Articles Tagged ‘SMS’


Reinventing SMS for the holidays

November 25, 2013

It is that time again. The Christmas decorations and candy are already out in the chain pharmacy stores, and it will not be long before the traditional holiday music starts playing.

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Best Buy energizes SMS with push alert for Black Friday success

November 14, 2013

Best Buy continues to view SMS as a workhorse in mobile with a new messaging program that keeps shoppers aware of holiday deals all season long. The retailer is also staying on top of messaging’s evolution via a push notification to alert customers to the program.

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TCPA petition filed with FCC to support mobile messaging

November 5, 2013

The uncertainty over the FCC’s TCPA rules on SMS/MMS has caused much angst in the industry, and the potential misinterpretation is leaving marketers feeling vulnerable to lawsuits. Therefore, we have decided to take action.

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A lawyer’s take on the TCPA amendments for calling and texting

October 25, 2013

The mere fact that a mobile phone number appears in your database does not necessarily mean that you have a blanket authorization to include that number in your telemarketing and advertising initiatives.

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Trusting instincts for consumer demand over so-called best practices

October 21, 2013

Marketers have been spoiled by abundant case studies and data, which mature media such as email and Web marketing deliver.

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What your service provider is not telling you about new TCPA rules for SMS/MMS marketing

October 17, 2013

Many “Armageddon dates” have come and gone. Millennial computer clocks. Mayan calendars. Oct. 16, 2013. Without an action plan, this date could become Judgment Day for your existing SMS/MMS programs and opt-in databases.

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Regal Cinemas leverages SMS for weekly concessions deals

October 15, 2013

Regal Cinemas is driving concessions sales by offering weekly mobile coupons for consumers who “Like” the Regal Cinemas page on Facebook and opt-in to an SMS program.

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Popeye’s relies on mobile as central sweepstakes medium

August 28, 2013

Popeye’s is following in the footsteps of other quick-service restaurants that rely on SMS for contests with a new campaign that encourages consumers to use their mobile device to interact with packaging for a chance at winning tickets to an exclusive concert.

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Is texting going extinct?

August 27, 2013

What do VCRs, CD players and rotary phones have in common? They are technologies that have all but gone extinct.

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Macy’s boosts annual shopping/charity event with text-to-give strategy

August 20, 2013

Macy’s is extending its annual Shop for a Cause event into mobile by letting customers text to donate and simultaneously receive a coupon that is good for 25 percent off purchases.

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