NEW YORK – A Southwest Airlines executive at Forrester’s Marketing 2016 Forum explained that in a time of social media and ad blocking, it is imperative that retailers show consumers they can be trusted through their customer service and business practices.
Articles Tagged ‘Southwest Airlines’
Southwest Airlines is rewarding members of its frequent flyers program with an easier way to book a flight on mobile, showcasing how integrating loyalty with mobile convenience is an increasingly important strategy for brands.
With more retail sectors marketing heavily towards mobile users, consumers are becoming more accustomed to seeing flash sales for airline tickets that promote last-minute deals and extremely low prices.
Southwest Airlines is now accepting mobile boarding passes at 28 total U.S. airport locations, its newest convenience feature that enables fliers to pass security and board an aircraft simply by waving their mobile device.
Southwest Airlines is the leader when it comes to mobile customer satisfaction in the travel industry thanks to a simple, no-frills approach that translates well to the mobile experience, according to a new report from ForeSee.
Context is everything when it comes to developing mobile applications and sites. Here is how two of the biggest airline brands are taking a user-first approach with their apps and mobile Web sites.
Southwest Airlines is promoting its mobile booking service via an ad campaign that lets users plan trips while on the go.
NEW YORK – A Saks Fifth Avenue executive at the Mobile Shopping Fall conference said retailers and brands need to create a strategic mobile roadmap that aligns with overarching company goals.
NEW YORK – A Southwest Airlines executive at the Mobile Shopping Summit suggested brands launch mobile Web sites first and then roll out application strategies focused on rewarding loyal customers.