Articles Tagged ‘Taco Bell’


Taco Bell ramps up secret product launch through mobile pre-order

February 2, 2016

Taco Bell is pairing the lure of mystery with the Super Bowl’s substantial reach in a campaign that prompts users to pre-order a not-yet-unveiled new product through a mobile-optimized platform.

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Taco Bell garnishes mobile loyalty with gamification for millennial appeal

December 17, 2015

Taco Bell is introducing an in-application loyalty program with a gamification-heavy focus on rewarding customers for repeat ordering and engaging on social media, a move that is likely to appeal to younger consumers.

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Taco Bell extends successful mobile-ordering push to the Web

September 29, 2015

With Taco Bell’s mobile ordering application showing check growth of 30 percent, the chain is bringing digital ordering to a newly overhauled Web site as it continues to ramp up digital innovation.

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Taco Bell adds Visa Checkout to grab all smartphone owners’ orders

August 25, 2015

Fast food chain Taco Bell and books retailer Barnes & Noble College are among the 33 new merchants that have integrated with mobile-optimized checkout service Visa Checkout, proving that the payments platform sector continues to become more saturated and cutthroat.

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Best Buy, Taco Bell prove YouTube stars’ cachet among millennials – Mobile Marketer

August 6, 2015

Mobile Marketer today – Best Buy, Taco Bell prove YouTube stars’ cachet among millennials; Q&A: American Express banks on mobile to recruit top-notch digital talent.

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Taco Bell taps courier service to begin mobile delivery rollout

July 9, 2015

Taco Bell is partnering with courier service DoorDash to deliver the Mexican fast food chain’s products to customers in California and Dallas who place orders via the DoorDash mobile application or site.

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Top 10 Q2 mobile-offline activations

July 2, 2015

Starbucks, Domino’s and Macy’s are paving the way in bringing mobile into real-world retail experiences, furthering the integration between the digital space and bricks-and-mortar while bringing mobile ordering and payments to the forefront.

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Taco Bell unrolls Periscope for Cinco de Mayo giveaway

May 1, 2015

Taco Bell recently made a special announcement via live-streaming application Periscope, alerting consumers of a Biscuit Taco giveaway on Cinco de Mayo while testing the latest buzzed-about mobile platform’s ability to drive awareness and store traffic.

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Taco Bell’s in-app loyalty program adds filling to mobile strategy

April 20, 2015

Taco Bell is gearing up to overtake its competitors in mobile strategy by announcing plans to roll out a customer loyalty program as part of its mobile application later this year, placing it a step above other fast food chains such as McDonald’s and Burger King that do not offer rewards platforms.

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Taco Bell wraps up mobile ordering with 20pc higher order values

February 9, 2015

While Taco Bell’s parent company Yum! Brands saw an $86 million fourth-quarter loss, the taco chain is heating up sales thanks to its new mobile ordering app, which is seeing the average order come in at 20 percent higher than in-store orders.

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