Coffeehouse chain Caribou Coffee is attempting to steam up sales on mobile via its first application for iOS and Android devices that comes stocked with mobile payment and loyalty options, and suggests that mobile is a requisite offering for any coffee retailer seeking to reach on-the-go consumers.
Articles Tagged ‘Starbucks’
Taco Bell is gearing up to overtake its competitors in mobile strategy by announcing plans to roll out a customer loyalty program as part of its mobile application later this year, placing it a step above other fast food chains such as McDonald’s and Burger King that do not offer rewards platforms.
NEW YORK – A Forrester Research analyst at the company’s Forum for Marketing Leaders named Starbucks’ Pumpkin Spice Latte campaign as an example of social relationship marketing excellence thanks to a scavenger hunt that helped drive sales last fall.
Starbucks is adding several shots of espresso to its mobile ordering strategy by announcing two delivery models, a tactic which will be a game-changer for food and beverage marketers aiming to compete with the brand.
Starbucks is likely to see sales bubble over as the brand rolls out its Mobile Order and Pay functionality to the Pacific Northwest, cementing its status as a mobile leader to beat in the crowded food and beverage sector, which counts Taco Bell and Dunkin’ Donuts as major competitors.
Starbucks is extending its expertise in mobile payments to business travelers through a new partnership with expense reporting system Concur.
Starbucks’ integration of Apple Pay into its popular mobile application will permit quick reloading of the coffee retailer’s loyalty cards, sending more money into its app while burnishing its lead in mobile payments.
Starbucks’ focus on mobile to help drive holiday foot traffic appears to have been a success, with the company reporting gains not only in traffic and but also a strong response to its holiday promotion, Starbucks for Life.
Social media chatter around Starbucks and its specialty offerings was at an all-time high in December as the chain leveraged holiday by encouraging guests to upload drink photos and urge friends to visit its bricks-and-mortar storefronts to get their own taste of the themed beverages.
In an attempt to thwart declining sales, fast food brand McDonald’s is providing wireless charging for its customers in Britain to drive in-store sales.