Clothing retailer Express is using in-store QR codes to increase its application downloads and bolster its social media following.

Online sports destination MLB.com used mobile to engage fans and reward them with prizes during the Social Media Day 2011.

After the first session, mobile app usage goes way down, becoming almost non-existent by day 90.

Restaurant chain Buffalo Wild Wings is working with game service SCVNGR to launch a new mobile marketing campaign to increase consumer activity and maintain brand engagement.

This year will see a set of very different digital screen mediums all but collide – and that is a good thing.

I was watching the Grammys a couple of months ago, and as I sat through the usual clumsy award show mash-up of acts, I realized that the more important event took place earlier that day.

Nonprofit organizations such as the American Red Cross and the Salvation Army, wireless carriers and a range of celebrities have stepped up to issue mobile calls-to-action to raise funds to support victims of the tragedy in Japan.

Digital and social media marketing, the advent of cloud computing and the explosion of mobile technology have all had a profound effect on the way marketers and consumers do business.

Warner Bros. has partnered with Murphy USA, a national gas station and convenience store chain co-located at Walmart, to use Whrrl as the main focus of their social media campaign for the movie “Due Date.”

Recent innovations in technology have changed the way consumers interact with their world.