For some time, the mobile industry has been waiting for an explosion in mobile commerce, with the vision of a Utopian era when everyone makes purchases, processes payment and generally conducts all day-to-day business transactions entirely within the mobile space.

NEW YORK – Sears would have gone with a different product mix when it first launched it mobile site. And Days Inn would not have launched its mobile campaign before the mobile site was up.

NEW YORK – Mobile’s biggest advantage is that it gives legs to other channels such as catalog, retail store, direct response television and ecommerce, according to a panel at Mobile Commerce Spotlight.