Subway is proving again that mobile advertising is a must in promoting new products with a fresh advertising campaign that shows off a new line of Italian sandwiches and drives in-store traffic.
Subway is enticing consumers to visit its in-store locations and try the company’s new Chipotle Chicken & Cheese sandwich through a timely, location-based mobile campaign.
Fast food giants such as McDonald’s, Taco Bell and KFC are missing a big opportunity by not incorporating mobile payments into their marketing efforts. The technology not only helps drive in-store foot traffic, but offers consumers an easy way to pay for their meals.
Fast food franchise Subway is placing mobile calls-to-action on its soft drink cups and sandwich bags to not only build the company’s email database, but also reward consumers with prizes for playing games.
Target, Subway and Sony Pictures are just a small ratio of companies who have run mobile commerce-enabled advertising campaigns this year that not only helped drive in-store foot traffic, but increase sales as well.
There has been a flurry of news related to mobile payments of late but two very important stakeholders have been mostly absent from the announcement: retailers and handset manufacturers.
Fast food giant Subway is driving consumers in-store via a new mobile advertising campaign that promotes its new line of sandwiches.
Macy’s is showing that mobile commerce is a necessity for retailers by partnering with Google Wallet to not only enhance the company’s in-store shopping experience, but set itself apart from competitors.
While mobile food ordering is still nascent, quick-service and fast-casual restaurant chains that have launched mobile applications with ordering capabilities have boosted the frequency and average size of customers’ orders.
Burger chain Five Guys Burgers & Fries has released a mobile ordering application for Google’s Android platform to increase customer touch points and drive more sales.
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June 18, 2013