Nonprofit organizations such as the American Red Cross and the Salvation Army, wireless carriers and a range of celebrities have stepped up to issue mobile calls-to-action to raise funds to support victims of the tragedy in Japan.

Digital and social media marketing, the advent of cloud computing and the explosion of mobile technology have all had a profound effect on the way marketers and consumers do business.

Warner Bros. has partnered with Murphy USA, a national gas station and convenience store chain co-located at Walmart, to use Whrrl as the main focus of their social media campaign for the movie “Due Date.”

Recent innovations in technology have changed the way consumers interact with their world.

DALLAS – Retailers should not formulate a separate strategy for mobile but rather focus on reaching consumers wherever they want to interact with their brand across all channels.

Luxury fashion designer Gucci is emphasizing iPad functionality, social media and video content with the relaunch of its digital flagship commerce site.

Two years ago, Foursquare launched its location-based service and since then the number of companies offering similar check-in software has grown into a micro but popular industry.

The new retail reality is that Internet information is almost always combined by the consumer with store purchasing. The winners will embrace the Internet, not deflect it.

MixMobi has launched a mobile coupon platform that lets retailers use text messaging, RSS, email and social media networks such as Twitter and Facebook to create offers and send them to all mobile devices.

How do you turn a common short code, keyword and message into a viable marketing campaign?