Procter & Gamble is distributing mobile coupons for many of its brands to influence consumers’ purchase decisions while they are shopping at supermarkets nationwide.

The Great Atlantic & Pacific Tea Company Inc. is encouraging shoppers to help the Children’s Miracle Network via mobile giving.

As Earth Day approaches, A&P and Zavers are teaming up for an environmentally friendly promotion for their mobile coupon initiatives that are achieving double-digit redemption rates.

Supermarket chain A&P tapped Zavers to offer SMS-based mobile couponing at participating A&P grocery stores.