Articles Tagged ‘Starbucks’


Starbucks and Spotify partnership highlights link between mobile loyalty, content

May 20, 2015

Starbucks’ partnership with streaming service Spotify points to the untapped potential of combining food and beverage marketers’ mobile loyalty programs with music, as younger demographics put smartphones at the center of their content consumption and may be swayed to join programs with cross-partnership perks.

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Mobile Minutes: Galaxy S6 Active; Tencent’s mobile games; Starbucks’ mobile payment hacks; Starwood’s tech takeover

May 14, 2015

Today in mobile marketing – New Samsung Galaxy S6 Active to launch soon; Tencent profit rises to record as games lure hardcore players; Hackers target Starbucks gift cardholders; Starwood Hotels presses ahead with tech projects amid exec turnover, down revenue.

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Starbucks’ new express store showcases mobile POS, ordering

May 4, 2015

Starbucks is bringing its popular Mobile Order and Pay feature east as the brand introduces New York residents to its first express format store, offering busy consumers a streamlined experience for getting their favorite beverages and proving the coffeehouse chain is still the mobile leader in the food and beverage sector.

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Branded vs. centralized ordering apps: Will Chipotle tip the scales?

April 27, 2015

Chipotle has rolled out mobile-enabled delivery services for users of the Postmates application, following on the heels of Starbucks’ similar move, even as the latter also tests a branded solution, raising the question of whether consumers will prefer third-party or restaurants’ own mobile delivery offerings.

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Starbucks’ mobile order and pay sees hot start, aided by integration

April 27, 2015

Starbucks’ rising mobile payments transaction volume is tied to its nascent order and pay system and stems from the company’s tying together of loyalty, a mobile application and its in-store point-of-sale system to create a commerce ecosystem.

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Mobile Minutes: Twitter’s Highlights feature; Nasdaq and social; Apple Watch app store; Samsung teases smartwatch

April 27, 2015

Today in mobile marketing – Twitter launches Highlights, to help users cut through the chaff; This time social media sending Nasdaq to brink of 2000 high; As first watches ship, Apple opens app store for new device; Samsung hints at new smartwatch on Apple Watch launch day.

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Caribou Coffee steams up sales via app, mobile loyalty program

April 21, 2015

Coffeehouse chain Caribou Coffee is attempting to steam up sales on mobile via its first application for iOS and Android devices that comes stocked with mobile payment and loyalty options, and suggests that mobile is a requisite offering for any coffee retailer seeking to reach on-the-go consumers.

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Taco Bell’s in-app loyalty program adds filling to mobile strategy

April 20, 2015

Taco Bell is gearing up to overtake its competitors in mobile strategy by announcing plans to roll out a customer loyalty program as part of its mobile application later this year, placing it a step above other fast food chains such as McDonald’s and Burger King that do not offer rewards platforms.

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Starbucks heats up social relationship marketing

April 15, 2015

NEW YORK – A Forrester Research analyst at the company’s Forum for Marketing Leaders named Starbucks’ Pumpkin Spice Latte campaign as an example of social relationship marketing excellence thanks to a scavenger hunt that helped drive sales last fall.

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Starbucks whips up mobile ordering with delivery options

March 20, 2015

Starbucks is adding several shots of espresso to its mobile ordering strategy by announcing two delivery models, a tactic which will be a game-changer for food and beverage marketers aiming to compete with the brand.

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