Articles Tagged ‘SMS’


SMS KPIs: 7 ways to measure and optimize your program

March 1, 2017

Since there is no data-driven way to determine the average SMS open rate, what data should concern SMS marketers?

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Snuggle turns videos into customer connections

February 15, 2017

Sun Products’ fabric softener brand was able to get in on the frenzy surrounding Valentine’s Day and build a relationship with consumers to gather data by producing love videos for mobile users.

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Why SMS – and not social – is the business channel to beat in 2017

January 6, 2017

If you are not in the regular circulation of consumers’ top text messages, then your company is at high risk of becoming irrelevant in today’s always-on, connected world.

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Email, push and SMS: Integrated or independent?

December 23, 2016

With attention spans shrinking and mobile devices dominating, you can see how mastering short-form messaging will be a key skill for marketers of the future.

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4 ways retailers can engage holiday shoppers via SMS

December 19, 2016

One form of marketing that is likely being overlooked by digital marketers during the holidays – even though statistics indicate it may be the most effective form of brand communication today – is SMS/MMS text messaging.

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How text marketing can help court and maintain customer loyalty

December 13, 2016

Seventy percent of consumers forgo subscribing to a loyalty program because of the time and inconvenience of registration. But 72 percent of consumers affirm that they would be more likely to sign up for a loyalty club through a text message.

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SMS helps retailers with sales and customer engagement

November 1, 2016

Which other communication technology is able to provide instantaneous feedback and almost guaranteed open rates?

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SMS is not email

October 24, 2016

It is natural to compare SMS to email marketing. Both types of marketing involve sending messages to recipients who have opted in. This comparison, however, should not be carried too far.

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How brands can make their SMS list exclusive

October 7, 2016

Whether you are growing an existing SMS marketing list or building one entirely from scratch, use every traditional marketing channel to inform customers of the benefits that opting-in to your text messages can deliver.

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McDonald’s targets non-app users with sports-themed text-to-win sweepstakes

August 30, 2016

McDonald’s is one of the few brands still leveraging SMS strategies by introducing a text-to-win sweepstakes that commemorates its extended partnership with the Philadelphia Eagles and serves as a call-to-action to download the McD application.

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