Articles Tagged ‘Target’


Target meets last-minute shoppers’ needs via mobile services, offers

December 18, 2014

During the final week of the holiday shopping season, Target is ramping up efforts to bring added convenience to last-minute shoppers via a variety of mobile services, including special offers, store pickup and gift cards.

Share on FacebookShare on LinkedInShare on Twitter

Target’s mobile holiday game gives glimpse into future of retail

December 4, 2014

Target is providing a glimpse into the future of retail with a new mobile gaming offering, available in select stores and executed by Google, that bridges the retailer’s physical and digital offerings.

Share on FacebookShare on LinkedInShare on Twitter

Image recognition increasingly an app must-have as scanning gains ground

November 26, 2014

With major retailers such as Amazon, Target and Macy’s offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited.

Share on FacebookShare on LinkedInShare on Twitter

Target streamlines in-store holiday shopping with app navigation features

November 18, 2014

Target is aiming to streamline in-store holiday shopping for its guests with the introduction of navigation features, such as interactive maps and shopping lists within its mobile application.

Share on FacebookShare on LinkedInShare on Twitter

Target ramps up in-store personalization on mobile with acquisition

November 14, 2014

In a reflection of the growing importance of mobile-powered in-store shopping experiences, Target has acquired Powered Analytics, a startup that focuses on personalizing in-store shopping through mobile technology, location data and predictive analytics.

Share on FacebookShare on LinkedInShare on Twitter

Target tests CurrentC mobile payments in store, Apple Pay in app

November 11, 2014

Target is testing mobile payments application CurrentC in several of its stores, enabling employees to pay for purchases using their smartphones.

Share on FacebookShare on LinkedInShare on Twitter

Amazon voice search leads the way in mcommerce despite flawed experience

November 3, 2014

While Amazon’s introduction of voice search in its iPhone application is an important example of where mcommerce may be headed, the solution falls short at providing a strong user experience with too many irrelevant results.

Share on FacebookShare on LinkedInShare on Twitter

How not accepting Apple Pay could backfire for retailers

October 28, 2014

With mobile payments already struggling to catch on, the recent face-off between Apple Pay and CurrentC, a payments and loyalty platform developed by a consortium of retailers, could further stall adoption and end up costing merchants customers.

Share on FacebookShare on LinkedInShare on Twitter

Target’s wish list app brings holiday tradition into mobile era

October 23, 2014

Target is giving a holiday-shopping tradition a mobile-era makeover with a wish list application enabling parents to see, manage and share kids’ favorite items that also integrates with the retailer’s print catalog via augmented reality.

Share on FacebookShare on LinkedInShare on Twitter

Target scares up Halloween sales with Instagram treats

October 22, 2014

In a reflection of Target’s growing Instagram strategy, the retailer is treating the social media site’s users to do-it-yourself Halloween content, including recipes, decorations and craft projects.

Share on FacebookShare on LinkedInShare on Twitter