Mobile Marketer today – Marketers fail at task-oriented, utility-based mobile ads: Forrester Research; Condé Nast’s Epicurious is first media brand to leverage beacons in-store.
Articles Tagged ‘Starbucks’
Following the successful launch of a mobile loyalty program, frozen yogurt chain Yogen Fruz has released an application that offers mobile payment options and digital rewards.
With mobile now accounting for 14 percent of Starbucks’ sales in the United States, the company is looking for next-generation application features to keep the brand ahead of the curve.
Starbucks’ plan to dominate mobile commerce is becoming a bit clearer with a new application revamp that puts payments front and center.
Areas S.A., which operates airport and shopping center locations of Subway, Starbucks and other fast-food brands, is planning to deliver mobile offers and promotions to consumers as a way to drive traffic and loyalty.
Starbucks’ new leadership changes earlier this week position the retailer’s mobile and digital ambitions beyond its bricks-and-mortar stores to compete head-on in the emerging mobile payment space, underpinned by its loyalty program.
Starbucks continues to see an uptick in consumers using their mobile devices to pay for food and drinks with 10 million active application users, the company revealed during its first-quarter 2014 results.
NEW YORK – A Starbucks executive at the NRF 103rd Annual Convention & Expo discussed how the coffee giant approaches innovation and testing through thorough omnianalytics.
Starbucks continues to lead merchants in mobile commerce, raking in $1.3 billion in pre-paid cards during the fourth quarter, and with innovative programs, such as “Tweet-a-Coffee,” which is just kicking off in Canada.
Tim Hortons is pitting itself against Starbucks and Dunkin’ Donuts in the mobile payment space with an application upgrade.