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Articles Tagged ‘SMS’


SMS has eight times the response rate of email: study

May 25, 2012

Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit.


Personalizing your SMS text marketing campaign

May 17, 2012

Text messaging has replaced the phone call as the preferred method of communication. In fact, in 2012, wireless carriers are likely to handle more text messages than mobile phone call minutes.

GGP exec: 18pc of app users engage with it every day

May 4, 2012

NEW YORK – A General Growth Properties executive at Mobile Commerce Daily’s Mcommerce Summit conference said that mobile is helping the mall operator build a relationship with shoppers and, as a result, help drive sales and traffic for its retail tenants.

JCPenney grows mobile commerce strategy with Easter-themed SMS initiative

April 4, 2012

Department store JCPenney is continuing to prove that mobile plays a critical role in its marketing efforts by running a time-sensitive SMS campaign that promotes its Easter dresses.

SMS: The new global marketing phenomenon

March 30, 2012

The customers of 2012 are not the same as those of 2009 and they bear no resemblance to those of 2000.

Macy’s taps SMS to bolster exclusive clothing sales

March 22, 2012

Macy’s is sending out SMS messages to its customers that promote exclusive looks from NBC’s “Fashion Star” show and let consumers shop them through their mobile device.

Coca-Cola builds SMS focus via NCAA partnership

March 19, 2012

Coca-Cola’s Coke Zero is running an interactive SMS program that rewards users with prizes when they watch March Madness games.

Buffalo Wild Wings revs up sports fans via app, SMS

March 13, 2012

Fast casual restaurant Buffalo Wild Wings is continuing to build its mobile presence with a multichannel digital strategy aimed at March Madness fans.

New York & Co. drives in-store traffic for loyalty members via SMS

March 2, 2012

Retailer New York & Co. is tapping into its SMS program to remind loyalty program users to use in-store points.

Humane Society: Mobile traffic grew 138pc year-over-year

March 1, 2012

WASHINGTON – An executive from The Humane Society at the Nonprofit Mobile Day said that its mobile traffic grew 137.8 percent in 2011 after rolling out an optimized site in May.