Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.
Articles Tagged ‘tablets’
While tablets are known for driving more online commerce sales than smartphones, results from the recent Thanksgiving holiday weekend point to how quickly the latter’s star is rising.
No longer is there an expectation that anything and everything “mobile” should be part of the larger mobile experience and fully suited to “mobile marketing.”
In the near future, you are likely to see a device identical to the tablet you use at home to browse the Web or watch a video at the cash wrap of your favorite retailer. The phenomenon is not limited to a select group of luxury or consumer tech stores.
Luxury Daily today – Hotels should make tablets more accessible during on-site experience; Selfridges salutes masters of fashion with fall multichannel project.
Tablets will be the bigger ecommerce driver going forward, with smartphones stalling out at around an 11 percent share in 2016, according to a new report from Forrester Research.
Tablets continue to drive significant gains in Web site traffic and ecommerce sales, with tablet traffic growing three times faster than smartphone traffic during the first half of 2013 and tablet revenue growing eight times faster, according to a report released today by MarketLive.
It might be hard to believe, but tablets are not mobile devices and here are four reasons why.
While Apple’s iPad continues to dominate the tablet category, the Kindle Fire is a growing opportunity for retailers looking to reach Android tablet users if they can just get past the fact that Amazon is the manufacturer.
The rise in smartphone and tablet usage has established mobile as a key channel within the multichannel retailer’s arsenal for customer engagement.