Taco Bell is partnering with Sony to reward users who play a mobile game with a chance to win a new PlayStation device.

PepsiCo has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations.

Quick-serve restaurant chain Taco Bell ran a mobile campaign that was supported by traditional media to build a database of names for future marketing.

Taco Bell and Pizza Hut are going head-to-head in a mobile voting campaign, letting Western Kentucky University students decide which restaurant will be built near their campus.

Denny’s, Taco Bell and Walgreens are offering consumers mobile coupons within the My Coupons application for Android-enabled phones.