As shoppers become increasingly comfortable on mobile, they are demanding more detailed experiences, leading to a growing preference for retailers’ mobile Web sites over applications, according to a new report from Siteworx.
Articles Tagged ‘Siteworx’
Consumers took to the mobile Web this holiday season to shop, according to a new study from Siteworx.
As marketers grow and mature, many look to add mobile sites, mobile applications and Web apps to expand their digital presence and engage with customers. But keeping up with so many pieces of the digital pie can be time-consuming and expensive.
As the interaction taking place on desktops, tablets and mobile devices continues to increase, it is essential to focus on providing a consistent customer experience through every channel.
Like it or not, marketers simply cannot succeed by forcing users to alter their preferred buying behavior. We lost that war, plain and simple.
You are happily browsing the Web on your sleek new smartphone when you land on a page that is so ill-suited to mobile viewing – so clunky, so inelegant, so frustratingly inoperable – that it completely destroys the mobile experience.