Although mobile is still a small percentage of overall ecommerce sales, it is growing quickly and retailers are responding by investing more into the space, according to a new report from Shop.org.

Retailers are flocking to mobile marketing, with 91 percent either having a mobile strategy in place or in the process of developing one, according to a new report from Shop.org.

Americans are shifting how they shop because of the economic slump and mobile phones play a big role in this change, according to NRF’s 2010 Holiday Consumer Intentions and Actions Survey.

GRAPEVINE, TX – Facebook and Groupon execs discussed the benefits for retailers of blending social and mobile during a panel at the Shop.org conference.

GRAPEVINE, TX – Shoebuy.com’s top executive is proceeding cautiously with his company’s mobile commerce rollout as he wants to make sure the consumer experience is right.

DALLAS – An eBay exec said the average spend via its iPad app is 50 percent higher than the PC Web average during a panel at the Shop.org conference.

DALLAS – Urban Outfitters’ top executive said his company has big plans for using mobile to streamline the in-store purchasing experience during his Shop.org keynote address.

DALLAS – Retailers should not formulate a separate strategy for mobile but rather focus on reaching consumers wherever they want to interact with their brand across all channels.

With mobile commerce representing a major growth area for retail, the National Retail Federation, through its Mobile Retail Initiative, has unveiled the Mobile Retailing Blueprint.

Three-quarters of all retailers have plans for engaging consumers in the mobile space, according to a report by Forrester Research.