Some of the ways that marketers with a mobile play can go beyond the norm with social media and more meaningfully connect with consumers.

Specialty retail chain Express is giving customers a chance to earn points that can be redeemed for rewards when they take certain mobile and social actions.

The majority of Facebook’s mobile users are from developed nations and come through a smartphone application ecosystem, which is a hugely important sector for marketers and brands to target.

As consumers shift their online browsing and buying behavior away from personal computers and toward mobile devices – in particular, tablets – their shopping habits are adapting.

Clothing retailer Express is using in-store QR codes to increase its application downloads and bolster its social media following.

Online sports destination MLB.com used mobile to engage fans and reward them with prizes during the Social Media Day 2011.

After the first session, mobile app usage goes way down, becoming almost non-existent by day 90.

Restaurant chain Buffalo Wild Wings is working with game service SCVNGR to launch a new mobile marketing campaign to increase consumer activity and maintain brand engagement.

This year will see a set of very different digital screen mediums all but collide – and that is a good thing.

I was watching the Grammys a couple of months ago, and as I sat through the usual clumsy award show mash-up of acts, I realized that the more important event took place earlier that day.