Best Buy continues to view SMS as a workhorse in mobile with a new messaging program that keeps shoppers aware of holiday deals all season long. The retailer is also staying on top of messaging’s evolution via a push notification to alert customers to the program.
Articles Tagged ‘SMS’
The uncertainty over the FCC’s TCPA rules on SMS/MMS has caused much angst in the industry, and the potential misinterpretation is leaving marketers feeling vulnerable to lawsuits. Therefore, we have decided to take action.
The mere fact that a mobile phone number appears in your database does not necessarily mean that you have a blanket authorization to include that number in your telemarketing and advertising initiatives.
Marketers have been spoiled by abundant case studies and data, which mature media such as email and Web marketing deliver.
Many “Armageddon dates” have come and gone. Millennial computer clocks. Mayan calendars. Oct. 16, 2013. Without an action plan, this date could become Judgment Day for your existing SMS/MMS programs and opt-in databases.
Regal Cinemas is driving concessions sales by offering weekly mobile coupons for consumers who “Like” the Regal Cinemas page on Facebook and opt-in to an SMS program.
Popeye’s is following in the footsteps of other quick-service restaurants that rely on SMS for contests with a new campaign that encourages consumers to use their mobile device to interact with packaging for a chance at winning tickets to an exclusive concert.
What do VCRs, CD players and rotary phones have in common? They are technologies that have all but gone extinct.
Macy’s is extending its annual Shop for a Cause event into mobile by letting customers text to donate and simultaneously receive a coupon that is good for 25 percent off purchases.
Mobile is advancing, much like summer. But we still have a ways to go to deliver on all of the medium’s promise.