Taco Bell is pairing the lure of mystery with the Super Bowl’s substantial reach in a campaign that prompts users to pre-order a not-yet-unveiled new product through a mobile-optimized platform.
Articles Tagged ‘Taco Bell’
Taco Bell is introducing an in-application loyalty program with a gamification-heavy focus on rewarding customers for repeat ordering and engaging on social media, a move that is likely to appeal to younger consumers.
With Taco Bell’s mobile ordering application showing check growth of 30 percent, the chain is bringing digital ordering to a newly overhauled Web site as it continues to ramp up digital innovation.
Fast food chain Taco Bell and books retailer Barnes & Noble College are among the 33 new merchants that have integrated with mobile-optimized checkout service Visa Checkout, proving that the payments platform sector continues to become more saturated and cutthroat.
Mobile Marketer today – Best Buy, Taco Bell prove YouTube stars’ cachet among millennials; Q&A: American Express banks on mobile to recruit top-notch digital talent.
Taco Bell is partnering with courier service DoorDash to deliver the Mexican fast food chain’s products to customers in California and Dallas who place orders via the DoorDash mobile application or site.
Starbucks, Domino’s and Macy’s are paving the way in bringing mobile into real-world retail experiences, furthering the integration between the digital space and bricks-and-mortar while bringing mobile ordering and payments to the forefront.
Taco Bell recently made a special announcement via live-streaming application Periscope, alerting consumers of a Biscuit Taco giveaway on Cinco de Mayo while testing the latest buzzed-about mobile platform’s ability to drive awareness and store traffic.
Taco Bell is gearing up to overtake its competitors in mobile strategy by announcing plans to roll out a customer loyalty program as part of its mobile application later this year, placing it a step above other fast food chains such as McDonald’s and Burger King that do not offer rewards platforms.
While Taco Bell’s parent company Yum! Brands saw an $86 million fourth-quarter loss, the taco chain is heating up sales thanks to its new mobile ordering app, which is seeing the average order come in at 20 percent higher than in-store orders.