Articles Tagged ‘Sephora’


Top 10 interactive mcommerce initiatives of Q1

April 4, 2016

At the start of 2016, many brands pledged to continue leveraging mobile to promote one-to-one experiences with consumers before hitting them with a strong incentive to purchase, a strategy that was evident in campaigns from Sephora, Starbucks and more.

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Sephora boosts augmented reality shopping with real-time facial recognition

April 1, 2016

Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.

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Sephora adds glitz to Kik in bet on chatbot commerce

March 30, 2016

Sephora’s debut on messaging application Kik is a reflection of the push towards conversational commerce through chatbots and how to drive sales with one-to-one experiences on mobile that mimic in-store interactions.

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Sephora uncaps color-correcting product sales via interactive mobile quiz

March 15, 2016

Sephora is leveraging sponsored content on Facebook to promote its Color Correcting Crash Course, which lets consumers discover their best-suited colors for combating undereye circles before inviting them to shop these items on the retailer’s mobile site.

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Sephora sparks mobile beauty growth by supporting startups

March 10, 2016

Sephora is the latest retailer attempting to push mobile innovation by supporting several entrepreneurs with forward-looking takes on the role of smartphones in booking beauty appointments and inspiring shoppers.

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Subscription box services dominated by mobile-savvy shoppers: report

March 8, 2016

Subscription box services are now mobile-dominant, with 53 percent of traffic coming from smartphones and tablets, pointing to how merchants such as Sephora and Starbucks are appealing to tech-savvy shoppers, according to a new study from Hitwise.

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How Sephora pairs individual, loyalty data to optimize segmentation

February 24, 2016

PALM DESERT, CA – A Sephora executive at eTail West 2016 discussed the beauty brand’s focus on collecting individual customer data in addition to data gleaned from its loyalty program as it ramps up to drive sales among frequent and first-time customers.

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Sephora’s Virtual Artist brings augmented reality to large beauty audience

January 22, 2016

In a reflection of augmented reality’s growing role in beauty, Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on different lip shades.

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Announcing the 2015 Mobile Commerce Awards winners

January 4, 2016

Retailers such as Starbucks, Walmart, Home Depot and Sephora accomplished amazing things on mobile this year, entertaining, informing and, of course, spurring sales, which is why they top the list of Mobile Commerce Awards winners this year.

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Announcing the 2015 Mobile Commerce Awards winners

December 31, 2015

Retailers such as Starbucks, Walmart, Home Depot and Sephora accomplished amazing things on mobile this year, entertaining, informing and, of course, spurring sales, which is why they top the list of Mobile Commerce Awards winners this year.

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