Articles Tagged ‘Sephora’


Sephora rewards social media users without having to go private

November 22, 2016

Sephora, known for its technological innovations in marketing and retail, is taking its social engagement strategy one step further by adopting a solution that will reward users with gift cards via social media.

Share on FacebookShare on LinkedInShare on Twitter

Meitu joins with celebrity beauty blogger for augmented reality app

November 22, 2016

Meitu, a beauty application provider, is letting consumers virtually try on makeup through its app before purchasing with the help of celebrity beauty blogger Lisa Eldridge.

Share on FacebookShare on LinkedInShare on Twitter

Sephora debuts chatbot features for consumers at home and in-store

November 7, 2016

As one of the first beauty retailers to institute the use of chatbots, Sephora is continuing its streak with some extra features for its chatbot service aimed toward improving consumer experience both at home and in-store.

Share on FacebookShare on LinkedInShare on Twitter

Sephora wields AI for new wave shopping experiences, innovating in personalization

October 25, 2016

Beauty retailer Sephora is taking a huge step in ecommerce innovation by rolling out an artificial-intelligence-based application that helps consumers find specific shades by simply uploading a photo.

Share on FacebookShare on LinkedInShare on Twitter

Colgate scavenger hunt initiates digital meet-and-greet for country music fans – Mobile Marketer

October 17, 2016

Mobile Marketer today – Colgate scavenger hunt initiates digital meet-and-greet for country music fans; Sephora and other brands make use of Flipboard’s new integrated content stream Storyboard.

Share on FacebookShare on LinkedInShare on Twitter

Sephora adds a customizable twist to new emoji keyboard – Mobile Marketer

October 6, 2016

Mobile Marketer today – Sephora adds a customizable twist to new emoji keyboard; Creme of Nature incites self-empowerment via personalized selfie generator.

Share on FacebookShare on LinkedInShare on Twitter

Rimmel unveils augmented reality mirror, virtual try-on options for cosmetics

October 4, 2016

Rimmel London is helping consumers make their style inspirations a reality with a new application that lets users take photos of styles they admire and suggests products that can help them recreate those looks.

Share on FacebookShare on LinkedInShare on Twitter

H&M, Sephora nab early entry into Kik’s fashion bot shop

September 30, 2016

H&M, Sephora and Victoria’s Secret Pink are three of the brands with chatbots in messaging application Kik’s new fashion and beauty bot category, allowing users to receive outfit recommendations and browse new styles in an artificial intelligence-enhanced experience.

Share on FacebookShare on LinkedInShare on Twitter

How Sephora’s new Android shopping app expands its education-driven monetization

September 16, 2016

Sephora’s latest mobile offering is an Android application that enables users to shop its inventory, scan products in-store to access how-to tutorials and watch videos, underscoring the beauty giant’s efforts to drive commerce with education-based content.

Share on FacebookShare on LinkedInShare on Twitter

Sephora uncaps omnichannel expansion with new bricks-and-mortar connected boutique

August 30, 2016

Sephora is rolling out its third Beauty Tip workshop in the United States, enabling shoppers to take advantage of mobile-enabled experiences such as browsing products on in-store iPad stations and receiving customized digital makeover suggestions that can be emailed directly to their smartphones.

Share on FacebookShare on LinkedInShare on Twitter