California Federal Judge Manuel Real recently granted defendant Microsoft Corp.’s motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing.
Articles Tagged ‘Sumotext’
H&M is pulling double duty in building up both its email and SMS databases with a new in-store initiative that doles out instant coupons in exchange for signing up for alerts from the retailer.
With 450,000 subscribers to its text messaging program that it reaches out to regularly, Toys “R” Us is clearly a leader in SMS marketing for retailers.
NEW YORK – A Sumotext executive at Mobile Commerce Daily’s fourth annual Nonprofit Mobile Day said that nonprofits should focus on the marketing aspect of SMS instead of solely relying on the medium to collect donations.
CHICAGO – A Sumotext executive at the Results 2013: Mobile Marketing Day last week said that Apple’s Passbook is helping marketers establish industry guidelines when it comes to mobile coupons and offers.
American Eagle Outfitters’ aerie recently pushed users to “Like” the brand’s Facebook page via an SMS message that included a free shipping offer.
CHICAGO – An Unbound Commerce executive at the Results 2012: Mobile Marketing Day conference said that retailers need to focus their mobile efforts around a solid, holistic strategy before picking a channel.
Coca-Cola’s Coke Zero is running an interactive SMS program that rewards users with prizes when they watch March Madness games.
Retailer New York & Co. is tapping into its SMS program to remind loyalty program users to use in-store points.
Retailers should be incorporating SMS into the their mobile commerce sites this holiday season to let consumers share, sign up for mobile loyalty programs and to remind users of abandoned shopping carts, according to industry experts.