American Eagle Outfitters’ aerie recently pushed users to “Like” the brand’s Facebook page via an SMS message that included a free shipping offer.

CHICAGO – An Unbound Commerce executive at the Results 2012: Mobile Marketing Day conference said that retailers need to focus their mobile efforts around a solid, holistic strategy before picking a channel.

Coca-Cola’s Coke Zero is running an interactive SMS program that rewards users with prizes when they watch March Madness games.

Retailer New York & Co. is tapping into its SMS program to remind loyalty program users to use in-store points.

Retailers should be incorporating SMS into the their mobile commerce sites this holiday season to let consumers share, sign up for mobile loyalty programs and to remind users of abandoned shopping carts, according to industry experts.

NEW YORK – SMS can work with every form of traditional media there is and make it interactive, actionable and trackable, according to a panel at Mobile Marketing Day.

One of the most recent trends on the retail scene is the private sale for inventory management, and SMS can serve as a great tool to get customers in for one.