Articles Tagged ‘SMS’


Domino’s adds text to growing roster of mobile ordering capabilities

June 17, 2015

Domino’s is expanding its text marketing program with the addition of ordering capabilities, making SMS the latest in a growing list of new ordering platforms that are driving incremental sales for the chain.

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McDonald’s builds free breakfast delivery promotion around mobile nominations

May 21, 2015

McDonald’s is asking customers in Northern California to text or tweet their nominations for who should receive a free breakfast delivered by McDonald’s employees, pointing to how mobile is at the center of efforts to surprise and delight consumers.

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Chipotle adds spice to text-to-win sweepstakes for Tough Mudder challenge

April 8, 2015

In a reflection of how cross-marketing can add new life to SMS promotions, fast food restaurant chain Chipotle Mexican Grill is offering fitness enthusiasts the chance to win round-trip airfare and first-class accommodations for the Tough Mudder challenge in Australia, as well as a year’s worth of free burritos, via a text-to-win campaign.

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Papa Murphy’s heats up revenue-driving SMS program with personalized messages

April 2, 2015

Pizza chain Papa Murphy’s is stepping up efforts to integrate mobile with in-store promotions via more personalized text alerts and incentivized calls to action at more than 1,400 locations.

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LongHorn Steakhouse drives loyalty with mobile-enabled at-the-table offer

February 3, 2015

Darden restaurant LongHorn Steakhouse is targeting visitors through its drink coasters with a QR code and text offer that includes a free appetizer for joining the chain’s loyalty program.

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TCPA compliance remains a headache for marketers

January 22, 2015

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

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Why Hershey Co. chose SMS – not beacons – for in-store engagement

December 30, 2014

Despite the buzz surrounding beacons, The Hershey Co. is opting to leverage SMS text messaging to activate in-store shoppers and deliver a coupon.

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Beacons will under-deliver – here’s why

December 30, 2014

Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.

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Olive Garden thinks outside the Redbox with SMS-enabled promotion

August 15, 2014

Olive Garden’s popular “Buy One, Take One” has returned in a new SMS-enabled promotion with Redbox, as the chain aggressively explores new ways of putting deals in front of as many eyes as possible.

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When to use push notifications versus SMS messaging

July 24, 2014

Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.

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