Articles Tagged ‘SMS’


Reviewing SMS and MMS retail holiday marketing

January 25, 2016

Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid.

Share on FacebookShare on LinkedInShare on Twitter

Favorable TCPA court decision for text message marketers

December 15, 2015

California Federal Judge Manuel Real recently granted defendant Microsoft Corp.’s motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing.

Share on FacebookShare on LinkedInShare on Twitter

Should SMS be taken more seriously for mobile app engagement?

November 24, 2015

Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”

Share on FacebookShare on LinkedInShare on Twitter

Victoria’s Secret, Express use exclusive SMS giveaways to forge lasting relationships

November 16, 2015

Specialty apparel retailers Victoria’s Secret and Express demonstrate the key role that SMS contests have during the holiday shopping season by helping engage loyal audiences and maximize sales.

Share on FacebookShare on LinkedInShare on Twitter

Kleenex unfurls SMS-based campaign to drive sales at Walmart

October 30, 2015

Kimberly-Clark’s Kleenex brand is ramping up sales in Walmart stores by asking consumers to snap a photo of their receipt, text it to a designated number and enjoy a $5 reward code for a digital movie platform.

Share on FacebookShare on LinkedInShare on Twitter

Walmart sparks SMS innovation to transform in-store product search

October 19, 2015

Walmart invited bright minds in the tech industry to hack into its ROI, spawning an idea for an innovative shopping companion for in-store customers that leverages SMS to broaden reach to those who do not own smartphones.

Share on FacebookShare on LinkedInShare on Twitter

Wells Fargo banks on mobile with 500M yearly text alerts

September 25, 2015

Wells Fargo & Co. is reaping the benefits from its mobile-first outlook by revealing that it has sent more than a half-billion SMS and email alerts to consumers’ smartphones, offering information on topics ranging from ATM withdrawals to bank account activity.

Share on FacebookShare on LinkedInShare on Twitter

Why your business should not opt-out of SMS marketing

August 7, 2015

The rules and regulations for a text message marketing campaign are confusing. Trust me, I know. There are a lot of guidelines to follow and they are constantly evolving.

Share on FacebookShare on LinkedInShare on Twitter

Domino’s adds text to growing roster of mobile ordering capabilities

June 17, 2015

Domino’s is expanding its text marketing program with the addition of ordering capabilities, making SMS the latest in a growing list of new ordering platforms that are driving incremental sales for the chain.

Share on FacebookShare on LinkedInShare on Twitter

McDonald’s builds free breakfast delivery promotion around mobile nominations

May 21, 2015

McDonald’s is asking customers in Northern California to text or tweet their nominations for who should receive a free breakfast delivered by McDonald’s employees, pointing to how mobile is at the center of efforts to surprise and delight consumers.

Share on FacebookShare on LinkedInShare on Twitter