News about mobile payments, mcommerce strategies such as apps and mobile Web site conversion tips took over the headlines of Mobile Commerce Daily in the first quarter of 2011.

Wakefern Food Corp.’s ShopRite is ramping up its mobile initiatives and claims to be the only grocery retailer with a presence across Apple’s iPhone, Google’s Android and the mobile Web.

Kellogg is sponsoring ShopRite Weekly Specials, the first application dedicated to weekly grocery coupons for Android-based smartphones.

ShopRite loyalists in the next few weeks will be able to update their loyalty cards with the grocery chain’s coupons right from their iPhone or Android-enabled phones.

ShopRite, Safeway and Kroger along with other grocery chains are serving mobile coupons via Verizon Communications Inc.’s new free digital coupon service.