Articles Tagged ‘Starbucks’


Will Dunkin’ Donuts’ mobile ordering expansion help overthrow Starbucks’ throne?

April 29, 2016

Dunkin’ Donuts is bringing mobile ordering to the metropolitan New York area this May while promoting the latest version of its application, suggesting the chain is barreling full steam ahead when it comes to tackling Starbucks’ stronghold in urban locations.

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Merchants’ digital wallets leading the migration to mobile payments: report

April 19, 2016

Merchants are having a bigger impact on shoppers’ payments behaviors and encouraging the transition to mobile compared to universal wallets such as Apple Pay, according to a new report from Mercator Advisory Group.

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Dunkin’ Donuts elevates QSR competition with updated app, loyalty promotion

April 14, 2016

Dunkin’ Donuts caffeinated its mobile strategy with an updated application featuring enticing imagery and a touch-friendly interface, a loyalty promotion giving away 125 points and an app pilot for Baskin-Robbins, heating up competition with Starbucks.

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Starbucks’ latest mobile win stars customized app home page, loyalty integrations

April 13, 2016

To supplement the launch of its revamped rewards program – which enables members to redeem deals via the Mobile Order & Pay platform – Starbucks is rolling out a redesigned application that showcases content personalized to each user, a first for the digitally savvy brand.

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Top 10 interactive mcommerce initiatives of Q1

April 4, 2016

At the start of 2016, many brands pledged to continue leveraging mobile to promote one-to-one experiences with consumers before hitting them with a strong incentive to purchase, a strategy that was evident in campaigns from Sephora, Starbucks and more.

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Starbucks’ success with Mobile Order & Pay spawns Asian expansion

April 1, 2016

Starbucks’ Mobile Order & Pay will make its debut in China and Japan later this year as the application heads towards driving 50 percent of the chain’s purchases within the next few years.

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Active in-store Wi-Fi engagements quickly escalating: report

March 29, 2016

Wi-Fi availability is nearing ubiquity across all retail sectors, representing a significant opportunity for brands, with merchants such as Whole Foods, Kohl’s and Walmart leading the way in terms of time spent connected, according to a Popwifi report coming out on Thursday.

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Starbucks percolates mobile sales via Twitter-promoted coffee finder quiz

March 29, 2016

Starbucks is fueling digital sales by inviting Twitter users to take a quiz designed to discover the coffee flavor best suited to their tastes and click through to a mobile-optimized shopping site to purchase a bag.

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Mobile Minutes: YouTube Connect; Starbucks ramps up loyalty; Pebble layoffs; Business tablets

March 25, 2016

Today in mobile marketing – YouTube Connect could be Google’s answer to Facebook Live and Twitter’s Periscope; Starbucks expands rewards program beyond its shops; Pebble skips 25pc of staff – smartwatch bubble ready to burst; The consumer tablet is dying; long live the business tablet.

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Starbucks transforms seasonal sales strategy via mobile event reminders

March 9, 2016

Starbucks is driving springtime sales with a new microsite for its Happy Mondays events that lets visitors add the special offers to their mobile calendars, ensuring that fans will not miss any of this month’s weekly promotions.

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