Articles Tagged ‘Taco Bell’


Taco Bell unrolls Periscope for Cinco de Mayo giveaway

May 1, 2015

Taco Bell recently made a special announcement via live-streaming application Periscope, alerting consumers of a Biscuit Taco giveaway on Cinco de Mayo while testing the latest buzzed-about mobile platform’s ability to drive awareness and store traffic.

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Taco Bell’s in-app loyalty program adds filling to mobile strategy

April 20, 2015

Taco Bell is gearing up to overtake its competitors in mobile strategy by announcing plans to roll out a customer loyalty program as part of its mobile application later this year, placing it a step above other fast food chains such as McDonald’s and Burger King that do not offer rewards platforms.

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Taco Bell wraps up mobile ordering with 20pc higher order values

February 9, 2015

While Taco Bell’s parent company Yum! Brands saw an $86 million fourth-quarter loss, the taco chain is heating up sales thanks to its new mobile ordering app, which is seeing the average order come in at 20 percent higher than in-store orders.

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How Starbucks’ social strategy won the holidays and drove sales

January 20, 2015

Social media chatter around Starbucks and its specialty offerings was at an all-time high in December as the chain leveraged holiday by encouraging guests to upload drink photos and urge friends to visit its bricks-and-mortar storefronts to get their own taste of the themed beverages.

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Taco Bell tempts app users with free taco after mobile purchase

January 8, 2015

Taco Bell is driving downloads of its mobile application and ramping up awareness of its mobile ordering function by tempting customers with a free Doritos Locos Taco with each mobile purchase made this month.

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Taco Bell fires up mobile ordering with customization, marketing blitz

October 29, 2014

Taco Bell is taking mobile ordering to new heights via its application, with unique new features, enhanced customization and a marketing blitz.

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Pepsi bulks up on mobile games, video in latest iAd campaign – Mobile Marketer

May 6, 2014

Today in mobile marketing – Pepsi bulks up on mobile games, video in latest iAd campaign; Taco Bell, Toyota promote branded Pandora content via new native ads.

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How the 5 biggest online travel agencies are expanding beyond mobile commerce – Mobile Marketer

April 14, 2014

Mobile Marketer today – How the 5 biggest online travel agencies are expanding beyond mobile commerce; Taco Bell builds narrative for new Doritos Locos Tacos via Snapchat Stories.

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How dayparting helps Taco Bell win at mobile

March 28, 2014

Mobile plays a key role in Taco Bell’s new launch of a 15-item breakfast menu with targeted messaging that leverages dayparting.

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Taco Bell feeds millennials’ high-tech appetites with mobile ordering

February 12, 2014

In the latest example of how smartphones are making over the fast food dining experience, Taco Bell plans to introduce mobile ordering at all locations later this year.

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