Articles Tagged ‘SMS’


TCPA petition filed with FCC to support mobile messaging

November 5, 2013

The uncertainty over the FCC’s TCPA rules on SMS/MMS has caused much angst in the industry, and the potential misinterpretation is leaving marketers feeling vulnerable to lawsuits. Therefore, we have decided to take action.

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A lawyer’s take on the TCPA amendments for calling and texting

October 25, 2013

The mere fact that a mobile phone number appears in your database does not necessarily mean that you have a blanket authorization to include that number in your telemarketing and advertising initiatives.

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Trusting instincts for consumer demand over so-called best practices

October 21, 2013

Marketers have been spoiled by abundant case studies and data, which mature media such as email and Web marketing deliver.

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What your service provider is not telling you about new TCPA rules for SMS/MMS marketing

October 17, 2013

Many “Armageddon dates” have come and gone. Millennial computer clocks. Mayan calendars. Oct. 16, 2013. Without an action plan, this date could become Judgment Day for your existing SMS/MMS programs and opt-in databases.

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Regal Cinemas leverages SMS for weekly concessions deals

October 15, 2013

Regal Cinemas is driving concessions sales by offering weekly mobile coupons for consumers who “Like” the Regal Cinemas page on Facebook and opt-in to an SMS program.

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Popeye’s relies on mobile as central sweepstakes medium

August 28, 2013

Popeye’s is following in the footsteps of other quick-service restaurants that rely on SMS for contests with a new campaign that encourages consumers to use their mobile device to interact with packaging for a chance at winning tickets to an exclusive concert.

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Is texting going extinct?

August 27, 2013

What do VCRs, CD players and rotary phones have in common? They are technologies that have all but gone extinct.

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Macy’s boosts annual shopping/charity event with text-to-give strategy

August 20, 2013

Macy’s is extending its annual Shop for a Cause event into mobile by letting customers text to donate and simultaneously receive a coupon that is good for 25 percent off purchases.

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What’s working in mobile this summer

August 12, 2013

Mobile is advancing, much like summer. But we still have a ways to go to deliver on all of the medium’s promise.

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Battle for advertising consistency in digital era

July 30, 2013

Mobile and social media marketing both tried to solve the open rate problem, but they have faced hurdles that limit their effectiveness at achieving open rates that are greater than 30 percent to 50 percent.

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