Articles Tagged ‘tablets’


Infiniti personalizes car buying via app bridging dealership, online experiences

July 24, 2015

Car buyers who research Infiniti vehicles prior to entering dealerships are getting a more personalized shopping experience with the sales staff following the launch of a new tablet application by the automaker.

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Staples doubles down on tablet experiences to answer growing business use

July 17, 2015

Staples is revamping its online storefronts to provide a stronger focus on tablet optimization, product recommendations and personalization features as company-owned tablet usage continues to rise.

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Chili’s peppers up sales with mobile loyalty, wait-list feature

April 23, 2015

Chili’s is serving up a double helping of mobile with plans for a new loyalty program that will integrate with the chain’s order-and-pay tablets as well as a new service for texting guests when their reserved tables are ready.

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Olive Garden garnishes dining experiences via pay-at-the-table tablets

April 16, 2015

Olive Garden is the latest restaurant chain to employ tablets in its bricks-and-mortar locations, enabling customers to order and pay via the devices, suggesting that mobile has a strong role to play in streamlining the dining experience and increasing tip percentages for servers.

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Smartphones grabbed 41pc more online visits in January: report

February 11, 2015

While desktop lost 15 percent of its share of online visits in January, mobile, specifically smartphones, is on the uptick, gaining 41 percent year over year, according to a new report from Branding Brand.

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Mobile Minutes: Promoted Tweets expand; Galaxy S6 may shrink; China Mobile’s 5G technology; Tablet sales decline

February 5, 2015

Today in mobile marketing – Twitter expands Promoted Tweet advertising beyond its site; Samsung may shrink Galaxy S6 screen size to 5 inches; China Mobile develops 5G technology; Tablet numbers are bad for Apple but worse for Samsung.

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Mobile Minutes: Snapchat raises $486 million; Sony uses BlackBerrys; Tizen and smart TVs; Carmakers learn from tablets

January 5, 2015

Today in mobile marketing – Messaging app Snapchat raises $486 million; Old BlackBerrys came to the rescue after Sony’s systems were hacked; Samsung Electronics says new smart TVs in 2015 to run Tizen platform; Carmakers take a hint from tablets.

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An untapped advertising opportunity during the holidays

December 11, 2014

Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.

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Smartphones begin to rival tablets as commerce powerhouse

December 3, 2014

While tablets are known for driving more online commerce sales than smartphones, results from the recent Thanksgiving holiday weekend point to how quickly the latter’s star is rising.

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Playing to the strengths of devices, platforms and consumer behavior in 2015

November 25, 2014

No longer is there an expectation that anything and everything “mobile” should be part of the larger mobile experience and fully suited to “mobile marketing.”

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