Articles Tagged ‘Taco Bell’


How Starbucks’ social strategy won the holidays and drove sales

January 20, 2015

Social media chatter around Starbucks and its specialty offerings was at an all-time high in December as the chain leveraged holiday by encouraging guests to upload drink photos and urge friends to visit its bricks-and-mortar storefronts to get their own taste of the themed beverages.

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Taco Bell tempts app users with free taco after mobile purchase

January 8, 2015

Taco Bell is driving downloads of its mobile application and ramping up awareness of its mobile ordering function by tempting customers with a free Doritos Locos Taco with each mobile purchase made this month.

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Taco Bell fires up mobile ordering with customization, marketing blitz

October 29, 2014

Taco Bell is taking mobile ordering to new heights via its application, with unique new features, enhanced customization and a marketing blitz.

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Pepsi bulks up on mobile games, video in latest iAd campaign – Mobile Marketer

May 6, 2014

Today in mobile marketing – Pepsi bulks up on mobile games, video in latest iAd campaign; Taco Bell, Toyota promote branded Pandora content via new native ads.

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How the 5 biggest online travel agencies are expanding beyond mobile commerce – Mobile Marketer

April 14, 2014

Mobile Marketer today – How the 5 biggest online travel agencies are expanding beyond mobile commerce; Taco Bell builds narrative for new Doritos Locos Tacos via Snapchat Stories.

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How dayparting helps Taco Bell win at mobile

March 28, 2014

Mobile plays a key role in Taco Bell’s new launch of a 15-item breakfast menu with targeted messaging that leverages dayparting.

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Taco Bell feeds millennials’ high-tech appetites with mobile ordering

February 12, 2014

In the latest example of how smartphones are making over the fast food dining experience, Taco Bell plans to introduce mobile ordering at all locations later this year.

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Taco Bell flaunts Happier Hour campaign through interactive iAd push

April 19, 2013

Taco Bell is driving consumers to its locations via an interactive iAd mobile initiative that promotes the company’s Happier Hour campaign.

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Taco Bell taps mobile to drive in-store traffic for new Doritos Cool Ranch tacos

March 11, 2013

Taco Bell is beefing up its mobile efforts with a new initiative that incorporates mobile and helps the fast food giant get the word out about its new items.

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KFC, Taco Bell franchisees embrace mobile payments as part of high-tech redesign

November 30, 2012

Great American Chicken Corp., a KFC and Taco Bell franchisee, has rolled out mobile payments to 14 locations in southern California, giving consumers a way to pay for their meals using their mobile device.

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