Starbucks’ plan to begin using Apple’s iBeacons in its premium coffee stores next year blends the coffee retailer’s leveraging of mobile with its emphasis on upscale lines of java, although it must tread carefully in the technology space to avoid alienating customers.
Articles Tagged ‘Starbucks’
Starbucks and Asda are leveraging proximity targeting on mobile devices to raise brand awareness of new products, drive consumer traffic and enhance the in-store experience as part of their ongoing efforts to dominate the mobile space.
While adoption is growing of mobile payments applications, their impact is minimal so far this holiday season, in part because merchants are not making shoppers aware of the options that are available, according to a new report from Punchtab.
As holiday shopping continues to evolve away from malls and bricks-and-mortar retail locations to mobile-enabled online shopping, Starbucks is fighting back with a new holiday strategy that includes a big emphasis on gift cards and the opportunity to win Starbucks for life.
Starbucks has revamped its retail experience for the 2014 holiday season, with a focus on mobile via new content and offers for loyalty program members and the launch of mobile ordering.
As a digital extension of the “Share a Coke” campaign, Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink to their friends for $5.
With Starbucks looking to bring its mobile payments platform to other retailers and the rumor mill around an Apple mobile payments solution kicking into high gear again, the mobile payments wars may just be beginning.
Denny’s is testing a mobile loyalty platform to identify and analyze guest dining habits and needs via targeted rewards and messaging while helping the chain to fine-tune future marketing efforts.
Starbuck’s beta launch of mobile pre-ordering in South Korea sets the stage for a broader roll out and has the potential to be another home run for the chain if it can successfully reduce customer wait times.
Tim Hortons announced the launch of its successfully piloted scan-to-pay bar code technology that makes grabbing a quick bite to eat mobile efficient.