While many retailers have a mobile application at this point, few provide enough value to keep shoppers coming back. Some retailers are integrating apps with their loyalty programs to enhance relevancy, others are shifting focus to the mobile Web.
Articles Tagged ‘Starbucks’
LITCHFIELD PARK, AZ –A Twitter executive at the Mobile Shopping Fall Summit dished about the social giant’s first stab at mobile commerce with Starbucks as one of the initial retailers using a tweet-to-buy program that integrates tightly with the coffee chain’s popular mobile loyalty program.
Dunkin’ Donuts is taking on Starbucks on the mobile loyalty front with a newly enhanced DD Perks program that will be integrated into the chain’s point-of-sale and mobile application.
Starbucks is giving customers more reasons to spend time in-store by getting rid of its current AT&T Wi-Fi and partnering with Google to offer in-store Wi-Fi at up to ten times faster speeds.
Starbucks’ mobile strategy continues to gain momentum as consumers increasingly use the company’s mobile application for purchases.
While overall mobile payment adoption is moving slowly, this is not the experience for Starbucks, which continues to experience significant growth in the number of customers using smartphones to complete a purchase.
Groupon’s turnaround efforts got a much-needed shot of caffeine from a Starbucks offer last week, highlighting the significant potential mobile holds to drive seamless digital commerce experiences.
Starbucks is seeing big results via mobile, with the beverage giant generating more than three million United States mobile payment transactions per week.
For marketers and retailers, loyalty is one of the best ways to drive in-store traffic and bolster mobile sales. However, it will not work without a seamless and enticing incentivized program.
With mobile payments continuing to account for a growing portion of Starbucks transactions, the coffee giant is looking at ways to expand the strategy, possibly into grocery stores.