Articles Tagged ‘Starbucks’


How mobile helped Starbucks boost foot traffic by 2pc

January 26, 2015

Starbucks’ focus on mobile to help drive holiday foot traffic appears to have been a success, with the company reporting gains not only in traffic and but also a strong response to its holiday promotion, Starbucks for Life.

Share on FacebookShare on LinkedInShare on Twitter

How Starbucks’ social strategy won the holidays and drove sales

January 20, 2015

Social media chatter around Starbucks and its specialty offerings was at an all-time high in December as the chain leveraged holiday by encouraging guests to upload drink photos and urge friends to visit its bricks-and-mortar storefronts to get their own taste of the themed beverages.

Share on FacebookShare on LinkedInShare on Twitter

McDonald’s borrows from Starbucks playbook with in-store wireless charging

January 12, 2015

In an attempt to thwart declining sales, fast food brand McDonald’s is providing wireless charging for its customers in Britain to drive in-store sales.

Share on FacebookShare on LinkedInShare on Twitter

Macy’s is 2014 Mobile Retailer of the Year

January 5, 2015

Macy’s has been named 2014 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers. Here is the list of all the 2014 honorees.

Share on FacebookShare on LinkedInShare on Twitter

Macy’s is 2014 Mobile Retailer of the Year

January 2, 2015

Macy’s has been named 2014 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers. Here is the list of all the 2014 honorees.

Share on FacebookShare on LinkedInShare on Twitter

Starbucks brews iBeacon strategy to support premium coffee play

December 8, 2014

Starbucks’ plan to begin using Apple’s iBeacons in its premium coffee stores next year blends the coffee retailer’s leveraging of mobile with its emphasis on upscale lines of java, although it must tread carefully in the technology space to avoid alienating customers.

Share on FacebookShare on LinkedInShare on Twitter

Starbucks, Asda use proximity targeting on mobile to drive in-store traffic

December 5, 2014

Starbucks and Asda are leveraging proximity targeting on mobile devices to raise brand awareness of new products, drive consumer traffic and enhance the in-store experience as part of their ongoing efforts to dominate the mobile space.

Share on FacebookShare on LinkedInShare on Twitter

Retailers fail at driving awareness of mobile payments: report

December 4, 2014

While adoption is growing of mobile payments applications, their impact is minimal so far this holiday season, in part because merchants are not making shoppers aware of the options that are available, according to a new report from Punchtab.

Share on FacebookShare on LinkedInShare on Twitter

How Starbucks is leveraging mobile to drive holiday foot traffic

November 3, 2014

As holiday shopping continues to evolve away from malls and bricks-and-mortar retail locations to mobile-enabled online shopping, Starbucks is fighting back with a new holiday strategy that includes a big emphasis on gift cards and the opportunity to win Starbucks for life.

Share on FacebookShare on LinkedInShare on Twitter

Starbucks ramps up in-store mobile strategy for the holidays

October 20, 2014

Starbucks has revamped its retail experience for the 2014 holiday season, with a focus on mobile via new content and offers for loyalty program members and the launch of mobile ordering.

Share on FacebookShare on LinkedInShare on Twitter