The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.
Articles Tagged ‘SMS’
Mobile coupons are disrupting the traditional print circular method of distribution as more marketers and retailers are incorporating them into their strategy to build loyalty, drive in-store traffic and possibly combat showrooming.
Target is using a combination of mobile advertising, SMS and its mobile site to educate consumers about the company’s mobile coupon initiative and encourage them to save money on several of their favorite products.
Beauty brand Julep is using SMS to build up its Mobile Insider database and enticing consumers to opt-in with a 50 percent-off offer.
Hooters of America is attracting consumers to its locations with new coupons they can redeem for food specials through the end of March.
Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is to send them messages at the wrong time.
Mobile coupons are being embraced by consumers, but not all mobile offers are created equal, with 42.3 percent of consumers preferring SMS-based coupons over bar code scanning and push notifications, according to a new report from RadiumOne.
White Castle is building up its mobile database with a new Text2Crave service that sends out customized alerts and unique coupons to consumers when they are near a participating location.
Despite predictions of the decline of SMS, business-to-consumer text messaging continues to enjoy double-digit growth.
A new multichannel campaign from Auntie Anne’s puts mobile in the driver’s seat to create awareness and sales for a brand new product.