Olive Garden is the latest restaurant chain to employ tablets in its bricks-and-mortar locations, enabling customers to order and pay via the devices, suggesting that mobile has a strong role to play in streamlining the dining experience and increasing tip percentages for servers.
Articles Tagged ‘tablets’
While desktop lost 15 percent of its share of online visits in January, mobile, specifically smartphones, is on the uptick, gaining 41 percent year over year, according to a new report from Branding Brand.
Mobile Minutes: Promoted Tweets expand; Galaxy S6 may shrink; China Mobile’s 5G technology; Tablet sales declineFebruary 5, 2015
Today in mobile marketing – Twitter expands Promoted Tweet advertising beyond its site; Samsung may shrink Galaxy S6 screen size to 5 inches; China Mobile develops 5G technology; Tablet numbers are bad for Apple but worse for Samsung.
Mobile Minutes: Snapchat raises $486 million; Sony uses BlackBerrys; Tizen and smart TVs; Carmakers learn from tabletsJanuary 5, 2015
Today in mobile marketing – Messaging app Snapchat raises $486 million; Old BlackBerrys came to the rescue after Sony’s systems were hacked; Samsung Electronics says new smart TVs in 2015 to run Tizen platform; Carmakers take a hint from tablets.
Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.
While tablets are known for driving more online commerce sales than smartphones, results from the recent Thanksgiving holiday weekend point to how quickly the latter’s star is rising.
No longer is there an expectation that anything and everything “mobile” should be part of the larger mobile experience and fully suited to “mobile marketing.”
In the near future, you are likely to see a device identical to the tablet you use at home to browse the Web or watch a video at the cash wrap of your favorite retailer. The phenomenon is not limited to a select group of luxury or consumer tech stores.
Luxury Daily today – Hotels should make tablets more accessible during on-site experience; Selfridges salutes masters of fashion with fall multichannel project.
Tablets will be the bigger ecommerce driver going forward, with smartphones stalling out at around an 11 percent share in 2016, according to a new report from Forrester Research.