Subway is expanding its Wi-Fi-enabled loyalty program to 600 Canadian stores following a successful pilot, highlighting how fast-food chains can leverage mobile to drive in-store traffic, especially among millennials.
Articles Tagged ‘Subway’
Made-to-order sandwich chain Subway Restaurants is playing catch-up to other quick service marketers via a collaboration with PayPal to garnish its mobile offerings with a new application for placing and paying for orders that could culminate in a revenue uptick.
Made-to-order sandwich chain Subway Restaurants is wrapping up customer loyalty by urging guests to opt-in to Wi-Fi networks to receive free items and additional customized rewards, suggesting that Wi-Fi monetization is on the rise for food and beverage marketers.
McDonald’s is extending nationwide its partnership with mobile payments platform Softcard in an effort to push sales and offer more convenience to consumers.
Fast food franchise Subway took puns to a new level in a series of tweets during the premiere of Syfy’s disaster movie sequel Sharknado 2 that showcased a common denominator between fans of the film and of the brand’s sandwiches: biting.
With digital wallet adoption still not taking off, Square is the latest in a growing list of providers putting a bigger emphasis on order ahead functionality to attract consumers, but the strategy is likely to face its own set of challenges.
Subway joins the quickly blossoming list of quick-service restaurants making a bigger push into mobile by enabling customers to place orders via an application on their smartphones.
Areas S.A., which operates airport and shopping center locations of Subway, Starbucks and other fast-food brands, is planning to deliver mobile offers and promotions to consumers as a way to drive traffic and loyalty.
Subway has announced that it will be releasing a mobile wallet later this year that will help the fast-food chain reach its consumers on a new level through payments and loyalty.
Subway is proving again that mobile advertising is a must in promoting new products with a fresh advertising campaign that shows off a new line of Italian sandwiches and drives in-store traffic.