Articles Tagged ‘SMS’


McDonald’s targets non-app users with sports-themed text-to-win sweepstakes

August 30, 2016

McDonald’s is one of the few brands still leveraging SMS strategies by introducing a text-to-win sweepstakes that commemorates its extended partnership with the Philadelphia Eagles and serves as a call-to-action to download the McD application.

Share on FacebookShare on LinkedInShare on Twitter

Chat bots: Turning SMS into a next-gen engagement platform

August 25, 2016

Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.

Share on FacebookShare on LinkedInShare on Twitter

Running an effective SMS campaign in this environment

June 21, 2016

With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.

Share on FacebookShare on LinkedInShare on Twitter

Stealing a page from Bernie Sanders’ SMS playbook

June 20, 2016

Regardless of your political leanings or how you feel about Sen. Sanders, those seeking business success can learn a lot from this campaign. Because while government often gets a bad rap for moving slowly, election campaigns are an entirely different animal.

Share on FacebookShare on LinkedInShare on Twitter

Digital giving continues to evolve, driving high bounce rates: American Cancer Society exec

May 11, 2016

NEW YORK – An American Cancer Society executive at the MMA Mobile Marketing Leadership Forum revealed that 70 percent of consumers who start the donation process online abandon it, pointing to the challenges nonprofits face as giving platforms evolve.

Share on FacebookShare on LinkedInShare on Twitter

It’s 4 a.m., do you know where your message is?

April 5, 2016

And when should marketers send out messages?

Share on FacebookShare on LinkedInShare on Twitter

SMS is no longer the ugly duckling of marketing

March 22, 2016

Many of the realities that contributed to SMS’s ugly-duckling reputation have changed significantly.

Share on FacebookShare on LinkedInShare on Twitter

Staples promises consumer-grade mcommerce innovation for office supplies

March 15, 2016

Staples provides a sneak peek today of a new purchasing platform in test mode that is designed to make it easy for employees to order supplies via SMS, email and an application as they walk around the office, part of a broader rebranding for its business-to-business division.

Share on FacebookShare on LinkedInShare on Twitter

How to build an effective SMS program

February 17, 2016

Studies have shown that given a choice, most people in an unfamiliar location will make do at a chain restaurant they know rather than try a local restaurant that they have never seen before. That is the power of branding. This means that branding is essential for your SMS marketing program.

Share on FacebookShare on LinkedInShare on Twitter

Resurgence of SMS marketing

February 2, 2016

For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.

Share on FacebookShare on LinkedInShare on Twitter