Activision Publishing is requesting photos and videos of fans playing the new Skylanders game for a chance to win prizes since it is now compatible on the latest tablet devices for play.
Articles Tagged ‘social’
A new fashion mobile application that aggregates mainstream content such as J. Crew and Asos clothing items features a Tinder-inspired swiping feature that allows users to swipe right or left depending on if they like the items they see.
NEW YORK – Budweiser and Discover executives at the ad:tech New York conference discussed how their brands reach consumers at the point of sale using contextual experiences, which may include digital interactivity and social conversations.
Leather goods maker Coach’s new stand-alone mobile application plays on its Peanuts collection and features fun photo activities.
Apparel and accessories retailer Lands’ End is extending the reach of its breast cancer awareness efforts on Twitter by requesting user-generated content and showcasing employees telling their personal stories related to the disease.
NEW YORK – A BNY Mellon executive at the Mobile Marketing Association’s SM2 Innovation Summit introduced its new Sumday service that takes a non-traditional approach to investing and is geared toward millennials.
Walgreen Co.’s Duane Reade is one of the fastest-growing retailers on Twitter in addition to being the most widely followed pharmacy worldwide on that social platform. Behind that growth is laser-focused thinking on how best to use mobile, social and content development to maintain relevance with the target customer in their daily routines.
Newcomer Payfriendz wants to innovate mobile peer-to-peer payments with a unique messaging feature, but whether social is enough to compete against the likes of PayPal is questionable.
Email marketing is playing a much bigger role in driving sales on mobile phones than social media, according to a new report from Custora.
An IKEA store saw a 31 percent lift in store traffic from 22- to 25-year-olds and an 11 percent lift from 26- to 35-year-olds following a geotargeted Facebook ad campaign that ran in the social network’s News Feed.