In the latest example of how social commerce is quickly gaining steam, Target and Nordstrom are betting the enthusiasm of Instagram users will translate to sales by making it easy to purchase products on display on the retailers’ social network profiles.
Articles Tagged ‘Target’
Target is answering Amazon’s image recognition application with its own offering, hoping to take back control of showrooming activity while providing shoppers with the kind of mobile-enabled omnichannel shopping experiences they want.
Walmart is expanding its Savings Catcher online receipt comparison tool nationwide and including access via its mobile application for the first time to help in-store shoppers save more.
Target has created a new Digital Advisory Council consisting of executives from leading companies as it ramps up efforts to create disruptive mobile experiences that bring value to customers.
Target’s Cartwheel has surpassed 7 million users and was recently updated with enhanced social features as the shopping application celebrates its one-year anniversary.
With the recent high-profile security breaches in the retail industry, and growing adoption of mPOS among larger retailers and businesses, the bar has been raised on mPOS security features.
Target is expanding its online subscription service to include more than 1,000 new products, but is likely to struggle scaling in an already crowded market without a solid mobile component.
Target is looking to differentiate itself from the string of half-hearted attempts from retailers to drive commerce in real-time while consumers watch television with a new initiative with TBS that launched last night.
Target is betting on branded mobile games to not only snag a group of devout consumers that are known for coming back repeatedly, but also drive in-store traffic through time-sensitive coupons.
Target and Caribou Coffee are leveraging Pinterest to generate ideas for new product development, ensuring that they are quick to market with the latest trends while simultaneously creating the kind of brand advocates that can help generate buzz.