Articles Tagged ‘Starbucks’


How Starbucks is leveraging mobile to drive holiday foot traffic

November 3, 2014

As holiday shopping continues to evolve away from malls and bricks-and-mortar retail locations to mobile-enabled online shopping, Starbucks is fighting back with a new holiday strategy that includes a big emphasis on gift cards and the opportunity to win Starbucks for life.

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Starbucks ramps up in-store mobile strategy for the holidays

October 20, 2014

Starbucks has revamped its retail experience for the 2014 holiday season, with a focus on mobile via new content and offers for loyalty program members and the launch of mobile ordering.

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Coca-Cola launches Tweet-a-Coke as trackable social coupons gain

July 30, 2014

As a digital extension of the “Share a Coke” campaign, Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink to their friends for $5.

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Starbucks and Apple: Mobile payments’ sleeping giants?

July 28, 2014

With Starbucks looking to bring its mobile payments platform to other retailers and the rumor mill around an Apple mobile payments solution kicking into high gear again, the mobile payments wars may just be beginning.

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Denny’s pilots mobile loyalty program with marketing optimization in mind

June 19, 2014

Denny’s is testing a mobile loyalty platform to identify and analyze guest dining habits and needs via targeted rewards and messaging while helping the chain to fine-tune future marketing efforts.

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Starbucks reinforces mobile leadership with pre-ordering debut

June 3, 2014

Starbuck’s beta launch of mobile pre-ordering in South Korea sets the stage for a broader roll out and has the potential to be another home run for the chain if it can successfully reduce customer wait times.

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Tim Hortons targets younger diners with mobile scan-to-pay alternative

May 23, 2014

Tim Hortons announced the launch of its successfully piloted scan-to-pay bar code technology that makes grabbing a quick bite to eat mobile efficient.

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Starbucks whips up clever SMS, MMS campaign for summer drink buzz

April 25, 2014

Starbucks is taking a whimsical approach in its latest mobile messaging marketing program to drive interest and sales for its popular Frappuccino drink during the summer months.

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PayPal pilots beacon-enabled payments using Samsung wearables

April 24, 2014

PayPal is piloting a new payment method in its on-campus cafe that links together Bluetooth Low Energy beacons with Samsung Galaxy smart wearables to enable payments without the need for a bank card or even a smartphone.

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Marketers fail at task-oriented, utility-based mobile ads: Forrester Research – Mobile Marketer

April 16, 2014

Mobile Marketer today – Marketers fail at task-oriented, utility-based mobile ads: Forrester Research; Condé Nast’s Epicurious is first media brand to leverage beacons in-store.

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