Target is pushing the envelope with Twitter this holiday season with a strategy that revolves around the retailer’s Cartwheel deal application.
Articles Tagged ‘Target’
Target is getting a head start on holiday spending with a new interactive mobile advertising campaign that bundles multiple products into one ad unit to drive online sales.
Target is betting big on mobile as a key driver in the retailer’s holiday social marketing mix this year in addition to promoting mobile platforms as a way for consumers to save money.
Target has redesigned its online magazine A Bullseye View with responsive design so that the retailer can provide optimized experiences on smartphones and tablets.
Retailers such as Office Depot, JCPenney and Staples recently took to social media to promote back-to-school shopping. However, Target’s strategy really stood out for driving 50 percent of tweets from a mobile device, according to exclusive mobile data from Engagor.
Target is giving its mobile applications a significant boost with new location-based features, pointing to the critical role that in-store experiences are playing for retailers in taking their mobile efforts to the next level.
Target has launched two new marketing initiatives to drive downloads of its mobile application that also educate consumers about the benefits of mobile shopping.
Target and Fast Company’s Co.Labs have picked a winner in the competition to create a new interactive shopping experience for the retailer that focuses on simplifying the multi-person shopping experience.
Groupon is encouraging consumers to download its mobile deals application by offering them a $10 Target gift card for $5.
Target is using Facebook’s sponsored posts to get the word out about its new mobile application that gives consumers access to more than hundreds of exclusive discounts.