While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.
Articles Tagged ‘SMS’
Despite the buzz surrounding beacons, The Hershey Co. is opting to leverage SMS text messaging to activate in-store shoppers and deliver a coupon.
Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.
Olive Garden’s popular “Buy One, Take One” has returned in a new SMS-enabled promotion with Redbox, as the chain aggressively explores new ways of putting deals in front of as many eyes as possible.
Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.
Applebee’s has teamed up with Pabst Blue Ribbon to create the Tap Room mobile SMS program, an opt-in offer service that rewards patronage and links with a user’s social network to reinforce the chain’s positioning as a neighborhood-bar.
Prescription-savings program Luscinia Health has seen the number of participating consumers grow since introducing a text-messaging campaign that delivers coupons to its subscribers.
A group of independently owned Ace Hardware stores saw an overall redemption rate of 14.45 percent for mobile promotions sent during the third and fourth quarters of 2013.
NEW YORK – A Mobivity executive at the fifth annual Mobile Marketing Day conference said the chaos following last year’s Telephone Consumer Protection Act update is beginning to even out, with savvy marketers focusing more intently on quality versus quantity.
As mobile now accounts for one out of every three digital media consumption minutes, the challenge for nonprofits is not just to “go mobile,” but to connect with people in new ways on mobile devices.