Articles Tagged ‘SMS’


Trusting instincts for consumer demand over so-called best practices

October 21, 2013

Marketers have been spoiled by abundant case studies and data, which mature media such as email and Web marketing deliver.

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What your service provider is not telling you about new TCPA rules for SMS/MMS marketing

October 17, 2013

Many “Armageddon dates” have come and gone. Millennial computer clocks. Mayan calendars. Oct. 16, 2013. Without an action plan, this date could become Judgment Day for your existing SMS/MMS programs and opt-in databases.

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Regal Cinemas leverages SMS for weekly concessions deals

October 15, 2013

Regal Cinemas is driving concessions sales by offering weekly mobile coupons for consumers who “Like” the Regal Cinemas page on Facebook and opt-in to an SMS program.

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Popeye’s relies on mobile as central sweepstakes medium

August 28, 2013

Popeye’s is following in the footsteps of other quick-service restaurants that rely on SMS for contests with a new campaign that encourages consumers to use their mobile device to interact with packaging for a chance at winning tickets to an exclusive concert.

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Is texting going extinct?

August 27, 2013

What do VCRs, CD players and rotary phones have in common? They are technologies that have all but gone extinct.

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Macy’s boosts annual shopping/charity event with text-to-give strategy

August 20, 2013

Macy’s is extending its annual Shop for a Cause event into mobile by letting customers text to donate and simultaneously receive a coupon that is good for 25 percent off purchases.

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What’s working in mobile this summer

August 12, 2013

Mobile is advancing, much like summer. But we still have a ways to go to deliver on all of the medium’s promise.

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Battle for advertising consistency in digital era

July 30, 2013

Mobile and social media marketing both tried to solve the open rate problem, but they have faced hurdles that limit their effectiveness at achieving open rates that are greater than 30 percent to 50 percent.

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Sumotext exec claims marketing trumps donations with SMS

July 17, 2013

NEW YORK – A Sumotext executive at Mobile Commerce Daily’s fourth annual Nonprofit Mobile Day said that nonprofits should focus on the marketing aspect of SMS instead of solely relying on the medium to collect donations.

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JCPenney leverages database to build new SMS program, drive opt-ins

June 6, 2013

JCPenney is turning to its existing database to get the word out about a new SMS program that promotes the company’s latest product line and doles out deals for it.

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