Driven by the proliferation of smartphones and tablets, ecommerce sales in the United States are expected to grow at a compound annual growth rate of 10 percent in the next five years, according to a new report from Forrester Research.
Articles Tagged ‘Sucharita Mulpuru’
NEW YORK – A Forrester Research executive at the Think Commerce Summit said media companies can leverage the built-in features of mobile devices such as swiping to connect content to commerce.
The tablet market has grown significantly in the past 12 months and will play a much bigger role this holiday season compared to last year.
Retailers have been slow to keep up with tablet shopping behavior, with the average company investing just $14,000 on tablet commerce tools, per a new study by Forrester Research.
With daily deals applications and mobile sites rapidly increasing, retailers and merchants are continously looking to target consumers whenever and wherever they are with offers. However, how much is too much?
With more big-box retailers and department store chains such as Sears launching commerce-enabled applications for Apple’s iPad and other tablets, merchants must position their offerings to differentiate from competitors.
EBay claims it generated close to $2 billion in global mobile sales in 2010—more than three times the mobile gross merchandise value in 2009 and considerably more than its projected total of $1.5 billion.
Savvy retailers are waiting with baited breath to find out whether the boom in ecommerce sales on Cyber Monday will translate to increased transactions via commerce-enabled mobile sites and apps.
Luxury fashion designer Gucci is emphasizing iPad functionality, social media and video content with the relaunch of its digital flagship commerce site.
Mobile payments let retailers close the loop on their marketing initiatives and drive revenue via the mobile Web and applications. But what options are out there?