Articles Tagged ‘smart watch’


9 tips for designing smart watch apps

January 21, 2016

Smart watches offer a promising new customer touch point for retailers and financial services companies, but any successful effort to use them in your business will depend strongly on having a laser focus on the simplicity and utility of your application’s design.

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How Apple could redefine luxury – or not

March 16, 2015

The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.

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Apple Watch set to become gatekeeper to the iPhone

November 10, 2014

On the smaller screen it will be harder to gain attention and spark engagement using tried-and-true methods of media buying and broadcast messaging.

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