Articles Tagged ‘social’


Payfriendz seeks to innovate P2P payments with messaging, social features

July 28, 2014

Newcomer Payfriendz wants to innovate mobile peer-to-peer payments with a unique messaging feature, but whether social is enough to compete against the likes of PayPal is questionable.

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Email drives 27pc of sales on mobile, social just 0.6pc: report

July 9, 2014

Email marketing is playing a much bigger role in driving sales on mobile phones than social media, according to a new report from Custora.

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How IKEA is boosting in-store traffic via mobile social geotargeted ads

May 16, 2014

An IKEA store saw a 31 percent lift in store traffic from 22- to 25-year-olds and an 11 percent lift from 26- to 35-year-olds following a geotargeted Facebook ad campaign that ran in the social network’s News Feed.

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Outdoor Advertising Association of America pushes standards and best practices for mobile and social media

November 20, 2013

The Outdoor Advertising Association of America recently established standards and best practices for mobile and social integration with out-of-home media. This paves the way for a consistent mobile integration with OOH ads.

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Social, location and mobile will drive in-store sales

September 27, 2013

As we enter the Q4 sprint to the holiday sales season and yearend recaps, expect media and industry experts to obsess over the spurt in ecommerce and predict yet another year of online putting bricks-and-mortar retailers on the ropes.

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Social customer service on-the-go

June 4, 2013

With more consumers turning to smartphones to handle logistical elements of trips and travel, in the eye of the traveler, social media has become a necessary communications tool to receive efficient, real-time customer service.

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How the FTC’s revised dot-com disclosures affect online, social and mobile advertising

April 25, 2013

The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.

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HSN redefines shopping with digital redesign

January 16, 2013

HSN is making a bigger play into the digital space with a redesign that aims to strengthen its mobile and social efforts.

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Real-time mobile-social amplification key for brands

July 11, 2012

The culture of social media is defined by real-time information, the instant sharing of information through posts, photos, articles, videos and tweets.

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3 ways to master a SoLoMoVi campaign

March 19, 2012

SoLoMo – the synergy of social, local and mobile technologies – provides marketers with opportunities to initiate powerful and engaging two-way dialogues with consumers.

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