Articles Tagged ‘Starbucks’


PayPal, Starbucks pilot beacon-enabled payments using Samsung wearables

April 24, 2014

PayPal is piloting a new payment method in its on-campus Starbucks that links together Bluetooth Low Energy beacons with Samsung Galaxy smart wearables to enable payments without the need for a bank card or even a smartphone.

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Marketers fail at task-oriented, utility-based mobile ads: Forrester Research – Mobile Marketer

April 16, 2014

Mobile Marketer today – Marketers fail at task-oriented, utility-based mobile ads: Forrester Research; Condé Nast’s Epicurious is first media brand to leverage beacons in-store.

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Yogen Fruz treats customers with new mobile payment option

April 3, 2014

Following the successful launch of a mobile loyalty program, frozen yogurt chain Yogen Fruz has released an application that offers mobile payment options and digital rewards.

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Starbucks locks in on streamlined app experience to grow mobile revenue

March 21, 2014

With mobile now accounting for 14 percent of Starbucks’ sales in the United States, the company is looking for next-generation application features to keep the brand ahead of the curve.

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Starbucks reduces mobile payments friction as app’s reach grows

March 13, 2014

Starbucks’ plan to dominate mobile commerce is becoming a bit clearer with a new application revamp that puts payments front and center.

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Airport Subways, Starbucks deliver offers via app-based local marketplace

February 6, 2014

Areas S.A., which operates airport and shopping center locations of Subway, Starbucks and other fast-food brands, is planning to deliver mobile offers and promotions to consumers as a way to drive traffic and loyalty.

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Starbucks eyes bigger role in mobile payments with loyalty as linchpin

January 31, 2014

Starbucks’ new leadership changes earlier this week position the retailer’s mobile and digital ambitions beyond its bricks-and-mortar stores to compete head-on in the emerging mobile payment space, underpinned by its loyalty program.

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Starbucks inches in on 5M mobile weekly transactions

January 27, 2014

Starbucks continues to see an uptick in consumers using their mobile devices to pay for food and drinks with 10 million active application users, the company revealed during its first-quarter 2014 results.

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Starbucks exec: Balance rigor and flexibility when testing new technology

January 15, 2014

NEW YORK – A Starbucks executive at the NRF 103rd Annual Convention & Expo discussed how the coffee giant approaches innovation and testing through thorough omnianalytics.

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Starbucks pours on mobile success with pre-paid cards, Tweet-a-coffee

January 10, 2014

Starbucks continues to lead merchants in mobile commerce, raking in $1.3 billion in pre-paid cards during the fourth quarter, and with innovative programs, such as “Tweet-a-Coffee,” which is just kicking off in Canada.

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