Articles Tagged ‘Target’


Big brands embrace convergence of IoT, wearables with commerce

January 12, 2016

One of the trends to emerge so far this year is the growing number of opportunities to drive sales from a myriad of smart devices in the home and elsewhere.

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Target spotlights aisle-specific mobile coupons via in-store signage

December 29, 2015

Target is driving sales of household products by placing signage in designated in-store aisles, prompting shoppers to text a keyword to a phone number to receive an exclusive mobile coupon.

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Target eyes own mobile wallet as payments habits begin to change

December 21, 2015

Target is reportedly working on its own mobile wallet, borrowing a page from Walmart as the need to address consumers’ growing demand for smartphone services takes on greater urgency.

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Top 10 mobile coupon-enabled campaigns of 2015

December 11, 2015

As consumers increasingly turn to mobile for smart ways to save and shop, mobile coupons was one strategy that reigned supreme among retailers, quick service restaurants and consumer packaged goods brands this year.

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Target’s renovates its Open House with new connected devices

December 7, 2015

Target is introducing a new series of connected devices powered by mobile applications for its Open House retail space, continuing a mission to bring the Internet of Things into customers’ homes.

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Complex mobile sites put the Grinch in holiday shopping for some

December 1, 2015

Target, Victoria’s Secret and Footlocker are among the retailers with mobile performance issues during the recently holiday weekend as increased traffic taxed more complex sites.

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Mobile Minutes: Target vs. Amazon; Macy’s stores; Yelp lawsuit dismissed; Mobile ads target shoppers

November 30, 2015

Today in mobile marketing – Black Friday showdown: Target takes on Amazon with new in-store strategy; Macy’s CEO: Despite Web, death of store experience ‘greatly exaggerated’; Yelp prevails in lawsuit over review authenticity; Webrooming: How mobile ads are driving shoppers to stores.

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Are mass merchants’ online/offline pushes falling short of omnichannel expectations?

November 18, 2015

Walmart and Target are doubling down on online/offline delivery and pickup services this holiday season as they compete for the business of busy, mobile-savvy shoppers, but more work is needed to fully meet omnichannel expectations.

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Target’s Cartwheel 2.0 taps latest mobile best practices to drive conversions

November 9, 2015

Target has released version 2.0 of its popular Cartwheel iPhone application with a forward-looking approach to delivering shopping shortcuts and personalization.

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Target unwraps shoppable 360 videos, crowdsourced maps for Halloween

October 22, 2015

Target has several mobile-first treats planned for customers this Halloween, including shoppable 360-degree virtual reality videos on YouTube and a crowdsourced social network to help parents find the best houses for experiencing the holiday.

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