A Steve Madden executive said that the footwear retailer made more than $1 million in mobile sales in 2010 with an average order price of $89.

Retailers that were late to the game in terms of launching commerce-enabled mobile Web sites are now faced with the added challenge of leapfrogging over competitors in 2011 with advanced features and functionality.

Register to hear execs from footwear retailer Steve Madden and InsightExpress discuss in a free webinar Jan. 26 at 2 p.m. how mcommerce fared over the holidays, evolving mobile shopping behavior, lessons learned and best practice in 2011.

Steve Madden is simplifying the accounting and redemption of gift cards for consumers via a mobile application that lets customers store all of their deals in one location.

This year has opened up consumers’ minds to using mobile for doing research, gathering opinions and making purchases, according to a Steve Madden executive.

NEW YORK – Footwear retailer Steve Madden is pursuing a multichannel strategy with a mobile experience that will lockstep with its PC Web experience.

SAN FRANCISCO – Steve Madden revealed the roadmap of its mobile commerce rollout—and the strategy behind it—at Mobile Boot Camp, cohosted by the NRF’s Shop.org and Mobile Commerce Daily.