Articles Tagged ‘social’


Outdoor Advertising Association of America pushes standards and best practices for mobile and social media

November 20, 2013

The Outdoor Advertising Association of America recently established standards and best practices for mobile and social integration with out-of-home media. This paves the way for a consistent mobile integration with OOH ads.

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Social, location and mobile will drive in-store sales

September 27, 2013

As we enter the Q4 sprint to the holiday sales season and yearend recaps, expect media and industry experts to obsess over the spurt in ecommerce and predict yet another year of online putting bricks-and-mortar retailers on the ropes.

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Social customer service on-the-go

June 4, 2013

With more consumers turning to smartphones to handle logistical elements of trips and travel, in the eye of the traveler, social media has become a necessary communications tool to receive efficient, real-time customer service.

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How the FTC’s revised dot-com disclosures affect online, social and mobile advertising

April 25, 2013

The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.

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HSN redefines shopping with digital redesign

January 16, 2013

HSN is making a bigger play into the digital space with a redesign that aims to strengthen its mobile and social efforts.

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Real-time mobile-social amplification key for brands

July 11, 2012

The culture of social media is defined by real-time information, the instant sharing of information through posts, photos, articles, videos and tweets.

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3 ways to master a SoLoMoVi campaign

March 19, 2012

SoLoMo – the synergy of social, local and mobile technologies – provides marketers with opportunities to initiate powerful and engaging two-way dialogues with consumers.

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Groupon beefs up mobile social strategy with Mertado.com acquisition

January 24, 2012

Groupon has acquired social shopping site Mertado.com, which lets consumers find and buy products through social networks, including Facebook.

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Nokia, Jiepang team up for social check-in initiative

August 26, 2011

Handset manufacturer Nokia has partnered with location-based application Jiepang to reward Chinese consumers for checking in on their NFC-enabled smartphones.

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