L’Oreal and Glamour are introducing a new shopping experience within New York taxicabs that lets consumers view how-to videos featuring Yves Saint Laurent and Lancome beauty products and buy them on the spot.

Bar Louie is using mobile bar codes on its menus to offer diners a chance to win tickets to a Carlos Santana concert.

Tommy Hilfiger is offering consumers 20 percent of their next online purchase via a mobile bar code initiative.

Spirits giant Pernod Ricard is looking to build a mobile database for its Chivas Regal Scotch whisky brand with the now-concluded launch of a campaign incorporating 2D mobile bar codes.

If you are considering adding a mobile bar code to your brand marketing efforts, there are two key variables to consider when choosing a solution.