Walgreen Co.’s Duane Reade is one of the fastest-growing retailers on Twitter in addition to being the most widely followed pharmacy worldwide on that social platform. Behind that growth is laser-focused thinking on how best to use mobile, social and content development to maintain relevance with the target customer in their daily routines.
Articles Tagged ‘social’
Newcomer Payfriendz wants to innovate mobile peer-to-peer payments with a unique messaging feature, but whether social is enough to compete against the likes of PayPal is questionable.
Email marketing is playing a much bigger role in driving sales on mobile phones than social media, according to a new report from Custora.
An IKEA store saw a 31 percent lift in store traffic from 22- to 25-year-olds and an 11 percent lift from 26- to 35-year-olds following a geotargeted Facebook ad campaign that ran in the social network’s News Feed.
Outdoor Advertising Association of America pushes standards and best practices for mobile and social mediaNovember 20, 2013
The Outdoor Advertising Association of America recently established standards and best practices for mobile and social integration with out-of-home media. This paves the way for a consistent mobile integration with OOH ads.
As we enter the Q4 sprint to the holiday sales season and yearend recaps, expect media and industry experts to obsess over the spurt in ecommerce and predict yet another year of online putting bricks-and-mortar retailers on the ropes.
With more consumers turning to smartphones to handle logistical elements of trips and travel, in the eye of the traveler, social media has become a necessary communications tool to receive efficient, real-time customer service.
The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.
HSN is making a bigger play into the digital space with a redesign that aims to strengthen its mobile and social efforts.
The culture of social media is defined by real-time information, the instant sharing of information through posts, photos, articles, videos and tweets.