Articles Tagged ‘Southwest Airlines’


Brand trust comes from proving yourself to consumers: Southwest Airlines

April 28, 2016

NEW YORK – A Southwest Airlines executive at Forrester’s Marketing 2016 Forum explained that in a time of social media and ad blocking, it is imperative that retailers show consumers they can be trusted through their customer service and business practices.

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Southwest Airlines streamlines in-app bookings via Rapid Rewards integration

January 14, 2016

Southwest Airlines is rewarding members of its frequent flyers program with an easier way to book a flight on mobile, showcasing how integrating loyalty with mobile convenience is an increasingly important strategy for brands.

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Airlines tread carefully into flash sales as mobile’s influence grows

September 29, 2014

With more retail sectors marketing heavily towards mobile users, consumers are becoming more accustomed to seeing flash sales for airline tickets that promote last-minute deals and extremely low prices.

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Southwest Airlines extends mobile boarding pass test to more markets

May 27, 2014

Southwest Airlines is now accepting mobile boarding passes at 28 total U.S. airport locations, its newest convenience feature that enables fliers to pass security and board an aircraft simply by waving their mobile device.

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Southwest Airlines leads travel industry in mobile customer satisfaction: ForeSee

March 26, 2013

Southwest Airlines is the leader when it comes to mobile customer satisfaction in the travel industry thanks to a simple, no-frills approach that translates well to the mobile experience, according to a new report from ForeSee.

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What works: Southwest or United Airlines’ approach to mobile travel

September 17, 2012

Context is everything when it comes to developing mobile applications and sites. Here is how two of the biggest airline brands are taking a user-first approach with their apps and mobile Web sites.

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Southwest Airlines targets last-minute bookings via mobile

February 27, 2012

Southwest Airlines is promoting its mobile booking service via an ad campaign that lets users plan trips while on the go.

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Saks exec: Create mobile roadmap that aligns with overarching company goals

October 18, 2011

NEW YORK – A Saks Fifth Avenue executive at the Mobile Shopping Fall conference said retailers and brands need to create a strategic mobile roadmap that aligns with overarching company goals.

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Southwest Airlines exec: Gear mobile app strategy towards rewarding loyalists

October 28, 2010

NEW YORK – A Southwest Airlines executive at the Mobile Shopping Summit suggested brands launch mobile Web sites first and then roll out application strategies focused on rewarding loyal customers.

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