Taco Bell recently made a special announcement via live-streaming application Periscope, alerting consumers of a Biscuit Taco giveaway on Cinco de Mayo while testing the latest buzzed-about mobile platform’s ability to drive awareness and store traffic.
Articles Tagged ‘Taco Bell’
Taco Bell is gearing up to overtake its competitors in mobile strategy by announcing plans to roll out a customer loyalty program as part of its mobile application later this year, placing it a step above other fast food chains such as McDonald’s and Burger King that do not offer rewards platforms.
While Taco Bell’s parent company Yum! Brands saw an $86 million fourth-quarter loss, the taco chain is heating up sales thanks to its new mobile ordering app, which is seeing the average order come in at 20 percent higher than in-store orders.
Social media chatter around Starbucks and its specialty offerings was at an all-time high in December as the chain leveraged holiday by encouraging guests to upload drink photos and urge friends to visit its bricks-and-mortar storefronts to get their own taste of the themed beverages.
Taco Bell is driving downloads of its mobile application and ramping up awareness of its mobile ordering function by tempting customers with a free Doritos Locos Taco with each mobile purchase made this month.
Taco Bell is taking mobile ordering to new heights via its application, with unique new features, enhanced customization and a marketing blitz.
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Mobile plays a key role in Taco Bell’s new launch of a 15-item breakfast menu with targeted messaging that leverages dayparting.
In the latest example of how smartphones are making over the fast food dining experience, Taco Bell plans to introduce mobile ordering at all locations later this year.