The 2012 holidays marked a turning point in the history of mobile commerce with more shopping activities conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
The 2012 holidays marked a turning point in the history of mobile commerce with more shopping activities conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
All signs point to mobile having played a significant role for shoppers over the Thanksgiving holiday weekend. However, taking a closer look at the numbers, there were clear differences between smartphone and tablet consumers.
QVC is declaring Cyber Monday as Mobile Monday after seeing a majority of consumers turning to their mobile and tablet devices for holiday purchases.
The iPad Mini is not the first of its kind, but Apple’s release may mark the beginning of significant growth in the 7-inch tablet market. The implications for those of us deploying tablet experiences are potentially significant.
Personal care products manufacturer and retailer L’Occitane is targeting mobile users with a new interactive digital catalog that can be viewed on tablets.
According to Pew Research, 88 percent of U.S. adults have a mobile phone and 18 percent have a tablet computer. This has a significant impact on how marketers interact with their audiences.
While we recognize that a tablet allows employees to perform more tasks while away from the desk, we have yet to understand how their use of a tablet differs from the use of a PC.
First Amazon and now Toys R Us. Retailers are increasingly eyeing the growth of the mobile market and seeing an opportunity to come out with their own hardware design, but the strategy may present more challenges than opportunities for some.
Microsoft and TheFind are combining tablet and social shopping in a new HTML5-based catalog-like experience that gives users access to products from retailers such as Lands’ End, Patagonia and Crate & Barrel.
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June 19, 2013