Mobile Marketer today – How Starbucks is pouring inspirational, non-commerce content into its app; Gilt unbuttons multichannel fall campaign featuring sponsored content, mobile videos.
Articles Tagged ‘Starbucks’
Mobile Minutes: Starbucks eyes content; Snapchat cuts local stories; Vertical video; Pandora’s new pricing strategySeptember 8, 2016
Today in mobile marketing – Starbucks CEO dipping toe into media content; Snapchat cuts local stories curators in strategy shift for live; Watch video on your phone the right way: Vertically; Report: Pandora to offer new $5 streaming option.
Sephora and Starbucks’ exemplary mobile gifting experiences are results of the retailers’ mastery of customer-facing strategies such as discoverability, wide range of payment options and quick delivery, according to a new report from Retail Systems Research.
Starbucks is ushering in its annual Starbucks for Life promotion four months early this year, enabling rewards members to earn an instant win contest entry each time they make a purchase with its mobile application, displaying how marketers can use the element of surprise in their campaigns.
Starbucks is looking to unearth new streams of revenue by expanding its mobile payment capabilities to a wider range of consumers, this time rolling out its application for smartphones on the Windows 10 operating system.
Mobile wallets are slowly gaining adoption, but retailers’ offerings are currently the winners because they can be easily integrated with loyalty programs, providing an incentive to use them.
As retailers double down on driving back-to-school sales, they are increasingly focused on leveraging mobile to influence in-store purchases, such as with push notifications containing nearby deals and by enabling users to book styling appointments on their smartphones.
Consumers are embracing mobile payment applications, with more than 25 percent of smartphone owners in the United States using these platforms at least once a month, according to new research from Parks Associates.
NEW YORK – Two analysts at Forrester’s CXNYC 2016 advised brands to follow guidelines for optimizing mobile engagement and driving revenue – such as simplifying tasks, avoiding taunting error messages and removing unnecessary steps – instead of focusing solely on conversion rates when testing new features.
Starbucks is keeping its chilled drinks at the forefront of consumers’ minds as warmer weather arrives with Frappucino and party-themed content across social media, including Snapchat lenses.