NEW YORK – An MGM Resorts executive at Forrester’s Marketing 2016 Forum revealed how the hotel marketer uses in-room tablet devices to send trigger and time-based messages to guests, serving them personalized content and inspiring last-minute purchases that make their stays more enjoyable.
Articles Tagged ‘tablets’
While in the past, shoppers frequently browsed on a mobile device and then purchased from another device, this is becoming less common as interest in buying on smartphones grows, according to a new report from Bronto Software.
Mobile Minutes: Samsung Pay expands; Venmo’s revenue plans; Tablets’ banner year; Internet of Things’ futureDecember 30, 2015
Today in mobile marketing – Riding the wave: Samsung to expand mobile pay service in U.S.; How Venmo plans to make money; Tablets have banner 2015, thanks to lesser known labels; The Internet of Things is everywhere, but it doesn’t rule yet.
Today in mobile marketing – Swatch teams up with Visa for a watch that can make payments; Amazon, the king of ecommerce, gets primed for 2016; How giant tablets could be the future of television; For some people, the older the smartphone, the better.
Pizza Hut’s 1,471 locations in mainland China are augmenting in-store dining by enabling customers to receive movie ticket prizes in the WeChat messaging application, as well as special discounts and offers, as a reward for interacting with beacon technology via their smartphones.
Today in mobile marketing – Apple says iPhone on pace to beat last year’s first weekend; Why tablets are the future of computing; Shares of Japan’s top mobile carriers drop after prime minister’s comments; Are video ads worth it? About 40 percent of ad agencies say they’re not sure.
Today in mobile marketing – Apple Music hooks 11 million trial members, App Store has record July; Smartphones finally more popular than PCs in the UK, thanks to selfies, 4G; Tablet computers have a big problem; HTC expects loss five times wider than estimates as sales plunge.
Car buyers who research Infiniti vehicles prior to entering dealerships are getting a more personalized shopping experience with the sales staff following the launch of a new tablet application by the automaker.
Staples is revamping its online storefronts to provide a stronger focus on tablet optimization, product recommendations and personalization features as company-owned tablet usage continues to rise.
Chili’s is serving up a double helping of mobile with plans for a new loyalty program that will integrate with the chain’s order-and-pay tablets as well as a new service for texting guests when their reserved tables are ready.