Areas S.A., which operates airport and shopping center locations of Subway, Starbucks and other fast-food brands, is planning to deliver mobile offers and promotions to consumers as a way to drive traffic and loyalty.
Articles Tagged ‘Starbucks’
Starbucks’ new leadership changes earlier this week position the retailer’s mobile and digital ambitions beyond its bricks-and-mortar stores to compete head-on in the emerging mobile payment space, underpinned by its loyalty program.
Starbucks continues to see an uptick in consumers using their mobile devices to pay for food and drinks with 10 million active application users, the company revealed during its first-quarter 2014 results.
NEW YORK – A Starbucks executive at the NRF 103rd Annual Convention & Expo discussed how the coffee giant approaches innovation and testing through thorough omnianalytics.
Starbucks continues to lead merchants in mobile commerce, raking in $1.3 billion in pre-paid cards during the fourth quarter, and with innovative programs, such as “Tweet-a-Coffee,” which is just kicking off in Canada.
Tim Hortons is pitting itself against Starbucks and Dunkin’ Donuts in the mobile payment space with an application upgrade.
While many retailers have a mobile application at this point, few provide enough value to keep shoppers coming back. Some retailers are integrating apps with their loyalty programs to enhance relevancy, others are shifting focus to the mobile Web.
LITCHFIELD PARK, AZ –A Twitter executive at the Mobile Shopping Fall Summit dished about the social giant’s first stab at mobile commerce with Starbucks as one of the initial retailers using a tweet-to-buy program that integrates tightly with the coffee chain’s popular mobile loyalty program.
Dunkin’ Donuts is taking on Starbucks on the mobile loyalty front with a newly enhanced DD Perks program that will be integrated into the chain’s point-of-sale and mobile application.
Starbucks is giving customers more reasons to spend time in-store by getting rid of its current AT&T Wi-Fi and partnering with Google to offer in-store Wi-Fi at up to ten times faster speeds.