With daily deals applications and mobile sites rapidly increasing, retailers and merchants are continously looking to target consumers whenever and wherever they are with offers. However, how much is too much?

A Wall Street Journal article regarding Isis, the joint venture by Verizon Wireless, AT&T Mobility and T-Mobile, has stirred up a lot of buzz around the industry. However, Isis claims that the Journal article is profoundly inaccurate.

AT&T, T-Mobile and Verizon have formed a joint venture called Isis, a national mobile commerce network that will let consumers use their mobile phones to make point-of-sale purchases.

Mobile Entertainment Forum has launched a new mobile commerce initiative to help brands and retailers understand how to leverage mobile to drive customer acquisition, retention and conversion.

Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.

Blockbuster is letting select T-Mobile subscribers buy and watch the latest movie releases right from their mobile phones.