Hair care brand Aveeno is placing mobile calls-to-action on its magazine print advertisements to give readers a free sample.

ShopText has partnered with AOL Shortcuts to expand the network of retailers where consumers can send coupons to be added to loyalty shopper cards.

NEW YORK – Mobile’s biggest advantage is that it gives legs to other channels such as catalog, retail store, direct response television and ecommerce, according to a panel at Mobile Commerce Spotlight.

Hearst Magazines Digital Media, a unit of Hearst Magazines, partnered with ShopText to deliver text messaging services to its magazine audience.

Top magazine brands such as CosmoGirl, Maxim, Lucky and Allure are using ShopText to let consumers buy products anytime from any media using a simple text message.