Retailers should be incorporating SMS into the their mobile commerce sites this holiday season to let consumers share, sign up for mobile loyalty programs and to remind users of abandoned shopping carts, according to industry experts.

NEW YORK – SMS can work with every form of traditional media there is and make it interactive, actionable and trackable, according to a panel at Mobile Marketing Day.

One of the most recent trends on the retail scene is the private sale for inventory management, and SMS can serve as a great tool to get customers in for one.