Articles Tagged ‘Starbucks’


Starbucks mobile pay solutions increase to four with Chase Pay

December 1, 2016

Starbucks has now increased its mobile payment platform to include the recently launched Chase Pay on its application, which makes it compatible with four mobile pay solutions.

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USA Today doubles down on VR, risking big on weekly content – Mobile Marketer

October 21, 2016

Mobile Marketer today – USA Today doubles down on VR, risking big on weekly content; Starbucks uses coding to print emojis in hot chocolate drinks.

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How Starbucks is pouring inspirational, non-commerce content into its app – Mobile Marketer

September 26, 2016

Mobile Marketer today – How Starbucks is pouring inspirational, non-commerce content into its app; Gilt unbuttons multichannel fall campaign featuring sponsored content, mobile videos.

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Mobile Minutes: Starbucks eyes content; Snapchat cuts local stories; Vertical video; Pandora’s new pricing strategy

September 8, 2016

Today in mobile marketing – Starbucks CEO dipping toe into media content; Snapchat cuts local stories curators in strategy shift for live; Watch video on your phone the right way: Vertically; Report: Pandora to offer new $5 streaming option.

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Sephora, Starbucks offer best digital gift card experiences: report

August 24, 2016

Sephora and Starbucks’ exemplary mobile gifting experiences are results of the retailers’ mastery of customer-facing strategies such as discoverability, wide range of payment options and quick delivery, according to a new report from Retail Systems Research.

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Starbucks’ summertime sales push adds heaping of instant-win prizes

August 9, 2016

Starbucks is ushering in its annual Starbucks for Life promotion four months early this year, enabling rewards members to earn an instant win contest entry each time they make a purchase with its mobile application, displaying how marketers can use the element of surprise in their campaigns.

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Starbucks uncaps potential for mobile sales surge with Windows app

August 5, 2016

Starbucks is looking to unearth new streams of revenue by expanding its mobile payment capabilities to a wider range of consumers, this time rolling out its application for smartphones on the Windows 10 operating system.

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Why universal mobile wallets will eventually overtake retailers’ offerings

August 1, 2016

Mobile wallets are slowly gaining adoption, but retailers’ offerings are currently the winners because they can be easily integrated with loyalty programs, providing an incentive to use them.

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Push notifications, mobile appointment booking dominate back-to-school commerce efforts

July 25, 2016

As retailers double down on driving back-to-school sales, they are increasingly focused on leveraging mobile to influence in-store purchases, such as with push notifications containing nearby deals and by enabling users to book styling appointments on their smartphones.

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Shoppers prefer retailers’ payment apps to Apple Pay, Android Pay: report

June 30, 2016

Consumers are embracing mobile payment applications, with more than 25 percent of smartphone owners in the United States using these platforms at least once a month, according to new research from Parks Associates.

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