JCPenney leverages database to build new SMS program, drive opt-ins
June 6, 2013JCPenney is turning to its existing database to get the word out about a new SMS program that promotes the company’s latest product line and doles out deals for it.
Articles Tagged ‘SMS’
Common sense rules in LA Lakers text message lawsuit
May 14, 2013The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.
Mobile coupons edge out print as retailers switch strategy
March 29, 2013Mobile coupons are disrupting the traditional print circular method of distribution as more marketers and retailers are incorporating them into their strategy to build loyalty, drive in-store traffic and possibly combat showrooming.
Target intensifies mobile coupon push via interactive marketing campaign
March 25, 2013Target is using a combination of mobile advertising, SMS and its mobile site to educate consumers about the company’s mobile coupon initiative and encourage them to save money on several of their favorite products.
Julep taps SMS to drive loyalty, sales
March 19, 2013Beauty brand Julep is using SMS to build up its Mobile Insider database and enticing consumers to opt-in with a 50 percent-off offer.
Hooters expands mcommerce reach with mobile coupon push
March 14, 2013Hooters of America is attracting consumers to its locations with new coupons they can redeem for food specials through the end of March.
When is the best time to send a text message?
March 4, 2013Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is to send them messages at the wrong time.
SMS mobile coupons preferred over push notifications, bar code scans: report
February 19, 2013Mobile coupons are being embraced by consumers, but not all mobile offers are created equal, with 42.3 percent of consumers preferring SMS-based coupons over bar code scanning and push notifications, according to a new report from RadiumOne.
White Castle pushes customized alerts, coupons via SMS
February 4, 2013White Castle is building up its mobile database with a new Text2Crave service that sends out customized alerts and unique coupons to consumers when they are near a participating location.
Why SMS marketing is not dying
January 17, 2013Despite predictions of the decline of SMS, business-to-consumer text messaging continues to enjoy double-digit growth.
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