; Google’s smartwatch hackApril 21, 2015
Today in mobile marketing – Sony unveils flagship phone despite mobile pain; Target website, apps overwhelmed by demand for Lilly Pulitzer; ‘Connected’ babies = more sleep for you; Google’s smartwatches now let you leave your phone at home.