Whether you are growing an existing SMS marketing list or building one entirely from scratch, use every traditional marketing channel to inform customers of the benefits that opting-in to your text messages can deliver.
Articles Tagged ‘SMS’
McDonald’s is one of the few brands still leveraging SMS strategies by introducing a text-to-win sweepstakes that commemorates its extended partnership with the Philadelphia Eagles and serves as a call-to-action to download the McD application.
Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.
With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.
Regardless of your political leanings or how you feel about Sen. Sanders, those seeking business success can learn a lot from this campaign. Because while government often gets a bad rap for moving slowly, election campaigns are an entirely different animal.
NEW YORK – An American Cancer Society executive at the MMA Mobile Marketing Leadership Forum revealed that 70 percent of consumers who start the donation process online abandon it, pointing to the challenges nonprofits face as giving platforms evolve.
And when should marketers send out messages?
Many of the realities that contributed to SMS’s ugly-duckling reputation have changed significantly.
Staples provides a sneak peek today of a new purchasing platform in test mode that is designed to make it easy for employees to order supplies via SMS, email and an application as they walk around the office, part of a broader rebranding for its business-to-business division.
Studies have shown that given a choice, most people in an unfamiliar location will make do at a chain restaurant they know rather than try a local restaurant that they have never seen before. That is the power of branding. This means that branding is essential for your SMS marketing program.