As mobile receipts-based promotions begin to mature, early adopters are taking the strategy to the next level by integrating with their loyalty initiatives and using it to measure the return on investment for different media channels.
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Coca-Cola’s Minute Maid and Heinz Co.’s Smart Ones are among a growing number of marketers updating their receipt-based promotions using mobile technology for a more seamless customer experience.
Greggs, one of the largest bakery chains in Britain, is testing a new mobile rewards application that merges its loyalty program and payments to update traditional in-store processes.
Specialty food and gift retailer Hickory Farms is boosting its holiday marketing strategy with a Facebook sweepstakes offering daily instant prizes as a way to drive consumers back to its newly mobile-optimized Web site.
Buffalo Wild Wings is releasing a mobile application that includes an augmented reality feature that only works in-store and is aimed at driving consumers to restaurants during fantasy football season.
QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.
How will attitudes change toward mobile budgets, shopper marketing, mobile payments, the Apple/Android duopoly, apps vs. HTML5, mobile ads, Microsoft Tags and augmented reality?
Arm & Hammer has rolled out a holiday campaign that streamlines the redemption process for rebates, loyalty and coupons.