Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid.
Articles Tagged ‘SMS’
California Federal Judge Manuel Real recently granted defendant Microsoft Corp.’s motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing.
Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”
Specialty apparel retailers Victoria’s Secret and Express demonstrate the key role that SMS contests have during the holiday shopping season by helping engage loyal audiences and maximize sales.
Kimberly-Clark’s Kleenex brand is ramping up sales in Walmart stores by asking consumers to snap a photo of their receipt, text it to a designated number and enjoy a $5 reward code for a digital movie platform.
Walmart invited bright minds in the tech industry to hack into its ROI, spawning an idea for an innovative shopping companion for in-store customers that leverages SMS to broaden reach to those who do not own smartphones.
Wells Fargo & Co. is reaping the benefits from its mobile-first outlook by revealing that it has sent more than a half-billion SMS and email alerts to consumers’ smartphones, offering information on topics ranging from ATM withdrawals to bank account activity.
The rules and regulations for a text message marketing campaign are confusing. Trust me, I know. There are a lot of guidelines to follow and they are constantly evolving.
Domino’s is expanding its text marketing program with the addition of ordering capabilities, making SMS the latest in a growing list of new ordering platforms that are driving incremental sales for the chain.
McDonald’s is asking customers in Northern California to text or tweet their nominations for who should receive a free breakfast delivered by McDonald’s employees, pointing to how mobile is at the center of efforts to surprise and delight consumers.