Articles Tagged ‘Taco Bell’


How the 5 biggest online travel agencies are expanding beyond mobile commerce – Mobile Marketer

April 14, 2014

Mobile Marketer today – How the 5 biggest online travel agencies are expanding beyond mobile commerce; Taco Bell builds narrative for new Doritos Locos Tacos via Snapchat Stories.

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How dayparting helps Taco Bell win at mobile

March 28, 2014

Mobile plays a key role in Taco Bell’s new launch of a 15-item breakfast menu with targeted messaging that leverages dayparting.

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Taco Bell feeds millennials’ high-tech appetites with mobile ordering

February 12, 2014

In the latest example of how smartphones are making over the fast food dining experience, Taco Bell plans to introduce mobile ordering at all locations later this year.

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Taco Bell flaunts Happier Hour campaign through interactive iAd push

April 19, 2013

Taco Bell is driving consumers to its locations via an interactive iAd mobile initiative that promotes the company’s Happier Hour campaign.

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Taco Bell taps mobile to drive in-store traffic for new Doritos Cool Ranch tacos

March 11, 2013

Taco Bell is beefing up its mobile efforts with a new initiative that incorporates mobile and helps the fast food giant get the word out about its new items.

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KFC, Taco Bell franchisees embrace mobile payments as part of high-tech redesign

November 30, 2012

Great American Chicken Corp., a KFC and Taco Bell franchisee, has rolled out mobile payments to 14 locations in southern California, giving consumers a way to pay for their meals using their mobile device.

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Taco Bell, Sony partner for mobile sweepstakes

January 12, 2012

Taco Bell is partnering with Sony to reward users who play a mobile game with a chance to win a new PlayStation device.

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Pepsi rolls out multifaceted LBS mobile loyalty initiatives

May 3, 2010

PepsiCo has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations.

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Taco Bell campaign boasts 13,000 opt-ins in just 5 weeks

April 30, 2010

Quick-serve restaurant chain Taco Bell ran a mobile campaign that was supported by traditional media to build a database of names for future marketing.

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Taco Bell, Pizza Hut multichannel campaign taps mobile for engagement

April 7, 2010

Taco Bell and Pizza Hut are going head-to-head in a mobile voting campaign, letting Western Kentucky University students decide which restaurant will be built near their campus.

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