Hachette Book Group’s plan to sell books on Twitter may pose a challenge to Amazon, the leading bookseller, but it is too early to declare the move a game-changer in the digital bookselling industry.
Articles Tagged ‘Skava’
With major retailers such as Amazon, Target and Macy’s offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited.
Online full service travel site Expedia.com is introducing its new application for tablets featuring personalized travel data that makes searching and booking easier for users.
Target is looking to differentiate itself from the string of half-hearted attempts from retailers to drive commerce in real-time while consumers watch television with a new initiative with TBS that launched last night.
SAN ANTONIO, TX — Two Crocs executives at eTail West discussed their recent move to a mobile-specific site and how the shoe retailer quickly earned back the money they invested in the medium.
Skinny Cow is asking consumers to make the brand a part of their New Year’s resolution in a mobile, social contest.
Mobile shopping is increasingly an area of competitive advantage for retailers who get it right, according to a new report from Skava that shows 88 percent of smartphone shoppers have negative experiences.
Harry and David has introduced a Web site experience optimized for tablets to take advantage of a significant increase in traffic from tablet users over the past 12 months.
While it is clear that mobile had a big impact on retailers and shoppers throughout the recently holiday weekend, the numbers suggest the biggest impact on online traffic sites happened on Thanksgiving Day, while sales saw the biggest mobile-related jump on Black Friday.
Apple’s new Passbook mobile application will become available tomorrow with the launch of iOS 6, giving retailers new ways to engage mobile users via location-based offers, time-sensitive offers and generally power charge the paper coupon.