Articles Tagged ‘Spyderlynk’


Glamour makes September issue more interactive, social via mobile integration

September 11, 2012

Conde Nast’s Glamour magazine has implemented interactive mobile bar codes into its September issue that let advertisers such as Zales, Unilever and Cover Girl interact with readers on a deeper level.

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25pc of consumers who snapped mobile bar code during L’Oreal promotion bought product

June 14, 2012

NEW YORK – A quarter of consumers who participated in the L’Oreal and Glamour mobile bar code initiative, which let them view how-to videos of beauty products and buy them on the spot, purchased the featured items.

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L’Oreal sees 7pc overall purchase conversion rate after mobile bar code effort

April 4, 2012

SAN FRANCISCO – L’Oreal saw a 7 percent overall purchase conversion rate when it ran a mobile bar code campaign in New York taxis that specifically targeted fashionistas during Fashion Week.

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Are mobile bar codes changing the way consumers shop?

February 23, 2012

Mobile bar codes are increasingly gaining momentum and companies such as Toys R Us and Glamour are placing them on billboards and walls – providing consumers another way to shop their favorite products.

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Unilever ramps up mcommerce strategy via mobile bar code implementation

February 17, 2012

Unilever is letting consumers shop its Dove, Tresemme and Nexxus products via mobile bar codes featured on the company’s static ads in Glamour magazine.

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Express lets consumers shop magazine ad looks via mobile bar code effort

February 16, 2012

Express is letting consumers shop its mobile site and offering them a discount via a mobile bar code implemented in the company’s static Glamour magazine ad.

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Juicy Couture drives perfume sales via commerce-enabled mobile bar code initiative

February 15, 2012

Juicy Couture is one of the many advertisers within Glamour magazine that is bringing its static ad to life and letting consumers buy products through scannable mobile bar codes.

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L’Oreal bar code effort in NY taxis lets passengers shop looks

February 7, 2012

L’Oreal and Glamour are introducing a new shopping experience within New York taxicabs that lets consumers view how-to videos featuring Yves Saint Laurent and Lancome beauty products and buy them on the spot.

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Bar Louie taps mobile bar codes to reward diners

October 3, 2011

Bar Louie is using mobile bar codes on its menus to offer diners a chance to win tickets to a Carlos Santana concert.

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Tommy Hilfiger taps mobile bar codes to bolster online sales

August 9, 2011

Tommy Hilfiger is offering consumers 20 percent of their next online purchase via a mobile bar code initiative.

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