Articles Tagged ‘Target’


Target drives in-store patio furniture sales with local inventory ads: Google

July 15, 2016

For stores where Target is running Google local inventory ads for patio furniture so mobile users can see what is available nearby, patio revenues are significantly outpacing locations that do not have the ads.

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Target’s Cartwheel app update maps shoppers directly to product deals

June 30, 2016

Target is making the in-store shopping experience easier and faster for customers using the Cartwheel application via an update that includes a store map highlighting products with coupons available as well as store-specific deals.

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Target makes personalization offers more visible in Cartwheel update

June 14, 2016

Target’s coupon application Cartwheel has updated its interface, featuring the individualized recommendations tab as the open page, making sure users can easily access them to capitalize on the effectiveness of personalization on mobile.

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Target merges mobile, desktop sites, cancels curbside pickup

June 3, 2016

While Target’s decision to end a pilot with mobile application Curbside underscores a focus on driving in-store sales, the retailer is still committed to mobile, having recently merged its mobile and desktop Web sites for a more consistent experience.

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Snapchat’s shoppable ads can unlock data, sales if relevant

May 18, 2016

Snapchat’s new shoppable advertisements could solve past issues with a lack of return-on-investment data on the mobile messaging application through more seamless and direct calls-to-action, as long as retailers are wary of being intrusive.

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Mobile commerce week in review: Boosting interactivity

April 11, 2016

Leading merchants such as Taco Bell, Target and others are jumping in with one-to-one relevant experiences, recognizing a significant opportunity to turn mobile engagements into sales. Watch this video for the full analysis.

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Target cements Cartwheel’s mcommerce prowess with manufacturers’ digital coupons

April 6, 2016

Target’s standalone shopping application, Cartwheel, is currently testing a new feature enabling users to leverage manufacturers’ digital coupons, which offer dollar amount discounts rather than a percentage, giving customers access to increased savings opportunities.

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Native ads in retailers’ apps get more relevant with real-time data

March 31, 2016

A number of big retailers, including Macy’s, Target, Walmart and Staples, are offering more relevant native product listing ads on mobile, enabling brands to reach out to browsers based on real-time shopper data.

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Mobile Minutes: Samsung reconsiders Milk Music; Apple’s e-book defeat; VR/AR funding leaps; Data revolution arrives

March 8, 2016

Today in mobile marketing – Samsung likely to shutter Milk Music service (exclusive); How Apple and big publishers pushed e-books toward failure; VR/AR nets $1.1B in VC funding since Jan. 1; The data revolution is already here, Target and Verizon CIOs say.

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Big brands embrace convergence of IoT, wearables with commerce

January 12, 2016

One of the trends to emerge so far this year is the growing number of opportunities to drive sales from a myriad of smart devices in the home and elsewhere.

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