While overall mobile payment adoption is moving slowly, this is not the experience for Starbucks, which continues to experience significant growth in the number of customers using smartphones to complete a purchase.
Groupon’s turnaround efforts got a much-needed shot of caffeine from a Starbucks offer last week, highlighting the significant potential mobile holds to drive seamless digital commerce experiences.
Starbucks is seeing big results via mobile, with the beverage giant generating more than three million United States mobile payment transactions per week.
For marketers and retailers, loyalty is one of the best ways to drive in-store traffic and bolster mobile sales. However, it will not work without a seamless and enticing incentivized program.
With mobile payments continuing to account for a growing portion of Starbucks transactions, the coffee giant is looking at ways to expand the strategy, possibly into grocery stores.
Technologies such as Google Wallet and Apple’s Passbook are replacing traditional forms of payment. With consumers increasingly becoming more comfortable making purchases both big and small, there is no doubt the mobile wallet will make an even greater splash this year.
When the history books and Harvard case studies on iOS6 are written, the innovation that likely will have had the most impact, especially on retailers and brands, will be Passbook.
Coffee giant Starbucks is continuing to put QR codes in the center of its mobile strategy with a new effort that taps the technology to bolster awareness for its new Verismo products.
Starbucks continues to expand its role as a leading mobile payments provider as evidenced in comments made last week by a company executive who said more than 2 million mobile payment transactions occur every week.
Starbucks is running a mobile advertising campaign that aims to drive in-store traffic and mobile revenue for its new Verismo products.
Mobile Commerce Daily homepage | General news RSS feed
RSS |
Make us your homepage |
Also known as Mcommerce Daily |
Follow us on Twitter |
Mobile-friendly version
May 26, 2013