Articles Tagged ‘Sephora’


Sephora smells fragrance success with personalized mobile quiz

June 17, 2016

Sephora is ramping up sales for the Pinrose fragrance collection by providing a sneak peek on Snapchat of a mobile-optimized quiz designed to find users’ ideal scents and enabling quiz-takers to click through to make a purchase.

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Sephora uncaps new mobile revenue stream via shoppable Snapchats

June 6, 2016

Sephora is continuing its efforts to tap into new ways of monetizing millennial-friendly mobile platforms, enabling its Snapchat followers to purchase products featured in live stories by taking a screenshot and downloading the ShopStyle application.

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Sephora boosts in-store services with mobile booking capability

May 26, 2016

In the latest sign that Sephora is putting more stock in mobile-enabled services, users of its application can now schedule appointments at nearby locations, a move that follows the launch of a quiz on Kik about users’ in-store interests.

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Sephora cultivates insight and Kik followers in interactive quiz

May 24, 2016

Sephora is driving customers to mobile messaging platform Kik in a new contest asking users to answer three questions and enabling the retailer to build its audience on the platform while gaining shopper insights.

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Top 10 interactive mcommerce initiatives of Q1

April 4, 2016

At the start of 2016, many brands pledged to continue leveraging mobile to promote one-to-one experiences with consumers before hitting them with a strong incentive to purchase, a strategy that was evident in campaigns from Sephora, Starbucks and more.

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Sephora boosts augmented reality shopping with real-time facial recognition

April 1, 2016

Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.

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Sephora adds glitz to Kik in bet on chatbot commerce

March 30, 2016

Sephora’s debut on messaging application Kik is a reflection of the push towards conversational commerce through chatbots and how to drive sales with one-to-one experiences on mobile that mimic in-store interactions.

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Sephora uncaps color-correcting product sales via interactive mobile quiz

March 15, 2016

Sephora is leveraging sponsored content on Facebook to promote its Color Correcting Crash Course, which lets consumers discover their best-suited colors for combating undereye circles before inviting them to shop these items on the retailer’s mobile site.

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Sephora sparks mobile beauty growth by supporting startups

March 10, 2016

Sephora is the latest retailer attempting to push mobile innovation by supporting several entrepreneurs with forward-looking takes on the role of smartphones in booking beauty appointments and inspiring shoppers.

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Subscription box services dominated by mobile-savvy shoppers: report

March 8, 2016

Subscription box services are now mobile-dominant, with 53 percent of traffic coming from smartphones and tablets, pointing to how merchants such as Sephora and Starbucks are appealing to tech-savvy shoppers, according to a new study from Hitwise.

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