Articles Tagged ‘SMS’


Walmart sparks SMS innovation to transform in-store product search

October 19, 2015

Walmart invited bright minds in the tech industry to hack into its ROI, spawning an idea for an innovative shopping companion for in-store customers that leverages SMS to broaden reach to those who do not own smartphones.

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Wells Fargo banks on mobile with 500M yearly text alerts

September 25, 2015

Wells Fargo & Co. is reaping the benefits from its mobile-first outlook by revealing that it has sent more than a half-billion SMS and email alerts to consumers’ smartphones, offering information on topics ranging from ATM withdrawals to bank account activity.

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Why your business should not opt-out of SMS marketing

August 7, 2015

The rules and regulations for a text message marketing campaign are confusing. Trust me, I know. There are a lot of guidelines to follow and they are constantly evolving.

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Domino’s adds text to growing roster of mobile ordering capabilities

June 17, 2015

Domino’s is expanding its text marketing program with the addition of ordering capabilities, making SMS the latest in a growing list of new ordering platforms that are driving incremental sales for the chain.

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McDonald’s builds free breakfast delivery promotion around mobile nominations

May 21, 2015

McDonald’s is asking customers in Northern California to text or tweet their nominations for who should receive a free breakfast delivered by McDonald’s employees, pointing to how mobile is at the center of efforts to surprise and delight consumers.

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Chipotle adds spice to text-to-win sweepstakes for Tough Mudder challenge

April 8, 2015

In a reflection of how cross-marketing can add new life to SMS promotions, fast food restaurant chain Chipotle Mexican Grill is offering fitness enthusiasts the chance to win round-trip airfare and first-class accommodations for the Tough Mudder challenge in Australia, as well as a year’s worth of free burritos, via a text-to-win campaign.

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Papa Murphy’s heats up revenue-driving SMS program with personalized messages

April 2, 2015

Pizza chain Papa Murphy’s is stepping up efforts to integrate mobile with in-store promotions via more personalized text alerts and incentivized calls to action at more than 1,400 locations.

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LongHorn Steakhouse drives loyalty with mobile-enabled at-the-table offer

February 3, 2015

Darden restaurant LongHorn Steakhouse is targeting visitors through its drink coasters with a QR code and text offer that includes a free appetizer for joining the chain’s loyalty program.

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TCPA compliance remains a headache for marketers

January 22, 2015

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

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Why Hershey Co. chose SMS – not beacons – for in-store engagement

December 30, 2014

Despite the buzz surrounding beacons, The Hershey Co. is opting to leverage SMS text messaging to activate in-store shoppers and deliver a coupon.

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