Articles Tagged ‘social’


Coach takes lifestyle approach with new social shopping app

October 28, 2014

Leather goods maker Coach’s new stand-alone mobile application plays on its Peanuts collection and features fun photo activities.

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Lands’ End uses dynamic videos, Twitter for breast cancer awareness

October 22, 2014

Apparel and accessories retailer Lands’ End is extending the reach of its breast cancer awareness efforts on Twitter by requesting user-generated content and showcasing employees telling their personal stories related to the disease.

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BNY Mellon’s Sumday offers Instagram-based investing for millennials

October 2, 2014

NEW YORK – A BNY Mellon executive at the Mobile Marketing Association’s SM2 Innovation Summit introduced its new Sumday service that takes a non-traditional approach to investing and is geared toward millennials.

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Q&A: Duane Reade’s Calvin Peters on combining social, mobile and content

September 15, 2014

Walgreen Co.’s Duane Reade is one of the fastest-growing retailers on Twitter in addition to being the most widely followed pharmacy worldwide on that social platform. Behind that growth is laser-focused thinking on how best to use mobile, social and content development to maintain relevance with the target customer in their daily routines.

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Payfriendz seeks to innovate P2P payments with messaging, social features

July 28, 2014

Newcomer Payfriendz wants to innovate mobile peer-to-peer payments with a unique messaging feature, but whether social is enough to compete against the likes of PayPal is questionable.

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Email drives 27pc of sales on mobile, social just 0.6pc: report

July 9, 2014

Email marketing is playing a much bigger role in driving sales on mobile phones than social media, according to a new report from Custora.

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How IKEA is boosting in-store traffic via mobile social geotargeted ads

May 16, 2014

An IKEA store saw a 31 percent lift in store traffic from 22- to 25-year-olds and an 11 percent lift from 26- to 35-year-olds following a geotargeted Facebook ad campaign that ran in the social network’s News Feed.

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Outdoor Advertising Association of America pushes standards and best practices for mobile and social media

November 20, 2013

The Outdoor Advertising Association of America recently established standards and best practices for mobile and social integration with out-of-home media. This paves the way for a consistent mobile integration with OOH ads.

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Social, location and mobile will drive in-store sales

September 27, 2013

As we enter the Q4 sprint to the holiday sales season and yearend recaps, expect media and industry experts to obsess over the spurt in ecommerce and predict yet another year of online putting bricks-and-mortar retailers on the ropes.

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Social customer service on-the-go

June 4, 2013

With more consumers turning to smartphones to handle logistical elements of trips and travel, in the eye of the traveler, social media has become a necessary communications tool to receive efficient, real-time customer service.

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