Articles Tagged ‘Target’


Target’s Cartwheel drives 10pc more offer downloads via personalization

August 24, 2015

Target recently introduced personalized recommendations to Cartwheel, resulting in a more-than 10-percent increase in the number of offers downloaded per user.

Share on FacebookShare on LinkedInShare on Twitter

Target sees 60pc repeat use for mobile-enabled store pickup

August 17, 2015

Target is bringing its partnership with Curbside, a shopping platform, to consumers in the New York and New Jersey regions after a successful West Coast test, enabling customers to purchase items from their smartphones and have them waiting for pick-up at a nearby store.

Share on FacebookShare on LinkedInShare on Twitter

Target exec predicts growth 2x industry average due to mobile innovation

August 12, 2015

BOSTON – An executive from Target at eTail East 2015 predicted that technology will become an even more integrated aspect of consumer life in the near future, and retailers need to start preparing a foundation now for this inevitability.

Share on FacebookShare on LinkedInShare on Twitter

Target innovates in-store beacon marketing with newsfeed-like content stream

August 6, 2015

Target jumps to the head of the class for in-store beacon marketing with a new program arriving this week in 50 stores that leverages the retailer’s application to alert shoppers to hyperlocal content accessible via a newsfeed-like stream.

Share on FacebookShare on LinkedInShare on Twitter

Target turns college-bound shoppers’ smartphones into virtual interior designer

July 31, 2015

Target has launched a new mobile tool that acts as an interior designer for college-bound shoppers, linking with their social media profiles to provide a personalized and interactive selection of merchandise.

Share on FacebookShare on LinkedInShare on Twitter

Target’s pop-culture trivia game on Instagram scores mcommerce points

July 21, 2015

Target is playing a guessing game with its Instagram followers and, in doing so, is driving digital sales, boosting its use of mobile video and enhancing its image as on-trend through pop-culture trivia.

Share on FacebookShare on LinkedInShare on Twitter

Apps’ UX ratings woes point to need for better understanding of users

June 9, 2015

Target, Marriott and other merchants whose mobile applications have received more negative app-store user reviews than positive ones need to focus more on identifying what users want rather than grabbing an edge over the pack.

Share on FacebookShare on LinkedInShare on Twitter

Target bridges mcommerce with print, TV via Shazam app

May 29, 2015

Target is giving consumers a new way to explore and purchase its products through a partnership with Shazam, with users of the application able to scan any print or television ad to access shoppable content.

Share on FacebookShare on LinkedInShare on Twitter

Target gets personal on Periscope to tease Eddie Borgo collaboration

May 22, 2015

Following Target’s recent success with its Lilly Pulitzer collaboration through mobile and digital, the retailer is upping the ante with a live-stream event on Periscope to drive sales for its latest designer partnership with jeweler Eddie Borgo.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Sony’s flagship phone; Lilly for Target app trouble; Wearables for babies; Google’s smartwatch hack

April 21, 2015

Today in mobile marketing – Sony unveils flagship phone despite mobile pain; Target website, apps overwhelmed by demand for Lilly Pulitzer; ‘Connected’ babies = more sleep for you; Google’s smartwatches now let you leave your phone at home.

Share on FacebookShare on LinkedInShare on Twitter