Bloomingdale’s is proving that mobile plays an integral role in the company’s overall strategy via a new catalog that not only promotes its recently launched iPad application, but also includes QR codes and SMS calls to action throughout.

Macy’s is promoting its one-day sale and letting consumers shop limited-time deals via an SMS message the company sent out to its mobile database users.

Westlake Ace Hardware, which operates 88 Ace Hardware stores in several states, is delivering weather-related text alerts and special offers to help its customers be prepared when bad weather hits.

NEW YORK – An OfficeMax keynote at the Mobile FirstLook: Strategy 2012 conference discussed the retailer’s approach to mobile which revolves around giving customers easy access to the brand ahead of delivering ads.

SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year.

Movie rental merchant redbox has rolled out a gifting option in time for the holiday season that lets movie lovers gift DVD rentals to friends and family through the company’s Web site or SMS.

The Salvation Army has partnered with mobile payment company Square to increase donations via the nonprofit’s widely recognized Red Kettle holiday fundraising program.

Domino’s Pizza is encouraging users to make a donation to benefit the children of St. Jude via a new Thanks and Giving campaign that incorporates SMS.

Financial institution Citi is making its email alert program mobile-friendly after seeing an increased need from consumers to manage their accounts via the handset.

Gap Inc. is expanding its Gap Mobile4U program to deliver personalized real-time location-based discounts for the holidays and throughout the year.