Today in mobile marketing – Pepsi bulks up on mobile games, video in latest iAd campaign; Taco Bell, Toyota promote branded Pandora content via new native ads.
Articles Tagged ‘Taco Bell’
Mobile Marketer today – How the 5 biggest online travel agencies are expanding beyond mobile commerce; Taco Bell builds narrative for new Doritos Locos Tacos via Snapchat Stories.
Mobile plays a key role in Taco Bell’s new launch of a 15-item breakfast menu with targeted messaging that leverages dayparting.
In the latest example of how smartphones are making over the fast food dining experience, Taco Bell plans to introduce mobile ordering at all locations later this year.
Taco Bell is driving consumers to its locations via an interactive iAd mobile initiative that promotes the company’s Happier Hour campaign.
Taco Bell is beefing up its mobile efforts with a new initiative that incorporates mobile and helps the fast food giant get the word out about its new items.
Great American Chicken Corp., a KFC and Taco Bell franchisee, has rolled out mobile payments to 14 locations in southern California, giving consumers a way to pay for their meals using their mobile device.
Taco Bell is partnering with Sony to reward users who play a mobile game with a chance to win a new PlayStation device.
PepsiCo has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations.
Quick-serve restaurant chain Taco Bell ran a mobile campaign that was supported by traditional media to build a database of names for future marketing.