Dunkin’ Donuts is uncapping mobile ordering and delivery services this week for Portland and Dallas residents, respectively, highlighting its dedication to staying competitive with Starbucks by targeting on-the-go consumers.
Articles Tagged ‘Starbucks’
Starbucks experienced a considerable rise in revenue this third quarter, with sales toppling 18 percent higher, as the brand admits stores that were early adopters of its mobile ordering and payments options were the biggest winners.
Mobile Minutes: Twitter layoffs; Snapchat content retreat; Starbucks delivers to Empire State; Dell buys EMCOctober 14, 2015
Today in mobile marketing – Twitter layoffs: Social network slashing 8 percent of workforce; Snapchat is rethinking making its own original content and reportedly laying off the team responsible for it; Starbucks launches delivery service pilot at Empire State Building; Dell to buy EMC in biggest tech takeover, a year in the making.
Starbucks is officially making its Mobile Order and Pay feature available for consumers nationwide with Android and iOS devices while preparing for its release in Britain and Canada next month.
Mobile Marketer today – Heineken reflects essence of James Bond’s cutting-edge gadgets via mobile; Starbucks sweetens focus on social media through segmentation.
Starbucks is accelerating the rollout of Mobile Order & Pay in response to strong results, with the service now expected to be available at all company-owned stores by the end of September as well as on Android phones for the first time.
As a leader in mobile payments, Starbucks is raising the bar for streamlined smartphone experiences with an update to its application that moves rewards front-and-center and makes scanning easier.
Dunkin’ Donuts is dispersing mobile gift cards to winners of its latest social media sweepstakes and is offering a coupon to application users ahead of back-to-school season, proving it has the wherewithal to dethrone Starbucks as a food and beverage leader in mobile.
Starbucks said last week that regional and national retailers could become key marketing partners as the coffeehouse chain provides more clarity on its mobile ambitions, from using My Starbucks Rewards as a currency to scaling its ordering and delivery platform.
Starbucks is continuing its streak of teaming up with major brands by tapping ride-sharing application Lyft to offer its employees My Starbucks Rewards gold status, and enable riders to tip their drivers with the chain’s egifts.