Sephora is ramping up sales for the Pinrose fragrance collection by providing a sneak peek on Snapchat of a mobile-optimized quiz designed to find users’ ideal scents and enabling quiz-takers to click through to make a purchase.
Articles Tagged ‘Sephora’
Sephora is continuing its efforts to tap into new ways of monetizing millennial-friendly mobile platforms, enabling its Snapchat followers to purchase products featured in live stories by taking a screenshot and downloading the ShopStyle application.
In the latest sign that Sephora is putting more stock in mobile-enabled services, users of its application can now schedule appointments at nearby locations, a move that follows the launch of a quiz on Kik about users’ in-store interests.
Sephora is driving customers to mobile messaging platform Kik in a new contest asking users to answer three questions and enabling the retailer to build its audience on the platform while gaining shopper insights.
At the start of 2016, many brands pledged to continue leveraging mobile to promote one-to-one experiences with consumers before hitting them with a strong incentive to purchase, a strategy that was evident in campaigns from Sephora, Starbucks and more.
Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.
Sephora’s debut on messaging application Kik is a reflection of the push towards conversational commerce through chatbots and how to drive sales with one-to-one experiences on mobile that mimic in-store interactions.
Sephora is leveraging sponsored content on Facebook to promote its Color Correcting Crash Course, which lets consumers discover their best-suited colors for combating undereye circles before inviting them to shop these items on the retailer’s mobile site.
Sephora is the latest retailer attempting to push mobile innovation by supporting several entrepreneurs with forward-looking takes on the role of smartphones in booking beauty appointments and inspiring shoppers.
Subscription box services are now mobile-dominant, with 53 percent of traffic coming from smartphones and tablets, pointing to how merchants such as Sephora and Starbucks are appealing to tech-savvy shoppers, according to a new study from Hitwise.