Articles Tagged ‘social’


Skylanders hosts social contest to promote new tablet-compatible game

November 24, 2014

Activision Publishing is requesting photos and videos of fans playing the new Skylanders game for a chance to win prizes since it is now compatible on the latest tablet devices for play.

Share on FacebookShare on LinkedInShare on Twitter

Strut features Tinder-like swiping to enhance mobile shopping

November 10, 2014

A new fashion mobile application that aggregates mainstream content such as J. Crew and Asos clothing items features a Tinder-inspired swiping feature that allows users to swipe right or left depending on if they like the items they see.

Share on FacebookShare on LinkedInShare on Twitter

Budweiser, Discover tie context to commerce

November 6, 2014

NEW YORK – Budweiser and Discover executives at the ad:tech New York conference discussed how their brands reach consumers at the point of sale using contextual experiences, which may include digital interactivity and social conversations.

Share on FacebookShare on LinkedInShare on Twitter

Coach takes lifestyle approach with new social shopping app

October 28, 2014

Leather goods maker Coach’s new stand-alone mobile application plays on its Peanuts collection and features fun photo activities.

Share on FacebookShare on LinkedInShare on Twitter

Lands’ End uses dynamic videos, Twitter for breast cancer awareness

October 22, 2014

Apparel and accessories retailer Lands’ End is extending the reach of its breast cancer awareness efforts on Twitter by requesting user-generated content and showcasing employees telling their personal stories related to the disease.

Share on FacebookShare on LinkedInShare on Twitter

BNY Mellon’s Sumday offers Instagram-based investing for millennials

October 2, 2014

NEW YORK – A BNY Mellon executive at the Mobile Marketing Association’s SM2 Innovation Summit introduced its new Sumday service that takes a non-traditional approach to investing and is geared toward millennials.

Share on FacebookShare on LinkedInShare on Twitter

Q&A: Duane Reade’s Calvin Peters on combining social, mobile and content

September 15, 2014

Walgreen Co.’s Duane Reade is one of the fastest-growing retailers on Twitter in addition to being the most widely followed pharmacy worldwide on that social platform. Behind that growth is laser-focused thinking on how best to use mobile, social and content development to maintain relevance with the target customer in their daily routines.

Share on FacebookShare on LinkedInShare on Twitter

Payfriendz seeks to innovate P2P payments with messaging, social features

July 28, 2014

Newcomer Payfriendz wants to innovate mobile peer-to-peer payments with a unique messaging feature, but whether social is enough to compete against the likes of PayPal is questionable.

Share on FacebookShare on LinkedInShare on Twitter

Email drives 27pc of sales on mobile, social just 0.6pc: report

July 9, 2014

Email marketing is playing a much bigger role in driving sales on mobile phones than social media, according to a new report from Custora.

Share on FacebookShare on LinkedInShare on Twitter

How IKEA is boosting in-store traffic via mobile social geotargeted ads

May 16, 2014

An IKEA store saw a 31 percent lift in store traffic from 22- to 25-year-olds and an 11 percent lift from 26- to 35-year-olds following a geotargeted Facebook ad campaign that ran in the social network’s News Feed.

Share on FacebookShare on LinkedInShare on Twitter