Mobile payments volume in the US is expected to total $112 billion in 2016 and grow at 20 percent compound annual growth rate until it reaches $282 billion by 2021, according to a report from Forrester.
Articles Tagged ‘Starbucks’
A recent update to Starbucks’ uber-popular application was one of the most significant ones in recent memory, including the long-awaited rollout of My Starbucks barista and a serious user experience revamp.
Starbucks saw a sizable jump in mobile transactions in the first quarter of this financial year, with mobile orders jumping from three percent to seven percent of all transactions.
In a move that could possibly pave the way for widespread legitimization of the cryptocurrency, Starbucks is partnering with iPayYou to provide users of the Starbucks application an easy way to pay with Bitcoin.
Starbucks is expanding its mobile commerce platform to include integration with the massively popular WeChat mobile application in a partnership with Tencent, making a stronger push into the lucrative Chinese mobile market.
Starbucks is continuing to drive innovation in mobile retail with its announcement of an artificial-intelligence solution, which will act as a barista within customers’ mobile devices.
Starbucks has now increased its mobile payment platform to include the recently launched Chase Pay on its application, which makes it compatible with four mobile pay solutions.
Mobile Marketer today – USA Today doubles down on VR, risking big on weekly content; Starbucks uses coding to print emojis in hot chocolate drinks.
Mobile Marketer today – How Starbucks is pouring inspirational, non-commerce content into its app; Gilt unbuttons multichannel fall campaign featuring sponsored content, mobile videos.
Mobile Minutes: Starbucks eyes content; Snapchat cuts local stories; Vertical video; Pandora’s new pricing strategySeptember 8, 2016
Today in mobile marketing – Starbucks CEO dipping toe into media content; Snapchat cuts local stories curators in strategy shift for live; Watch video on your phone the right way: Vertically; Report: Pandora to offer new $5 streaming option.