Starbucks’ partnership with streaming service Spotify points to the untapped potential of combining food and beverage marketers’ mobile loyalty programs with music, as younger demographics put smartphones at the center of their content consumption and may be swayed to join programs with cross-partnership perks.
Articles Tagged ‘Starbucks’
Mobile Minutes: Galaxy S6 Active; Tencent’s mobile games; Starbucks’ mobile payment hacks; Starwood’s tech takeoverMay 14, 2015
Today in mobile marketing – New Samsung Galaxy S6 Active to launch soon; Tencent profit rises to record as games lure hardcore players; Hackers target Starbucks gift cardholders; Starwood Hotels presses ahead with tech projects amid exec turnover, down revenue.
Starbucks is bringing its popular Mobile Order and Pay feature east as the brand introduces New York residents to its first express format store, offering busy consumers a streamlined experience for getting their favorite beverages and proving the coffeehouse chain is still the mobile leader in the food and beverage sector.
Chipotle has rolled out mobile-enabled delivery services for users of the Postmates application, following on the heels of Starbucks’ similar move, even as the latter also tests a branded solution, raising the question of whether consumers will prefer third-party or restaurants’ own mobile delivery offerings.
Starbucks’ rising mobile payments transaction volume is tied to its nascent order and pay system and stems from the company’s tying together of loyalty, a mobile application and its in-store point-of-sale system to create a commerce ecosystem.
Mobile Minutes: Twitter’s Highlights feature; Nasdaq and social; Apple Watch app store; Samsung teases smartwatchApril 27, 2015
Today in mobile marketing – Twitter launches Highlights, to help users cut through the chaff; This time social media sending Nasdaq to brink of 2000 high; As first watches ship, Apple opens app store for new device; Samsung hints at new smartwatch on Apple Watch launch day.
Coffeehouse chain Caribou Coffee is attempting to steam up sales on mobile via its first application for iOS and Android devices that comes stocked with mobile payment and loyalty options, and suggests that mobile is a requisite offering for any coffee retailer seeking to reach on-the-go consumers.
Taco Bell is gearing up to overtake its competitors in mobile strategy by announcing plans to roll out a customer loyalty program as part of its mobile application later this year, placing it a step above other fast food chains such as McDonald’s and Burger King that do not offer rewards platforms.
NEW YORK – A Forrester Research analyst at the company’s Forum for Marketing Leaders named Starbucks’ Pumpkin Spice Latte campaign as an example of social relationship marketing excellence thanks to a scavenger hunt that helped drive sales last fall.
Starbucks is adding several shots of espresso to its mobile ordering strategy by announcing two delivery models, a tactic which will be a game-changer for food and beverage marketers aiming to compete with the brand.