Has mobile giving reached a tipping point?
March 10, 2010An executive of Mobile Accord Inc.’s mGive discussed the most successful SMS donation program ever and the exploding mobile giving space in an exclusive interview.
An executive of Mobile Accord Inc.’s mGive discussed the most successful SMS donation program ever and the exploding mobile giving space in an exclusive interview.
Sybase 365 has expanded its portfolio of mobile customer relationship management tools and services that enable enterprises to engage customers throughout the entire customer lifecycle using the mobile channel.
MixMobi has launched a mobile coupon platform that lets retailers use text messaging, RSS, email and social media networks such as Twitter and Facebook to create offers and send them to all mobile devices.
Mobile banking and payment service provider ClairMail Inc. has extended its clients’ mobile Web experience to Android and BlackBerry devices.
An Armani Exchange executive discussed the retailer’s strategy of using mobile as a channel for marketing and merchandising activities intended to drive cross-channel sales.
Wow Bao, a Lettuce Entertain You Enterprises Inc. quick-service restaurant specializing in steamed Asian buns called “bao,” has entered the mobile commerce arena to increase sales.
The American Red Cross will have raised almost $1 million in the 24 hours since it issued an SMS call-to-action for victims of this week’s earthquake in Haiti.
Proliferating smartphones, better data plans and a consumer willing to engage on mobile for searching, shopping, buying or going to retail means one thing: retailers have no time to lose.
Mobile marketing service provider Telescope Inc. included an SMS call-to-action for mobile giving in its holiday email greeting.
This holiday season, eBay has been bringing its marketplace to cities across the country with a Mobile Boutique where it is issuing an SMS call-to-action.