Mass merchandiser Target has taken its My TargetWeekly ad mobile, making it available via its mobile Web site, SMS program and iPhone, iPod touch and iPad applications.

NEW YORK - Saddleback Church has a 360-degree mobile strategy in place that it uses to build a sense of community and increase charitable donations.

NEW YORK - While direct mail and online are the workhorses, SMS is increasingly assuming the same position that email did almost a decade ago.

Britain’s Breast Cancer Campaign is launching one of its first mobile initiatives, taking its fundraising efforts further by accepting donations via text.

American Eagle Outfitters is taking advantage of various mobile channels to enhance its consumer engagement efforts, ultimately leading to increased sales.

Mobility adds a powerful dimension to customer loyalty and couponing programs, especially if these initiatives can be integrated with mobile payments.

Scotiabank has launched a customized email and SMS alerts service to increase its competitive advantage and generate additional revenue.

The American Red Cross has extended its agreement with mGive to further engage supporters and raise funds using the mobile channel.

This year has been widely proclaimed as the year that mobile banking will move into the mainstream.

The Great Atlantic & Pacific Tea Company Inc. is encouraging shoppers to help the Children’s Miracle Network via mobile giving.