Articles Tagged ‘SMS’


Digital giving continues to evolve, driving high bounce rates: American Cancer Society exec

May 11, 2016

NEW YORK – An American Cancer Society executive at the MMA Mobile Marketing Leadership Forum revealed that 70 percent of consumers who start the donation process online abandon it, pointing to the challenges nonprofits face as giving platforms evolve.

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It’s 4 a.m., do you know where your message is?

April 5, 2016

And when should marketers send out messages?

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SMS is no longer the ugly duckling of marketing

March 22, 2016

Many of the realities that contributed to SMS’s ugly-duckling reputation have changed significantly.

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Staples promises consumer-grade mcommerce innovation for office supplies

March 15, 2016

Staples provides a sneak peek today of a new purchasing platform in test mode that is designed to make it easy for employees to order supplies via SMS, email and an application as they walk around the office, part of a broader rebranding for its business-to-business division.

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How to build an effective SMS program

February 17, 2016

Studies have shown that given a choice, most people in an unfamiliar location will make do at a chain restaurant they know rather than try a local restaurant that they have never seen before. That is the power of branding. This means that branding is essential for your SMS marketing program.

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Resurgence of SMS marketing

February 2, 2016

For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.

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Reviewing SMS and MMS retail holiday marketing

January 25, 2016

Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid.

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Favorable TCPA court decision for text message marketers

December 15, 2015

California Federal Judge Manuel Real recently granted defendant Microsoft Corp.’s motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing.

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Should SMS be taken more seriously for mobile app engagement?

November 24, 2015

Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”

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Victoria’s Secret, Express use exclusive SMS giveaways to forge lasting relationships

November 16, 2015

Specialty apparel retailers Victoria’s Secret and Express demonstrate the key role that SMS contests have during the holiday shopping season by helping engage loyal audiences and maximize sales.

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