Three-quarters of all retailers have plans for engaging consumers in the mobile space, according to a report by Forrester Research.

SAN FRANCISCO – Steve Madden revealed the roadmap of its mobile commerce rollout—and the strategy behind it—at Mobile Boot Camp, cohosted by the NRF’s Shop.org and Mobile Commerce Daily.

SAN FRANCISCO – Executives from Wet Seal, Netbiscuits, Zumobi and Digby detailed the steps to create user-friendly sites and apps that enable viewing of ads, searching, shopping and transacting.

Dave Sikora, CEO of Digby, Austin, TX, kicked off Mobile Boot Camp, cohosted by the NRF’s Shop.org, Mobile Marketer and Mobile Commerce Daily, with an introductory speech.

While actual mobile payments are still nascent, more consumers shopped on Black Friday using their mobile phone than ever before.

LAS VEGAS – When mobile gets a salute instead of a coachmen’s nod from the CEOs of Macy’s and eBay in their Shop.org keynotes, it is time to acknowledge a simple fact: that the mobile commerce train is taking off.

This year’s Shop.org annual summit places a greater focus on mobile than ever before since retailers are increasingly turning to the channel for an intimate connection with customers.

Retailers nationwide are beginning to make adjustments as the growth of new online shoppers slows down, moving the focus from customer acquisition to retention.