With more consumers turning to smartphones to handle logistical elements of trips and travel, in the eye of the traveler, social media has become a necessary communications tool to receive efficient, real-time customer service.
The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.
HSN is making a bigger play into the digital space with a redesign that aims to strengthen its mobile and social efforts.
The culture of social media is defined by real-time information, the instant sharing of information through posts, photos, articles, videos and tweets.
SoLoMo – the synergy of social, local and mobile technologies – provides marketers with opportunities to initiate powerful and engaging two-way dialogues with consumers.
Groupon has acquired social shopping site Mertado.com, which lets consumers find and buy products through social networks, including Facebook.
Handset manufacturer Nokia has partnered with location-based application Jiepang to reward Chinese consumers for checking in on their NFC-enabled smartphones.
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June 20, 2013