Today in mobile marketing – Apple Music hooks 11 million trial members, App Store has record July; Smartphones finally more popular than PCs in the UK, thanks to selfies, 4G; Tablet computers have a big problem; HTC expects loss five times wider than estimates as sales plunge.
Articles Tagged ‘tablets’
Car buyers who research Infiniti vehicles prior to entering dealerships are getting a more personalized shopping experience with the sales staff following the launch of a new tablet application by the automaker.
Staples is revamping its online storefronts to provide a stronger focus on tablet optimization, product recommendations and personalization features as company-owned tablet usage continues to rise.
Chili’s is serving up a double helping of mobile with plans for a new loyalty program that will integrate with the chain’s order-and-pay tablets as well as a new service for texting guests when their reserved tables are ready.
Olive Garden is the latest restaurant chain to employ tablets in its bricks-and-mortar locations, enabling customers to order and pay via the devices, suggesting that mobile has a strong role to play in streamlining the dining experience and increasing tip percentages for servers.
While desktop lost 15 percent of its share of online visits in January, mobile, specifically smartphones, is on the uptick, gaining 41 percent year over year, according to a new report from Branding Brand.
Mobile Minutes: Promoted Tweets expand; Galaxy S6 may shrink; China Mobile’s 5G technology; Tablet sales declineFebruary 5, 2015
Today in mobile marketing – Twitter expands Promoted Tweet advertising beyond its site; Samsung may shrink Galaxy S6 screen size to 5 inches; China Mobile develops 5G technology; Tablet numbers are bad for Apple but worse for Samsung.
Mobile Minutes: Snapchat raises $486 million; Sony uses BlackBerrys; Tizen and smart TVs; Carmakers learn from tabletsJanuary 5, 2015
Today in mobile marketing – Messaging app Snapchat raises $486 million; Old BlackBerrys came to the rescue after Sony’s systems were hacked; Samsung Electronics says new smart TVs in 2015 to run Tizen platform; Carmakers take a hint from tablets.
Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.
While tablets are known for driving more online commerce sales than smartphones, results from the recent Thanksgiving holiday weekend point to how quickly the latter’s star is rising.