Articles Tagged ‘Starbucks’


Dunkin’ Donuts overflows competition with mobile gift and coupon blitz

August 27, 2015

Dunkin’ Donuts is dispersing mobile gift cards to winners of its latest social media sweepstakes and is offering a coupon to application users ahead of back-to-school season, proving it has the wherewithal to dethrone Starbucks as a food and beverage leader in mobile.

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Why Starbucks thinks retailers will want to become its partners on mobile

July 27, 2015

Starbucks said last week that regional and national retailers could become key marketing partners as the coffeehouse chain provides more clarity on its mobile ambitions, from using My Starbucks Rewards as a currency to scaling its ordering and delivery platform.

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Starbucks continues driving partnerships with Lyft loyalty integration

July 24, 2015

Starbucks is continuing its streak of teaming up with major brands by tapping ride-sharing application Lyft to offer its employees My Starbucks Rewards gold status, and enable riders to tip their drivers with the chain’s egifts.

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Starbucks boosts mobile loyalty program with New York Times content

July 23, 2015

Starbucks is expanding its partnership with The New York Times to bring top daily articles to its mobile application users and reward loyalty members with points when they purchase print and digital subscriptions, reflecting the growing importance of top-notch content for merchants on mobile.

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Mobile Minutes: PayPal’s new start; US cable industry; Facebook shoppers; Starbucks in Britain

July 21, 2015

Today in mobile marketing – PayPal enters a brave new world of money disruption; US cable industry campaign aims to boost mobile views; Can Facebook turn its users into shoppers?; Starbucks to launch mobile ordering as part of £30m technology drive.

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Top 10 Q2 mobile-offline activations

July 2, 2015

Starbucks, Domino’s and Macy’s are paving the way in bringing mobile into real-world retail experiences, furthering the integration between the digital space and bricks-and-mortar while bringing mobile ordering and payments to the forefront.

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Starbucks drives sales for new Frappuccino flavors with fan voting on mobile

June 23, 2015

Starbucks is experimenting with the power of personal pricing by asking fans to vote on a mobile-optimized site for their favorite flavor out of six new Frappuccino drinks, with the winning beverage to be offered at a special price in July.

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Starbucks raises the stakes on mobile ordering with significant expansion

June 17, 2015

Starbucks is rolling out its mobile order-and-pay feature to thousands of United States stores after recognizing its potential in Portland, the initial test market, to increase sales, shorten store lines and drive customer satisfaction.

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Dunkin’ Donuts tries to freeze out competition with Coolatta mobile game

May 27, 2015

Dunkin’ Donuts addresses consumers’ summertime infatuation with baseball, cool drinks and free stuff in a new mobile game giving residents of Massachusetts and New Hampshire a chance to win daily prizes by “scratching” off a virtual Mango Passion Fruit Coolatta drink.

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Is app-free mobile loyalty the way of the future?

May 26, 2015

Mobile loyalty applications can provide a rich user experience, but their proliferation threatens to make them as unappealing to consumers as the physical cards they seek to replace, causing some marketers to explore alternatives such as wallet-based programs, which have a more limited set of benefits.

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