Articles Tagged ‘Sucharita Mulpuru’


Mobile’s influence on offline sales continues to grow: Forrester

February 2, 2016

More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.

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Mcommerce sales to reach $142B in 2016: Forrester

October 8, 2015

Mobile commerce transactions are expected to top $115 billion in 2015 and climb to $142 billion next year, according to a new report from Forrester Research.

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Buy buttons are more hype than reality so far: Forrester

July 8, 2015

While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.

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Amazon pushes mobile product-ordering convenience with Dash service

April 2, 2015

Amazon’s testing of its Dash push-button household item-ordering service may meet consumers in their moment of need but miss the mark with those who rarely wait to the last minute to replenish supplies of essential goods such as toilet paper.

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Mobile lessons learned from 2014 holiday shopping season

January 23, 2015

A significant mobile win during the holiday 2014 shopping season was the number of retailers who regularly updated content for on-the-go shoppers while failures included a lack of cross-device consistency and inefficient click-and-collect experiences.

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Amazon takes a stab at social shopping with Twitter-enabled commerce

May 6, 2014

Amazon hopes that the amount of product discovery and shopping taking place on Twitter from smartphones and tablets will translate into some sales with the launch of a new partnership that drives traffic to the online giant’s Web and mobile platforms.

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Why Target’s plan to dominate subscription-based retail falls flat without mobile

April 22, 2014

Target is expanding its online subscription service to include more than 1,000 new products, but is likely to struggle scaling in an already crowded market without a solid mobile component.

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Flash sales must combine personalization, mobile, urgency to stay relevant

October 22, 2013

With big retailers such as Old Navy, Kohl’s and others all offering limited duration offers, flash sales as a standalone service are losing their relevancy. However, effectively leveraging the intersection of mobile, increased personalization and the urgency of a quick sale could help turn things around.

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US ecommerce sales to hit $370B by 2017, fueled by mobile: Forrester

March 15, 2013

Driven by the proliferation of smartphones and tablets, ecommerce sales in the United States are expected to grow at a compound annual growth rate of 10 percent in the next five years, according to a new report from Forrester Research.

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Forrester exec: Mobile changes how consumers search

December 5, 2012

NEW YORK – A Forrester Research executive at the Think Commerce Summit said media companies can leverage the built-in features of mobile devices such as swiping to connect content to commerce.

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