While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.
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Amazon’s testing of its Dash push-button household item-ordering service may meet consumers in their moment of need but miss the mark with those who rarely wait to the last minute to replenish supplies of essential goods such as toilet paper.
A significant mobile win during the holiday 2014 shopping season was the number of retailers who regularly updated content for on-the-go shoppers while failures included a lack of cross-device consistency and inefficient click-and-collect experiences.
Amazon hopes that the amount of product discovery and shopping taking place on Twitter from smartphones and tablets will translate into some sales with the launch of a new partnership that drives traffic to the online giant’s Web and mobile platforms.
Target is expanding its online subscription service to include more than 1,000 new products, but is likely to struggle scaling in an already crowded market without a solid mobile component.
With big retailers such as Old Navy, Kohl’s and others all offering limited duration offers, flash sales as a standalone service are losing their relevancy. However, effectively leveraging the intersection of mobile, increased personalization and the urgency of a quick sale could help turn things around.
Driven by the proliferation of smartphones and tablets, ecommerce sales in the United States are expected to grow at a compound annual growth rate of 10 percent in the next five years, according to a new report from Forrester Research.
NEW YORK – A Forrester Research executive at the Think Commerce Summit said media companies can leverage the built-in features of mobile devices such as swiping to connect content to commerce.
The tablet market has grown significantly in the past 12 months and will play a much bigger role this holiday season compared to last year.
Retailers have been slow to keep up with tablet shopping behavior, with the average company investing just $14,000 on tablet commerce tools, per a new study by Forrester Research.